PRESS RELEASE Seymourpowell hires Chris Sherwin as Head of SustainabilityLondon, UK, 11 January 2012 – leading global design and innovation companySeymourpowell is pleased to announce the appointment of Chris Sherwin as Head ofSustainability.As a new member of the team at Seymourpowell, Sherwin will be responsible for developingand delivering specific sustainable innovation offers, to help clients explore the opportunitiesfrom sustainability. In addition, Sherwin will work to embed sustainability into allSeymourpowell’s existing innovation, branding and design work.On Sherwin’s appointment, Seymourpowell co-founder and design director Dick Powellcommented, “Many of our clients find themselves at a sustainability tipping point – moving fromacknowledging the importance of sustainability and securing easy wins for the business, todriving the development of innovative products which go further than simply meeting greenerregulations, because they reposition their brands and experiences to better meet consumersemerging needs. Chris will lead our sustainable innovation activities and he will be working withall of Seymourpowells teams to help our clients better navigate their products and brandstowards a more sustainable future.”A trained designer with a PHD in sustainable design, Chris has been working in the field for 15years, holding previous positions in Electrolux, Philips, Forum for the Future (a not for profitsustainability advisory group), and most recently Dragon Rouge where he held the position ofSustainability Consultant for the last four years.Sherwin specialises in sustainability innovation, design, brand marketing and strategy, withprevious experience working on sustainability projects with Unilever, P&G, Mars, Akzo Nobel,ebay, BASF, PepsiCo, O2, Tata Beverage Group, Sony Ericsson, SCA, Design Council, Boots,Technology Strategy Board, and many others.Commenting on his appointment at Seymourpowell, Sherwin said, “In my 15 years in the field,sustainable business has changed beyond recognition - moving from a risk to an opportunity;and from compliance to a leadership issue. The old way of doing things – of reporting and
/contmonitoring, through supply chains, communication and PR - simply won’t work any more.Increasingly sustainability will be about creativity, entrepreneurship and growth, placing itsquarely in the hands of innovators and designers. I’m excited to join Seymourpowell to helpposition us at the forefront of driving sustainability through innovation and design by deliveringreal, tangible results into the market.” ***ENDS**For further information contact:Tim Duncan or Hettie RousPR, SeymourpowellEmail: email@example.comTel: +44 (0) 20 7386 2369Email: firstname.lastname@example.orgTel: +44 (0) 20 7386 2339About Seymourpowell – the shape of things to comeSeymourpowell is one of the world’s leading design and innovation companies. Founded in1984 by Richard Seymour and Dick Powell, the London-based group of award-winningdesigners has produced some of the ‘milestone’ products of the last two decades.The company is part of the Loewy Group.Seymourpowell is currently 85 people, combining a design studio, research centre, materialslibrary and prototyping workshop.Seymourpowell has a unique holistic approach to design and innovation, which combines indepth experience and up to date intelligence about people, markets and businesses. Thecompany has the ability to forecast and interpret the vital implications of behaviors and work outfuture scenarios to give its clients the confidence and reassurance they are making the rightdecision.Seymourpowell is skilled in exploiting ideas that create real value and always look to move
/contclients forward creatively. Seymourpowell is not just a company of visionary thinkers, but future‘doers’. Ultimately, Seymourpowell is about making things better: better for people, better forbusiness and better for the world.Specialisms include design innovation, transportation design, ethnographic user research,strategy and new product development (NPD), trends and forecasting, product design anddevelopment, 3D structural design and 2D graphic design.