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Listening to the enterprise

Using content aggregates across channels (Facebook, Twitter, and RSS) and social hashtags to keep your "finger on the pulse" of current events within the enterprise of Georgia state government.

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Listening to the enterprise

  1. 1. Georgia State Agency Social Media Summit LISTENING TO THE ENTERPRISE #TeamGaSocial
  2. 2. What we’ll cover… 1. How to aggregate content from across the enterprise 2. How to make use of aggregated content 3. How to build your own aggregates for strategic listening #TeamGaSocial
  3. 3. “If you’re too busy talking, You’re not busy listening.” -- Zac Brown Band Let’s get to work! #TeamGaSocial
  4. 4. #TeamGaSocial
  5. 5. Pick a few sources that make sense… 1. Facebook 2. Twitter 3. RSS #TeamGaSocial
  6. 6. Facebook “Interest List” #TeamGaSocial
  7. 7. Twitter “List”
  8. 8. RSS Reader #TeamGaSocial
  9. 9. #TeamGaSocial
  10. 10. Alternatives to Google Reader 1. Feedly 2. The Old Reader 3. Flipboard 4. AOL Reader (Yes, AOL) 5. Digg Reader #TeamGaSocial
  11. 11. And don’t forget #hashtags! 1. #GaGov 2. #TeamGa 3. #ExploreGeorgia 4. #GaDoE 5. #GaWX 6. And now… #TeamGaSocial
  12. 12. Please live tweet your thoughts and questions to #TeamGaSocial
  13. 13. OK… But what do you do with all that content? 1. Curate related news for your agency’s channels 2. Identify items of interest for your leadership 3. Identify opportunities to work closer with partner agencies 4. Provide insight to the C-Suite 5. Keep your agency up-to-date on best practices and trends #TeamGaSocial
  14. 14. The Curator: "With the push of social media and advancements in communications technology, the curator has become a journalist by proxy. They are not on the front lines, covering a particular beat or industry, or filing a story themselves, but they are responding to a reader need. With a torrent of content emanating from innumerable sources (blogs, mainstream media, social networks), a vacuum has been created between reporter and reader — or information gatherer and information seeker — where having a trusted human editor to help sort out all this information has become as necessary as those who file the initial report.” -- Josh Sternberg #TeamGaSocial
  15. 15. Build your own Facebook list Step 1: Identify a group of content creators central to your business, and then find their official Facebook pages Step 2: Add these pages to your interest list Step 3: Add your new interest list to your “favorites” bar #TeamGaSocial
  16. 16. Build your own Twitter list Step 1: Identify a group of content creators central to your business, and then find their official Twitter profiles Step 2: Add these profiles to your list Step 3: Maintain a healthy list by removing members who tweet too frequently or not frequently enough #TeamGaSocial
  17. 17. Build your own RSS list Step 1: Identify a group of content creators central to your business, and then find their primary website RSS feeds Step 2: Add their RSS urls to your RSS aggregate’s list Step 3: Maintain a healthy list by removing pages that post too frequently or not frequently enough – or who post poorly formatted content #TeamGaSocial
  18. 18. What we covered… 1. How to aggregate content from across the enterprise - Using Facebook, Twitter & RSS 2. How to make use of aggregated content - Through strategic curation 3. How to build your own aggregates for strategic listening - Target, build & listen! #TeamGaSocial
  19. 19. { Phase 1 } #TeamGaSocial

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