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Teresa Larsen, Founder & Director, ScientificLiteracy.org at MLconf ATL 2016

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Achieving Better Visual Communication; Best Practices in Data Visualization: Visual messages make the most impact in terms of conveying complex information and its significance. Accurate, clear, and compelling data visualization has never been more important. To compose powerful visual messages conveying complex information, this talk will give you:
- Simple tips to make your data visualizations more clear
- A powerful approach to enhance your message so that your audience comprehends the significance

Make your data visualizations much more clear and intuitive by learning to take advantage of the visual vocabulary our audience already knows. Hone the message for maximum impact by applying common sense rules of visual “grammar” to make complex information readily understandable. You will come away from this talk with a fresh perspective on composing images through a lens of visual literacy:
- the grammar and vocabulary of visual communication that can transform your data visualizations
- the most common mistakes and what to do to correct them

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Teresa Larsen, Founder & Director, ScientificLiteracy.org at MLconf ATL 2016

  1. 1. Best Practices in Data Visualization Present Information Clearly, Accurately, and Attractively Teresa Larsen, Ph.D.
  2. 2. 9/23/2016 data visualization 3 obtain data determine message clean up data makes sense? Display data Design/revise display Publish Data Visualization No Almost Yes
  3. 3. data visualization 4 obtain data determine message clean up data makes sense? Display data Design/revise display Publish Data Visualization Yes AlmostNo visual literacy
  4. 4. Best Practices • Stay true to the data • Communicate by design • Customize your colors • Plot dimensions = data dimensions
  5. 5. Stay true to the data
  6. 6. “There are three kinds of lies: lies, damned lies, and statistics.”
  7. 7. “…lies, damned lies, statistics, and computer graphics.”
  8. 8. Communicate by design
  9. 9. Customize your colors
  10. 10. Examples from Nature
  11. 11. Yosemite 9/23/2016 Brought to you by TLarsenPhD.com 24 of 60
  12. 12. Redwoods 9/23/2016 data visualization 25
  13. 13. Tropical Isle 9/23/2016 data visualization 26
  14. 14. Alpine Church 9/23/2016 data visualization 27
  15. 15. data visualization 28
  16. 16. White Composites 9/23/2016 Brought to you by TLarsenPhD.com 29
  17. 17. Yellow Composites 9/23/2016 data visualization 30
  18. 18. Wildflowers 9/23/2016 data visualization 31
  19. 19. Wood Duck Pair 9/23/2016 data visualization 32
  20. 20. data visualization 33
  21. 21. Black Widow with Egg Sac 9/23/2016 data visualization 34
  22. 22. Stop Sign 9/23/2016 data visualization 35
  23. 23. Yellow Jacket
  24. 24. Coral Snake
  25. 25. Abutment
  26. 26. Radioactive
  27. 27. Examples from Art
  28. 28. Rembrandt Self Portrait 9/23/2016 Brought to you by TLarsenPhD.com 41
  29. 29. Rembrandt’s Helmet 9/23/2016 Brought to you by TLarsenPhD.com 42
  30. 30. Birth of Venus by Botticelli 9/23/2016 Brought to you by TLarsenPhD.com 43
  31. 31. Brought to you by TLarsenPhD.com 44
  32. 32. data visualization 45
  33. 33. Anger Death
  34. 34. Plot dimensions = data dimensions
  35. 35. Best Practices • Stay true to the data • Communicate by design • Customize your colors • Plot dimensions = data dimensions
  36. 36. Teresa Larsen TlarsenPhD.com @tlarsenphd

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