Since the advent of Google, experts havebeen trying to figure out just how Googlefigures out its search results. Just whenwe think we know the way search engineoptimization works, Google has anupdate or changes its algorithm and we’reback to square one trying to figure it out.
Now there’s word that Google Plus willaffect the search results, too. Intraditional form, there’s no official wordfrom Google if this is true but experts dobelieve that what is recommended onGoogle Plus will become more important– or appear as more relevant – in thesearch engine results.
What We Know 1. Google is getting smarter. With Google Plus, the Google wizards can see the size of your circles, what you share with your friends, what websites you’re reading and which of your circles is most important to you.
Some may say this is an attempt to become“Big Brother” but Google argues that theyare simply getting to know their audience.By watching what you read and what youshare and with whom you share it, Googlelearns which of your network’srecommendations to promote in your searchresults and what type of sponsored ads toplace on your results page
2. It’s harder to cheat with Google Plus.There are hundreds of “black hat” strategiesfor manipulating the search results but withGoogle Plus, it will be more difficult to cheat.Profiles that share and vote for only onewebsite (usually their own) can behighlighted as spammers. If all thesecheating profiles follow each other, the wholenetwork will be flagged as spammers. Thiswill ultimately result in cleaner and morerelevant search engine results.
3. Frequent Google Plus interactionequals increased web traffic. WhenGoogle Plus users do a Google searchwhile logged in to their account, the +1button and even the profile photos ofwho in their circle recommended a linkwill appear in the results.
If you knew a friend recommended a localrestaurant, wouldn’t you be more likely togo there as opposed to one with norecommendation? In this example, therecommended listing with the +1 icon wouldlikely get web traffic to check out the menuand also get foot traffic as customers wentto eat.
Is This Fair? Some experts argue that Google is manipulating the search engine rankings themselves by allowing Google Plus recommendations to have an influence. Is this a blackmail tactic to force businesses to set up profiles they don’t want?
More likely is the Google desire to makethe search engines easier to use whileintegrating some modern day “word ofmouth” advertising into the mix. And if youdon’t like having the personalized searchresults, you can certainly turn them off byclicking the “Hide Personal Results” button.
In the end, no one is forcing anybusiness owner to join a socialnetworking site they don’t want to use.However, the cost is free and there aredefinite search benefits for thosemarketing locally so what do you have tolose?