Spish profile ppt

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SPISH Concepts

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Spish profile ppt

  1. 1. CorporateProfile Brand and Communication Solutions That Fit
  2. 2. Who we are• SPISH is an acronym for Square Pegs In Square Holes.• SPISH Concepts is a Full Service Brand and Marketing Communication Consultancy based in Lagos, Nigeria.• We provide well-thought-out Solutions tailored to meet each Brand’s particular need. Brand and Communication Solutions that fit
  3. 3. What we doWe help Brands, Organizationsand Individuals tower high abovecompetition by providing forthem Branding, StrategicCommunication and Marketingservices which will give them themuch needed competitive edge Brand and Communication Solutions that fit
  4. 4. Our VisionTo be the most sought after providerof tailor-made Branding, Marketingand Communications solutions to awide range of Brands, Organizationsand Individuals in Africa and beyond. Brand and Communication Solutions that fit
  5. 5. Our MissionTo continually make visible andmeasurable contributions to ourClients’ bottom-line through theprovision of well-thought-out andsuitable solutions to meet theirspecific Branding, Marketing andCommunications needs. Brand and Communication Solutions that fit
  6. 6. Our Approach•We believe each Brand is uniquetherefore we do not believe in aone-size-fits- all approach toBrand communications andManagement.•We also know that the marketterrain is dynamic; hence weapproach each brief with anopen mind.• We operate an LSDPEE approach Brand and Communication Solutions that fit
  7. 7. Our Approach (cont’d)• We Listen: to the brand custodians• We Study: the brand, its competition, the market terrain, current trends and prevalent circumstances• We Diagnose: the problem(s) with the brand• We Prescribe: the solution to the Brands problem by advising on theright marketing and Communication tool(s) to use and theappropriate mix• We Execute: the plans. We take the plans from the paper to themarket place• We Evaluate: from time to time to see how well our tools areachieving the desired result for the Brand Brand and Communication Solutions that fit
  8. 8. Our Edge• Compact team with big Ideas• Access to and wide knowledge ofcontemporary marketingcommunication tools• Strategic and Non-Conventionalthinkers• Seasoned Professionals with decades of experience cutting across the variouspractices of Brand Management andCommunications Brand and Communication Solutions that fit
  9. 9. CreativityInnovation Core Passion Values Excellence Brand and Communication Solutions that fit
  10. 10. Our Offerings• We believe that Marketing Communication is a mix of different practices and solutions all directed at improving the lots of the brand. We therefore provide an array of services which include:• Advertising:• -Strategy, Concept, Design, Production, Media (Planning &Buying)• -Across different platforms: Radio, TV, Press, Outdoor, Online• Strategic Communications:• -Media Relations (Interviews, Press Conferences, Press Releases etc), Crisis Management, Stakeholders Relations, Community Relations/CSR, Reputation Management and so on• Events & Sponsorships:• -Conceptualizing, Marketing and Management• -Including Product Launch, AGM, Anniversaries, Retreats, Conferences, Seminars, Shows etc.• Experiential Marketing:• -Brand Activations, RoadBrand and Communication Solutions that fit Shows, Town/Market Storms, Product Sampling etc.
  11. 11. Our Offerings (cont’d)• Digital Marketing:• -Social Media Marketing (Google ad words, Facebook marketing/page management), E-mail Marketing, Search Engine Optimization, Website Content Development & Management• Direct Marketing :Direct mails, Direct Sales etc• Brand Collaterals/ Identity:• Concepts, Design and Production• -Logo Creation, Fliers, Brochures, Call Cards, Stationeries, Catalogues, Stickers, Corporate Profiles, Annual Reports, Newsletters, Diaries, Calendars, Roll-up Banners ,Signages etc.• Corporate Gifts, Point of Contact Materials (POCMs), Souvenir• Training & Development :• -Specialized trainings for Individuals & Organizations on Brand Management, Internal Branding, Personal Branding, SME Branding etc• Conferences, Fairs, Exhibitions, Shows etc Brand and Communication Solutions that fit
  12. 12. Our Brands/Clientele Brand and Communication Solutions that fit
  13. 13. Our PeopleSeye Farotimi (Lead Strategist) :Seye holds a Higher National Diploma (HND) inAccountancy and Finance from Yaba College of Technology, Lagos and presentlystudies Communication Studies as a second degree at the Lagos State University.He is an astute Professional whose experience spans Brand Management, PublicRelations, Digital/Online Marketing, Experiential Marketing, CorporateCommunications and Customer Relationship Management. He started his careerin Marketing communications with the Rosabel Leo-Burnett Group. He alsoworked with Sovereign Trust Insurance Plc. where he rose to become the head ofMedia/Public Relations unit under the Corporate Communications and BrandManagement Department before leaving for Pragmatic Technologies Ltd. to takecharge of its Brand Communications Department. He is an Associate RegisteredPractitioner of Advertising (arpa) of the Advertising Practitioner Council ofNigeria(APCON) as well as an Associate Member of the Customer CareInstitute(USA).Seye has attended several trainings covering Brand Management,Digital /Online Marketing, Social Media, Corporate Social Responsibility, ProjectManagement and has worked on notable brands that include Three Crowns,Cyberpower, Bournvita, Harpic, Guinness(FES & GES),BuyRight, PRAG, Tom Tom,Accion Microfinance Bank, UBA, Pretec, Aiptech and so on. He is also a CourseInstructor at the Professional Exams Tutor and has facilitated at In-House trainingsessions for Staff of Sovereign Trust Insurance and Pragmatic Technologies Ltd. Brand and Communication Solutions that fit
  14. 14. Our People Contd.• Agbejule Kehinde – Creative & Content Development:An Art Director of class and genius, Kenny Agbejule sees life in pictures and pure imaginative bliss. He began his advertising career at Concrete Communications Limited as a Visualiser about a decade ago. Sheer creative passion led the University of Lagos Business Management graduate through front-line agencies like Teamwork Communications Limited, TBWA/CONCEPT and ROSABEL LEO BURNETT. A professional to the core, Kenny is always dedicated to developing breakthrough design solutions that ultimately deliver measurable business results.His job has had him contributing to the building of leading brands such as UBA, MTN, Newclime, UBA Metropolitan, Toyota, Equity Assurance, Consolidated Discount House Limited, Project Management Institute (PMI) Nigeria Chapter, and Virgin Atlantic to mention a few.• Biodun Akintemi (Digital Marketing Analyst) :a SETA certified Digital Marketing professional having attended E-Marketing professional courses in South Africa, Biodun is an experienced Brand Communicator who holds a Bachelor of Science Degree in Mass Communications from Ahmadu Bello University, Zaria and is presently rounding off his MBA degree at the University of Lagos with specialisation in Marketing,his 7 years cumulative experience cuts across Advertising, Direct & Experiential Marketing, Brand Activations & Event, Media & Publishing, Digital Marketing amongst others. He has managed various accounts including those of multinationals like Cadbury Nig. Plc., Guinness, Toyota, Procter & Gamble, to name a few and also handled some ICT/Digital Marketing projects in both public and private sectors of the economy; including projects for the Ondo State government and Bio Smart Technology. Brand and Communication Solutions that fit
  15. 15. Our People Contd.Abiola Tayo-Afolabi (Associate Consultant) : multiple award winning copywriter andscriptwriter, Abiola earned her B.Sc (Ed) Biology from the University of Ilorin in 2001. She got herfirst certificate in scriptwriting in 2005, Introduction to brand experience from orange academyin 2008, a certificate in creative enterprise from Pan African University in 2009 and an advancedcertificate in screenwriting from Goldsmith University of London. She won the Best Screenplayaward at the African Film Festival (2010) and also wrote the Winning Copy Pitch at the OrangeAcademy (2009) among other awards and recognitions. Her copywriting skill has taken her toone of Nigeria’s leading Telecommunications company (Globalcom) where she worked as anexecutive copywriter ,She is also a facilitator at the School of Media and Communication ofPan African University. Brand and Communication Solutions that fit
  16. 16. Contact us SPISH Concepts Suite 1, I6B Segun Kujore Street, Off CMD Road, by GT Bank, Shangisha, Magodo, Lagos Tel : +234 807 472 5402, +234 803 574 7746, E-mail: info@spisconcepts.com.ng, spishconcepts@yahoo.com www.facebook.com/spishconceptsBrand and Communication Solutions that fit

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