Online Reputation Management (What you need to know)
Pretty much everything you ever put on theInternet is there for anyone to see, forever.If that statement strikes fear in your heart, as itdoes most people, then its time to startmanaging your reputation now. While you cantget rid of everything you have online aboutyourself or your business, you can get control ofyour image, manage it and improve it.
Even innocent comments made on someoneelses Facebook page can show up on search engines.Like a controversial page? Like a divisive picture?Everyone will know, regardless of your privacy settingsif they happen to search for the right keywords. Onceyou realize that your online presence is actually yourfirst impression today, youll realize the importance ofmanaging your online reputation. To start todaymanaging your online reputation start with thefollowing.
Separate Personal from ProfessionalIts easier to manage your online reputation if you keepbusiness and personal separate. It can be awkward anddifficult to change after doing something one way forso long, but it is important that you do it. Simply createthe separate social networks, and then invite the rightpeople to join explaining to them what you are doing.Most people will totally get it and even follow what youare doing.
Clean up your MistakesWhen possible, ask for erroneous or inappropriateinformation to be removed. Did someone snap a photoof you drinking a giant margarita at a private familyfunction, post it on Facebook and tag you and everyoneyou know? If you do not want the picture out there,you have a right to ask that it be removed. Even Googlehas procedures to remove old information from Usenetgroups.
Monitor Online Activity Set up a Google Alert on your name in itsvarious forms, as well as certain keywords that youwould like to command. Check this activity at leastweekly so that you can know what the buzz is aboutyou, your products and / or services. By setting upthe alerts, you will be able to circumvent, remove,or cover up information that youd rather not bepublic.
Think Twice before PostingStarting today, give every word, picture, or commentyou write a second thought before posting. Its time torealize that the days of imagined privacy on theInternet are over. Therefore, its important not to sayanything on the net, that you would not say to yourfamily dinner, or in a business meeting. If youd beembarrassed if certain people knew, dont say it, shareit, or comment on it.
Build your BrandYou can cover up a lot of information youd rather notbe public by creating new content that builds yourbrand. Try writing a new blog post for 30 days and anew article for article marketing sites for 30 days thatfocus on the keywords that you want to show up whenpeople search for you. By building your brand in thismanner the other less relevant, though titillating,information will be covered.
Use Privacy Settings Every social media group has privacy settingsof some kind. It is important to learn how to usethem, and be aware of their limitations. Justbecause your Facebook page is set up that certainthings you say are only shown to friends, does notmean it wont show up on a search result if youmade a comment on a page that does not havesuch settings.