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coach.emyth.com/shacharperlman
Owning Your
Small Business for Real
Why your small business is stuck
and what to do about i...
coach.emyth.com/shacharperlman2
Here’s How You
Got Here
aka the ‘Entrepreneurial 

Seizure’
coach.emyth.com/shacharperlman3
Businesses Are Not Started
by Business People
Carpenters Start
Contracting Businesses
Danc...
coach.emyth.com/shacharperlman4
The Fatal Assumption
Just because you know how to 

do the work of the business, 

means y...
coach.emyth.com/shacharperlman5
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’ ...
coach.emyth.com/shacharperlman6
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’ ...
coach.emyth.com/shacharperlman7
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’ ...
coach.emyth.com/shacharperlman8
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’ ...
coach.emyth.com/shacharperlman9
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’ ...
coach.emyth.com/shacharperlman10
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’...
coach.emyth.com/shacharperlman11
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’...
coach.emyth.com/shacharperlman12
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’...
coach.emyth.com/shacharperlman13
EMyth is a different way to think about your small business.
It’s an approach to ‘owning’...
coach.emyth.com/shacharperlman14
The Three Personalities/
Perspectives
Technician
The Doer
Manager
The Designer
Entreprene...
coach.emyth.com/shacharperlman15
The Technician
Does the direct, hands-on work
of creating, producing, selling 

or delive...
coach.emyth.com/shacharperlman16
The Manager
Builds a company culture of ownership
where people own their results and
the ...
coach.emyth.com/shacharperlman17
The Entrepreneur
Continuously relates and
communicates the vision
Watches and then levera...
coach.emyth.com/shacharperlman18
Your Business Is Inside of You
What are three ways you 

feel like the business is bigger...
coach.emyth.com/shacharperlman19
Change Is Inside Out
What are the last three quick fixes
you’ve tried and what were the r...
coach.emyth.com/shacharperlman20
Realness Is Required
What’s the story you keep 

telling yourself about the 

business (o...
coach.emyth.com/shacharperlman21
Ownership ≠ Equity
What are two ways you rely on
carrot and stick management
instead of b...
coach.emyth.com/shacharperlman22
Meaning Is Not in Your Head
What’s the real meaning
of the business for you
beyond the mo...
coach.emyth.com/shacharperlman23
Got Meta?
If you were your own coach,
how would you diagnose what’s
wrong with the busine...
coach.emyth.com/shacharperlman24
Discomfort Is Part of the Job
What’s the thing you’re afraid
to say (to your staff, to yo...
coach.emyth.com/shacharperlman25
Create Value, Not Work
What are three jobs you do 

in the business that you know
you sho...
coach.emyth.com/shacharperlman26
Systems Are a Means
What’s the difference 

between innovating on ideas
and innovating on...
coach.emyth.com/shacharperlman27
Where Do You Want to Be 

Three Years from Today?
coach.emyth.com/shacharperlman
https://emyth.com/business-coach/ashland-oregon/rick-snyder
28
coach.emyth.com/shacharperlman
coach.emyth.com/shacharperlman
Shachar Perlman, Be Happy
Rehovot, Israel
sperlman@coach.emy...
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EMyth_Intro_Shachar_Perlman

  1. 1. coach.emyth.com/shacharperlman Owning Your Small Business for Real Why your small business is stuck and what to do about it Shachar Perlman EMyth Coach
  2. 2. coach.emyth.com/shacharperlman2 Here’s How You Got Here aka the ‘Entrepreneurial 
 Seizure’
  3. 3. coach.emyth.com/shacharperlman3 Businesses Are Not Started by Business People Carpenters Start Contracting Businesses Dancers Open Dance Studios CPAs Open Accounting Firms
  4. 4. coach.emyth.com/shacharperlman4 The Fatal Assumption Just because you know how to 
 do the work of the business, 
 means you know how to build a 
 business that does that work.
  5. 5. coach.emyth.com/shacharperlman5 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  6. 6. coach.emyth.com/shacharperlman6 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  7. 7. coach.emyth.com/shacharperlman7 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  8. 8. coach.emyth.com/shacharperlman8 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  9. 9. coach.emyth.com/shacharperlman9 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  10. 10. coach.emyth.com/shacharperlman10 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  11. 11. coach.emyth.com/shacharperlman11 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  12. 12. coach.emyth.com/shacharperlman12 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  13. 13. coach.emyth.com/shacharperlman13 EMyth is a different way to think about your small business. It’s an approach to ‘owning’ it in a way that’s based in 
 real personal responsibility. No blame. No victims. Simply getting real about how the business is really performing, why and what’s your role in that, and what needs to change to get where you want to go. It’s about helping you get grounded in ‘why’ your business exists (other than for money), ‘who’ it’s for, in terms of the right customers and employees, and ‘what’ systems you need to create to create the right conditions for growth.
  14. 14. coach.emyth.com/shacharperlman14 The Three Personalities/ Perspectives Technician The Doer Manager The Designer Entrepreneur The Dreamer
  15. 15. coach.emyth.com/shacharperlman15 The Technician Does the direct, hands-on work of creating, producing, selling 
 or delivering the products and services of the business
  16. 16. coach.emyth.com/shacharperlman16 The Manager Builds a company culture of ownership where people own their results and the process to realize the vision Executes the strategies that drive the vision Monitors and drives the business development cycle: Quantification, Innovation & Orchestration coach.emyth.com/shacharperlman
  17. 17. coach.emyth.com/shacharperlman17 The Entrepreneur Continuously relates and communicates the vision Watches and then leverages the conditions in the market- place Develops strategies that shape 
 the growth and expansion of 
 the business
  18. 18. coach.emyth.com/shacharperlman18 Your Business Is Inside of You What are three ways you 
 feel like the business is bigger than your life right now?
  19. 19. coach.emyth.com/shacharperlman19 Change Is Inside Out What are the last three quick fixes you’ve tried and what were the results?
  20. 20. coach.emyth.com/shacharperlman20 Realness Is Required What’s the story you keep 
 telling yourself about the 
 business (or about something 
 in the business) that you 
 know isn’t true?
  21. 21. coach.emyth.com/shacharperlman21 Ownership ≠ Equity What are two ways you rely on carrot and stick management instead of building a real culture?
  22. 22. coach.emyth.com/shacharperlman22 Meaning Is Not in Your Head What’s the real meaning of the business for you beyond the money?
  23. 23. coach.emyth.com/shacharperlman23 Got Meta? If you were your own coach, how would you diagnose what’s wrong with the business?
  24. 24. coach.emyth.com/shacharperlman24 Discomfort Is Part of the Job What’s the thing you’re afraid to say (to your staff, to your customers, etc.) that you’ve avoided for years?
  25. 25. coach.emyth.com/shacharperlman25 Create Value, Not Work What are three jobs you do 
 in the business that you know you should be delegating?
  26. 26. coach.emyth.com/shacharperlman26 Systems Are a Means What’s the difference 
 between innovating on ideas and innovating on systems?
  27. 27. coach.emyth.com/shacharperlman27 Where Do You Want to Be 
 Three Years from Today?
  28. 28. coach.emyth.com/shacharperlman https://emyth.com/business-coach/ashland-oregon/rick-snyder 28
  29. 29. coach.emyth.com/shacharperlman coach.emyth.com/shacharperlman Shachar Perlman, Be Happy Rehovot, Israel sperlman@coach.emyth.com Phone: 97289353377 Schedule a Free Session

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