Marketing for startups and small companies (the customer experience)

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Understanding who your customer is enables your business to target properly. With tactics, tools and metrics that are well defined any business can ensure that customers experience you through the most effective channels.

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Marketing for startups and small companies (the customer experience)

  1. 1. Marketing For Startups & Small Businesses
  2. 2. Who are you?
  3. 3. Who is your customer? Demographic, psychographic, behavioral & geographic profiles* of your target customers will feed into where, what ‘voice’ and how you target
  4. 4. The Customer Journey How does customer find You? Why does the customer pick You? Does your customer evangelize? Why does the customer stay with You?
  5. 5. How does a customer find You? Marketing/Sales Metrics Channels - Content/Blog - Social (Facebook, Twitter, Pinterest, Instagram, Snapchat etc) - Affiliates - Email Marketing - Newsletter - Infographics - Partnerships - Public Relations - Website - Mobile - Explainer videos - Paid search - Sales: Direct - Sales: Affiliates How? - Clicks - Conversion Rates (offline and online) - Bounce Rates - Traffic Sources - Keywords - Visitors - Call Rates/Success rates Tools - Google Analytics - Mixpanel
  6. 6. Why does the customer pick You? For achieved or perceived value Marketing Metrics Why? - Price (table stakes now) - User Experience - Brand - Service - Transparency - Renewable Pick? - Net Promoter Score - Visitor Recency - Brand Lift - Site Speed Tools - Google Analytics - Mouseflow - Mixpanel
  7. 7. Why stay with You? Marketing Metrics - Engagement - Review scores - Returning Customers - Net Promoter Score - BBB Score - Complaints Engaging? - Customer Dashboard - Ease of Billing/Payment - Customer Service - User Experience Tools Why stay? - Google Analytics - Mixpanel - User Voice - Wufoo
  8. 8. Are Your customers bringing you more customers? Marketing Metrics - Social Shares - Social Mentions - Returning Customers - Blog Engagement Equip Customers - Incentives - Social Tools - Quality Content Tools Sharing? - Google Analytics - Mixpanel - Sprout Social - Wufoo
  9. 9. What you don’t measure you can’t improve! Test, measure, improve where you’re failing and accelerate the things that are working. Rinse and Repeat.
  10. 10. @Seyi_Fab SeyiFabode.com

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