Conde nast traveller innovation and design awards 2010


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Seymourpowell announces that its Aircruise concept has won a prestigious Conde Nast Traveller Innovation and Design Award.

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Conde nast traveller innovation and design awards 2010

  1. 1. PRESS RELEASE Seymourpowell Aircruise concept wins Condé Nast Traveller Innovation and Design AwardLondon, UK, 11 M ay 2010 – leading global design and innovation companySeymourpowell is happy to announce that its Aircruise concept has won a prestigious CondéNast Traveller Innovation and Design Award. At the awards ceremony on Monday 10 May,Dr. Paul Thompson, Rector of the Royal Collage of Art, presented Seymourpowell with theaward for ‘Best project in Aviation’.Seymourpowell’s winning Aircruise concept – a innovative transportation design for a giant,vertical airship powered by natural energy and designed to carry travellers in style and luxury– was included in the awards shortlist drawn up by a panel of expert and high-profile judgesfrom across travel, lifestyle and hospitality sectors. The shortlist was published in early Aprilon the Condé Nast Traveller website where the magazine’s global readership was invited tovote for the winners in each of the 10 categories.The Condé Nast Traveller Innovation and Design Awards, now in its fourth year, aims tocelebrate excellence from across a range of related sectors encompassing transport andinfrastructure, culture and style, consumer technology, retail, leisure and sustainability. Thewinning Seymourpowell design received the highest number of votes in the Aviationcategory, which also included projects from British Airways, Qatar Airlines and NASAamongst others.Introduced in early 2010, Seymourpowell’s Aircruise is the concept design for a hotel in thesky, with low passenger numbers and huge internal spaces offering room for living, diningand relaxing, as well as scope for dramatic and inspirational public spaces. The initial designproposes a bar/lounge zone, four duplex apartments, a penthouse and five smallerapartments.Originally a self-generated project, the concept subsequently captured the imagination ofKorean giant Samsung Construction and Trading (C&T). Driven by its interest in newmaterials for building, Samsung C&T appointed Seymourpowell to refine the idea andproduce a detailed computer animation of the proposed experience to illustrate this visionaryapproach to the future. For full details please visit
  2. 2. Other winners on the night included iPad by Apple, designer Paul Smith, Anya Hindmarch,Anish Kapoor, Zaha Hadid and Virgin Galactic. For full details see in the Aviation Category were:• The Aircruise concept by design and innovation company Seymourpowell• Bombadier Learjet 85 business aircraft• British Airways London City to New York all-business flight• British Airways new First Class Cabin designed in-house with Forpeople and Tangerine• CoGoJets founded by Jamie Walker• The Puffin concept vehicle by NASA• Qatar Airlines first commercial passenger flight powered by GTL Jet Fuel• The SkyCat 200 airship designed by Roger Munk• Smiths Detection• SWISS’s new First Class cabin designed by Priestman Goode• The Transition® designed by the engineering team at Terrafugia.This year’s expert judging panel:• Sir Nicholas Serota , Director of TATE• Internationally acclaimed chef Heston Blumenthal• Co-founder of Brent Hoberman• Renowned food lover and TV presenter Loyd Grossman• Nicole Bellamy, director of the Projects Art Consultancy• Condé Nast Traveller’s Associate Fashion & Beauty Editor Fiona Lintott• John Thackara, founder of the Netherlands Design Institute and author of In The Bubble• Time Magazine’s Style & Design Contributing Editor Marion Hume• Financial Times restaurant critic Nicholas Lander• Leading travel commentator and Condé Nast Traveller Contributing Editor Simon Calder• Motoring journalist Peter Hall• David Rowan, Editor of WIRED UK• Author and journalist Chris Goodall• Principal Curator of Technology at London’s Science Museum, Andrew Nahum• Paul Thompson, Rector of the Royal College of Art
  3. 3. • The Observer’s architecture critic Rowan M oore• Ricky Burdett, Centennial Professor in Architecture and Urbanism at the LSE• Motoring journalist Jason Barlow***ENDS***For further information contact:Tim DuncanPR Global, SeymourpowellEmail: tim.duncan@seymourpowell.comTel: +44 (0) 20 7386 2369For further information on the Condé Nast Traveller Innovation and Design Awards2010:Nicky Eaton or Harriet Robertson, Condé Nast press officeEmail: or 7152 3377/338About Seymourpowell – the shape of things to comeSeymourpowell is one of the world’s leading design and innovation companies. Founded in1984 by Richard Seymour and Dick Powell, the London-based group of award-winningdesigners has produced some of the ‘milestone’ products of the last two decades. Thecompany is now part of the Loewy Group.Seymourpowell is currently 80 people, combining a design studio, research centre, materialslibrary and prototyping workshop.Seymourpowell has a unique holistic approach to design and innovation, which combines indepth experience and up to date intelligence about people, markets and businesses. Thecompany has the ability to forecast and interpret the vital implications of behaviors and workout future scenarios to give its clients the confidence and reassurance they are making theright decision.Seymourpowell is skilled in exploiting ideas that create real value and always look to moveclients forward creatively. Seymourpowell is not just a company of visionary thinkers, butfuture ‘doers’. Ultimately, Seymourpowell is about making things better: better for people,better for business and better for the world.
  4. 4. Specialisms include design innovation, transportation design, ethnographic user research,strategy and new product development (NPD), trends and forecasting, product design anddevelopment, 3D structural design and 2D graphic design.