1.
PORTFOLIO
S HADI ALN
www.shadialnakhaleh.bio.link

2.
T O M Y P I E C E O F M I N D Z O N E
W h e r e y o u c a n f i n d t o u c h p o i n t s t h a t t u r n e v e r y t h i n g i n t o m a g i c , I a m
p a s s i o n a t e a b o u t c r e a t i n g a p o s i t i v e c u s t o m e r e x p e r i e n c e a n d s t r i v e t o
c o n t i n u o u s l y i m p r o v e t h e c u s t o m e r ' s j o u r n e y . I b e l i e v e i n w o r k i n g c l o s e l y
w i t h t e a m s t o u n d e r s t a n d t h e c u s t o m e r ' s n e e d s a n d p r o v i d e s o l u t i o n s t h a t
e x c e e d t h e i r e x p e c t a t i o n s . I h o p e y o u f i n d m y p o r t f o l i o i n f o r m a t i v e , a n d i t
g i v e s y o u a g o o d i n s i g h t i n t o m y c a p a b i l i t i e s .
Shadi Alnakhaleh Page 2

3.
C O N T E N T S
Shadi Alnakhaleh Page 3
ABOUT ME PERSONAL SKILLS /
EDUCATION
VISION
WORK EXPERIENCE
/ PROFESSIONAL SKILLS
PORTFOLIO
I n t h i s g u i d e , y o u w i l l f i n d m a n y i n t e r e s t i n g s t o r i e s a b o u t m y v a l u a b l e c l i e n t s a n d m e . l a c e
u p y o u r s h o e s a n d j o i n m e i n t h i s s h o r t y e t i n s p i r i n g j o u r n e y .
WHY ME? &
CONTACT

4.
Shadi Alnakhaleh Page 4
A B O U T M E
W i t h m o r e t h a n 1 5 y e a r s o f e x p e r i e n c e a n d
a B . S c . d e g r e e i n e n g i n e e r i n g , a n d a
B u s i n e s s A d m i n i s t r a t i o n p o s t g r a d u a t e
d i p l o m a i n h a n d , I t u r n e d d o w n m y
B u s i n e s s a c u m e n b a c k g r o u n d a n d s e t o u t
t o b e a f r e e l a n c e b u s i n e s s a n d
m a n a g e m e n t c o n s u l t a n t .
O v e r + 2 0 c l i e n t s l a t e r , I c a n c o n f i d e n t l y s a y
t h a t I a m a P E R F E C T f i t f o r y o u r b u s i n e s s .
S H A D I A L N
C X C o n s u l t a n t

5.
Shadi Alnakhaleh Page 5
I h e l p s m a l l / m e d i u m
b u s i n e s s e s a n d l a r g e
e n t e r p r i s e s t o p o s i t i o n
t h e m s e l v e s a s t r u s t e d b r a n d
w i t h a s t r o n g m e s s a g e a n d
w i n n e w c u s t o m e r s b y h a v i n g
a p r o v e n t r a c k r e c o r d o f
d e v e l o p i n g a n d i m p l e m e n t i n g
s t r a t e g i e s t o i m p r o v e
c u s t o m e r s a t i s f a c t i o n a n d
l o y a l t y , a s w e l l a s e x p e r i e n c e
i n c u s t o m e r r e s e a r c h , j o u r n e y
m a p p i n g , a n d m a n a g i n g
c u s t o m e r f e e d b a c k .
C X M a t u r i t y A s s e s s m e n t 1
C u s t o m e r s r e s e a r c h
2
C X p e r s o n a
3
C X C u r r e n t
J o u r n e y M a p p i n g
4
C X F u t u r e J o u r n e y D e s i g n
5
C X I n i t i a t i v e s
d e v e l o p m e n t
6
C X M e a s u r e s & m e t r i c s
7
C X M a n a g e m e n t
8

6.
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V I S I O N
C o n v e r s i o n C X m e a n s d e s i g n i n g a n d
i m p l e m e n t i n g H U M A N - C E N T R I C s t r a t e g i e s a n d
p r o g r a m s t h a t d o t h e i r j o b .
I t ' s n o t a b o u t t h e m o s t c r e a t i v e p i e c e , i t ' s
a b o u t h o w t o c o m m u n i c a t e w i t h y o u r
c u s t o m e r s .

7.
Shadi Alnakhaleh Page 7
P E R S O N A L S K I L L S
W h e t h e r y o u ’ r e l o o k i n g f o r a c u s t o m e r ' s l o y a l t y o r n e e d t o r a i s e u p y o u r c u s t o m e r
s a t i s f a c t i o n f o r y o u r e n t i r e c u s t o m e r j o u r n e y , I ’ l l p r o v i d e a p i e c e o f p e r s o n a l s k i l l s t h a t
t u r n s b o t h b u s i n e s s a n d y o u r t e a m s i n t o C X a d v o c a t e s .
Article Writer Training and Education Presentation
Writ stories, articles and short messages to
your customers
Educate and learn your teams how to think
about their customers
Present your values, strategy and
commitments toward your customers

8.
Shadi Alnakhaleh Page 8
E D U C AT I O N
L e a r n i n g i s o n e o f m y f a v o r i t e
t h i n g s t o d o . I n a l l l i k e l i h o o d , I
h a v e b e e n a p e r p e t u a l s t u d e n t
e v e r s i n c e t h e d a y I w a s b o r n .
F r o m s c h o o l t o g r a d u a t e s c h o o l ,
w i t h m u l t i p l e d e g r e e s , c e r t i f i c a t e s ,
a n d w o r k s h o p s u n d e r m y b e l t .
W O W !
2012 – 2015
PG Diploma – Business
Administration
T h e U n i v e r s i t y o f
M a n c h e s t e r , U K
1999 – 2006
B.Sc. Degree –
Biomedical Engineering
A j m a n U n i v e r s i t y , U A E

9.
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E X P E R I E N C E
I t ' s i m p o s s i b l e t o s h o w c a s e a l l m y w o r k i n a s i n g l e f i l e , s o f e e l f r e e t o g e t
a c c e s s t o a b u n c h o f s a m p l e s . C L I C K H E R E
SENIOR HEALTHCARE
CONSULTANT
MANAGER – CUSTOMER,
DIGITAL TRANSFORMATION
STRATEGIC BUSINESS
CONSULTANT

10.
Shadi Alnakhaleh Page 10
P R O F E S S I O N A L S K I L L S
A s a c u s t o m e r e x p e r i e n c e p r o f e s s i o n a l , I h a v e a d e e p u n d e r s t a n d i n g o f t h e c u s t o m e r ' s
n e e d s a n d h a v e t h e s k i l l s t o b r i d g e t h e g a p b e t w e e n t h e c u s t o m e r a n d t h e o r g a n i z a t i o n t o
p r o v i d e a n e x c e p t i o n a l c u s t o m e r e x p e r i e n c e .
Customer Interview &
Focus Group Discussions
Design Thinking &
Ideation workshops
Service Blueprint &
Process re-engineering
Capturing customer interactions,
complaints, and pain/gain points
Design and develop training programs Design and implement customer-centric
solutions

11.
Shadi Alnakhaleh Page 11
P O R T F O L I O
I f y o u h a v e r e a c h e d t h i s p a g e , i t ’ s
p r o b a b l y b e c a u s e y o u ’ r e
w o n d e r i n g , “ I s t h i s p e r s o n w i l l b e
a g o o d c a n d i d a t e f o r u s ? ”
I ' m s u r e I w i l l b e . W h y ? B e c a u s e
s i n c e I l a n d e d i n C X , I h a v e l o v e d
i t ! S o , I h a v e t h a t d r i v e r f o r m e
a n d y o u o f c o u r s e , w h i c h i s
A W E S O M E !
Saudi Arabia – Public Sector
Ministry of Human Resources & Social
Services
PROJECT
Saudi Arabia – Public Sector
Communication, Space & Technology
Commission
PROJECT
Saudi Arabia – Public Sector
Ministry of Health
King Faisal Medical Complex
PROJECT
1
2
3
1/2

12.
Shadi Alnakhaleh Page 12
P O R T F O L I O
Saudi Arabia – Public Sector
Government Expenditure & Projects Efficiency
Authority “EXPRO” (Ministry of Finance)
PROJECT
UK – Private Sector
BCG and SKIM (Customer
Research, interview, and
focus group discussions)
PROJECT
Canada – Private Sector
DressyOne (Modest Women
fashion style for Muslim Women
living in the west)
PROJECT
4
5
6
2/2
I f y o u h a v e r e a c h e d t h i s p a g e , i t ’ s
p r o b a b l y b e c a u s e y o u ’ r e
w o n d e r i n g , “ I s t h i s p e r s o n w i l l b e
a g o o d c a n d i d a t e f o r u s ? ”
I ' m s u r e I w i l l b e . W h y ? B e c a u s e
s i n c e I l a n d e d i n C X , I h a v e l o v e d
i t ! S o , I h a v e t h a t d r i v e r f o r m e
a n d y o u o f c o u r s e , w h i c h i s
A W E S O M E !

13.
Shadi Alnakhaleh Page 13
Saudi Arabia –
Public Sector
Ministry of Human
Resources & Social
Services
PROJECT
1
I w a s a t e a m m e m b e r o f t h i s
p r o j e c t w h e r e w e h a d
d e l i v e r e d C u s t o m e r E x p e r i e n c e
& C e n t e r o f E x c e l l e n c e , C X
S t r a t e g y & T a r g e t O p e r a t i n g
M o d e l “ T O M ” , C X A c a d e m y , a n d
C h a n g e M a n a g e m e n t .
I h a v e l e d t h e s t r e a m o f
e x p e r i e n c e a n d j o u r n e y s
d e s i g n , c u s t o m e r r e s e a r c h e s ,
c u s t o m e r i n t e r v i e w s , a n d
b r a n c h e s a s s e s s m e n t .
C u r r e n t S a t e J o u r n e y
M a p p i n g
F u t u r e S a t e J o u r n e y
D e s i g n
N e w S e r v i c e B l u e p r i n t

14.
Shadi Alnakhaleh Page 14
Saudi Arabia –
Public Sector
Communication,
Space & Technology
Commission
PROJECT
2
I w a s a t e a m m e m b e r o f t h i s
p r o j e c t w h e r e w e h a d d e l i v e r e d
t h e U s e r E x p e r i e n c e ,
e x p e r i e n c e a n d j o u r n e y s
d e s i g n , t r a n s f o r m a t i o n
i n i t i a t i v e s d e v e l o p m e n t ,
s t a k e h o l d e r m a n a g e m e n t .
I h a v e l e d t h e s t r e a m o f
c u s t o m e r r e s e a r c h e s , c u s t o m e r
i n t e r v i e w s , a n d s u r v e y s o f
B 2 B m B 2 C , B 2 G , G 2 C , G 2 b , a n d
G 2 G . I h a d m a n a g e d i n - h o u s e
t e a m , o u t - s o u r c e a g e n c y t e a m ,
a n d c l i e n t s t a k e h o l d e r .
C u s t o m e r I n t e r v i e w G u i d e
I m p r o v e m e n t I n i t i a t i v e s
C u s t o m e r
P e r s o n a

15.
Shadi Alnakhaleh Page 15
P r o j e c t T i m e l i n e
C o n c e p t D e s i g n a n d l a y o u t
r e n o v a t i o n
P e r f o r m a n c e I m p r o v e m e n t &
O p e r a t i o n a l T r a n s f o r m a t i o n
Saudi Arabia –
Public Sector
Ministry of Health
King Faisal Medical
Complex
PROJECT
3
I w a s t h e p r o j e c t m a n a g e r , w h e r e
t h e t e a m a n d I d e l i v e r e d a f u l l
d e s i g n & i m p l e m e n t a t i o n s o l u t i o n
o f c l i n i c a l L a b . A u t o m a t i o n ,
o p e r a t i o n a l d e s i g n a n d
i m p r o v e m e n t ,
I h a v e m a n a g e d t h e p r o j e c t i n
t e r m s o f s t r a t e g i c g r o w t h p l a n s ,
i m p l e m e n t a t i o n , i n i t i a t i o n ,
p l a n n i n g , r e s o u r c e s , t i m e l i n e ,
d e l i v e r i e s , i n t e r n a l c r o s s -
f u n c t i o n a l t e a m s , e x t e r n a l 3 r d
p a r t i e s ' t e a m s , a n d p r o j e c t
c l o s u r e .

16.
Shadi Alnakhaleh Page 16
I w a s a t e a m m e m b e r o f t h i s
p r o j e c t w h e r e w e h a d d e l i v e r e d
t h e i m p l e m e n t a t i o n o f
h e a l t h c a r e s t r a t e g i c i n i t i a t i v e s
( c o s t o p t i m i z a t i o n a n d s p e n d i n g
e f f i c i e n c y o f c a t e r i n g a n d
p a t i e n t m e a l s o f U S D 2 0 0 M
r e d u c t i o n p e r y e a r ) a p p l i e d t o
S a u d i M i l i t a r y M e d i c a l A f f a i r s a t
t h e M i n i s t r y o f D e f e n s e & S a u d i
M i n i s t r y o f H e a l t h .
A n d I c o n t r i b u t e d t o p r o c e s s /
p o l i c y d e v e l o p m e n t a n d
m a p p i n g o f n e w c a t e r i n g
p r o c u r e m e n t s .
B e n c h m a r k i n g o f c a t e r i n g
/ n u t r i t i o n i n S w i s s
h o s p i t a l s
E v a l u a t i o n o f s u s t a i n a b l e
i m p r o v e m e n t m e a s u r e s F o r
C a t e r i n g / n u t r i t i o n s e r v i c e s a t
M u n i c h U n i v e r s i t y H o s p i t a l -
G e r m a n y
Saudi Arabia –
Public Sector
Government
Expenditure &
Projects Efficiency
Authority “EXPRO”
(Ministry of Finance)
PROJECT
4

17.
Shadi Alnakhaleh Page 17
I w a s a t e a m m e m b e r o f
t h i s p r o j e c t w h e r e I h a d l e d
t h e f o l l o w i n g :
1 . C u s t o m e r i n t e r v i e w s
( S t u d e n t s , P r o f e s s i o n a l s ,
a n d E x p e r t s ) .
2 . F o c u s D i s c u s s i o n G r o u p
M o d e r a t i o n .
3 . D a t a a n a l y s i s a n d
s u m m a r i z a t i o n .
1 : 1 I n t e r a c t i v e I n t e r v i e w
C u s t o m e r i n t e r v i e w s a n d
F o c u s G r o u p D i s c u s s i o n -
D a t a a n a l y s i s a n d
s u m m a r i z a t i o n
UK – Private Sector
BCG and SKIM
(Customer Research,
interview, and focus
group discussions)
PROJECT
5
F o c u s G r o u p D i s c u s s i o n

18.
Shadi Alnakhaleh Page 18
I ’ m t h e C o - F o u n d e r a n d t h e S t r a t e g i c
B u s i n e s s C o n s u l t a n t o f t h i s s t a r t - u p
b u s i n e s s .
I ’ m m a n a g i n g a n d l e a d i n g a t e a m o f 5
p e o p l e i n d i f f e r e n t d e p a r t m e n t s
( p r o d u c t d e s i g n , p r o c u r e m e n t ,
o p e r a t i o n , a n d b u s i n e s s d e v e l o p m e n t :
1 . D r i v e t h e s t r a t e g y i m p l e m e n t a t i o n
p l a n a n d o p e r a t i o n a l c o s t
e f f i c i e n c y .
2 . E x a m i n e t h e t a r g e t m a r k e t t o
d e f i n e t h e d e m o g r a p h i c a u d i e n c e
a n d r e g i o n s o f o p e r a t i o n .
R u n n i n g a n d
o p e r a t i n g t h e
W e b s i t e , a n d S o c i a l
M e d i a M a r k e t i n g
c a m p a i g n s
I n v e n t o r y m a n a g e m e n t
a n d o p e r a t i o n o f s a l e s ,
o r d e r s , a n d d i s p a t c h
s h i p m e n t s v i a S h o p i f y
Canada – Private
Sector
DressyOne (Modest
Women fashion style
for Muslim Women
living in the west)
PROJECT
6

19.
Shadi Alnakhaleh Page 19
W H O A M I ?
Enthusiastic Innovative
Focus on
JOBS-TO-BE-DONE
B e c a u s e m y p h i l o s o p h y i s b a s e d o n s t r a t e g y f i r s t ! T h e n w e
c a n c r a f t i d e a s t h a t w i l l r e s o n a t e w i t h y o u r r i g h t c u s t o m e r s .
“ T o g e t h e r , w e w i l l l e a r n , m o v e f o r w a r d a n d g r o w ! ”
Commitment

20.
T H A N K S Y O U
F O R W A T C H I N G
R e a d y t o s c a l e u p y o u r b u s i n e s s ? L e t ' s v i b e
+1 (905) 781-4970 Toronto, Ontario. Canada
shadi.alnakhaleh@gmail.com