PR on Steroids, by Sandra Fathi, PDF Version

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PR on Steroids, by Sandra Fathi, PDF Version

  1. 1. Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  2. 2. PR on Steroids: Using Technology to Pump up your PR Power Sandra Fathi, president and founder, Affect Strategies Presented At: PRSA International Conference, Detroit, MI October 22, 2008 Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  3. 3. Introduction » Intelligence » Efficiency » Productivity » Communication » Measurement Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  4. 4. Technology: Definition “Human innovation in action that involves the generation of knowledge and processes to develop systems that solve problems and extend human capabilities.” Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  5. 5. Definition: Meme “A meme consists of any unit of cultural information, such as a practice or idea, that gets transmitted verbally or by repeated action from one mind to another. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods and terms such as race, culture, and ethnicity. ...” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  6. 6. Trend Identification: Techmeme Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  7. 7. More Memes » Techmeme River: reverse chronological Techmeme » Mini-Techmeme: Techmeme for mobiles » Techmeme Leaderboard: Techmeme's top sources » WeSmirch: celeb gossip — quot;Automatic Dirt Diggerquot; » Memeorandum: politics — quot;Political Web, Page A1quot; » Ballbug: baseball news — quot;MLB Buzz Botquot; Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  8. 8. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  9. 9. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  10. 10. Linking In to LinkedIn Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  11. 11. Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  12. 12. Networking with Ning Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  13. 13. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  14. 14. Microblogging: Twitter Image Source: Caroline-Middlebrook.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  15. 15. Twitter Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  16. 16. Plurk Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  17. 17. Jaiku Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  18. 18. Pownce Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  19. 19. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10. Recruiting Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  20. 20. Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  21. 21. Compete.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  22. 22. Twitterverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  23. 23. Yammer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  24. 24. Twitter Guides Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistacio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  25. 25. Feeding Frenzy Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  26. 26. FriendFeed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  27. 27. Blog Search: Technorati Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  28. 28. Googleverse Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  29. 29. Google Alerts Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  30. 30. Google News Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  31. 31. Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  32. 32. Google Docs Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  33. 33. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  34. 34. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  35. 35. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  36. 36. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  37. 37. You Tubed Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  38. 38. RSS: Really Simple Syndication “RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a quot;feedquot;, quot;web feed“, or quot;channelquot;) includes full or summarized text, plus metadata such as publishing dates and authorship.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  39. 39. RSS Readers “They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.” RSS feeds can be read using software called an quot;RSS readerquot;, quot;feed readerquot;, or quot;aggregatorquot;, which can be web-based or desktop-based.” -Wikipedia Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  40. 40. Bloglines Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  41. 41. Google Reader Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  42. 42. Blog On Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  43. 43. WordPress.com » Free Service: Only requires email address » 3 GB of hosting (about 2500 pictures) » Customizable template designs » Spam filter » Integrated analytics (stats) Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  44. 44. WordPress.com Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  45. 45. Image Bank: Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  46. 46. Flickr Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  47. 47. Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  48. 48. Flickr: William Stern Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  49. 49. Creative Commons: John Mayer Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  50. 50. Productivity: Media Relations Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  51. 51. Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  52. 52. Vocus Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  53. 53. Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  54. 54. Vocus at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  55. 55. Time Management: Get Harvest Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  56. 56. Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  57. 57. Harvest at Affect Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  58. 58. Project Management: BaseCamp HQ »Free Service & Hosting (for Single Project) »Dashboard »To Do Lists »Review Process »File Sharing »Message Boards »Milestones »Time Tracking »Comments Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  59. 59. BaseCamp: Threadless Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  60. 60. BaseCamp: MSDS Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  61. 61. Filing System: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  62. 62. Trends & Intelligence: Delicious Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  63. 63. Personal Assistant: Common Craft Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008
  64. 64. Contact Information & Resources: Sandra Fathi sfathi@affectstrategies.com 212 398 9680 web: www.affectstrategies.com blog: www.techaffect.com twitter: @sandrafathi linkedIn, facebook: Sandra Fathi Affect Strategies PROPRIETARY & CONFIDENTIAL 10/27/2008

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