Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Value of
Strategic Narratives
What?
Strategic Narratives create a shared
understanding of the past, a reason for the
work now and projections for the fu...
Why?
..because employees need a path to walk
and customers need a reason to believe.
Why?
…and in a future where products and
technology will be commodities, stories
(strategic narratives) will be how your
c...
Value
An example is Patagonia: With a focus on
sustainability the company has built a great
brand by defining the future t...
Value
Another example is Microsoft (under Satya
Nadella): Microsoft is defining the future of
work. With all the talk of a...
How?
Gather Insights
+
Systems Thinking
+
Futurecasting
=
Define The Future State and
wrap a narrative around it.
‘Because you can’t
disrupt yourself’
Love Child of 

IDEO & Morningstar
Focus: Utilities, 

Resource Efficiency,
Smart Bui...
Reach out to SeyiatAsha-Labsdotcom to learn more
Upcoming SlideShare
Loading in …5
×

Why your business needs a strategic narrative

13,559 views

Published on

The value of strategic narratives in a fast changing technology and business landscape.

Published in: Business

Why your business needs a strategic narrative

  1. 1. The Value of Strategic Narratives
  2. 2. What? Strategic Narratives create a shared understanding of the past, a reason for the work now and projections for the future.
  3. 3. Why? ..because employees need a path to walk and customers need a reason to believe.
  4. 4. Why? …and in a future where products and technology will be commodities, stories (strategic narratives) will be how your company separates itself from the noise..
  5. 5. Value An example is Patagonia: With a focus on sustainability the company has built a great brand by defining the future they desire and wrapping a strategic narrative behind it. A narrative that customers gravitate towards and employees will get behind. It just so happens to be the case that Patagonia’s products aid that sustainable future.
  6. 6. Value Another example is Microsoft (under Satya Nadella): Microsoft is defining the future of work. With all the talk of automation taking our jobs, Microsoft is defining a narrative that sees more augmentation than human replacement. It just so happens to be that all of Microsoft’s productivity suite of current and future products are in the middle of that change.
  7. 7. How? Gather Insights + Systems Thinking + Futurecasting = Define The Future State and wrap a narrative around it.
  8. 8. ‘Because you can’t disrupt yourself’ Love Child of 
 IDEO & Morningstar Focus: Utilities, 
 Resource Efficiency, Smart Buildings & Smart Cities FutureCasting & Strategic Narratives
  9. 9. Reach out to SeyiatAsha-Labsdotcom to learn more

×