Fast-track to Internationalisation

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The decision to expand internationally can be both exciting and daunting and the opportunities can seem endless. In our experience, by focusing your efforts and investment you can reap significant rewards in rapid time. To successfully navigate the challenges and ensure the success of your ecommerce business overseas, we’ll share with you our experiences helping a fashion etailer achieve international success in under just 3 months. You’ll walk away with a practical guide to going global, along with some top considerations to keep in mind when fast-tracking your international expansion plan.

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Fast-track to Internationalisation

  1. 1. Internationalisation/Introduction Isyour business ready to go International? Our thoughts Step by step Four themes High value Examples Where this approach has worked
  2. 2. Internationalisation/KeyThemes • Project scope definition • Solid foundations & flexible technology • Build re-usable components • Launch, test, iterate Key Themes
  3. 3. ARGOS
  4. 4. Internationalisation/ScopeDefinition Theme One Project Scope Definition
  5. 5. Internationalisation/ScopeDefinition • Business Case • P&LModel • Technical Strategy • Content Strategy • Pricing • Logistics • Bricks/Mortar • Marketing/PR • Customer Services • Integration Strategy • Stock • Merchandising • Market conditions • Images • SEO Strategy • Payment/Fraud • Accounting • Reporting ThemeOne Scope Definition
  6. 6. Internationalisation/ScopeDefinition Theme One Scope definition Business value first Features second
  7. 7. Puttingthecustomerfirst/Introduction Theme One Scope definition Keep it simple Over engineered solutions date quickly Aim for MMF set (Minimum Marketable Features) Internationalisation/ScopeDefinition
  8. 8. Theme One Scope definition Be clear about your objectives and whathas an impact Prioritise theitems incontext ofyour core business goals Internationalisation/DefiningScopeInternationalisation/ScopeDefinition
  9. 9. Theme One Scope definition Little and often Release enhancements, measure impact Internationalisation/ScopeDefinition
  10. 10. Theme One Scope definition Get valuable feedback Don’t guess!! Internationalisation/ScopeDefinition
  11. 11. Internationalisation/CoreFoundations Theme Two Solid Foundations Get the basics right Lay the foundations for International rollout early
  12. 12. Internationalisation/FlexibleTechnologyInternationalisation/CoreFoundations
  13. 13. FourreasonswhyMagentoiscompelling speed to market tailored solutions feature set ownership Internationalisation/CoreFoundations
  14. 14. Whatdoesthatmeanforbusiness? £££ £££ Developmentbudget Licensingcosts DevelopmentbudgetLicensingcosts Internationalisation/CoreFoundations
  15. 15. Avoid silos Dedicated • x2 Licences • x3 Servers • ERP integration • PSP integration • Customisation Dedicated • x4 Licences • x6 Servers • ERP integration • PSP integration • Processes Dedicated • x3 Licences • x4 Servers • ERP integration • PSP integration Internationalisation/CoreFoundations
  16. 16. Core eCommerce layer x3 Licences x4 Servers ERP integration Multiple PSPs Single WMS Languages Common features Responsive UI Internationalisation/CoreFoundations
  17. 17. Internationalisation/Re-usablecomponents CCreate re-usable components
  18. 18. Internationalisation/Re-usablecomponents CCreate re-usable components
  19. 19. End Result? Significant Uplift Significant increase in sales and conversions Up to 10 orders per second Delivered inside 3 months
  20. 20. TechnologyenablingaccessInternationalisation/FlexibleTechnology
  21. 21. Europeanconsumerbase UK France Italy Spain Germany
  22. 22. ConsumerchoiceInternationalisation/FlexibleTechnology
  23. 23. End Result? Pan European DC2 180+ stores, single Magento instance, 3 licences Large & diverse catalogue Multiple fulfilment/payments /languages 5 working days to launch
  24. 24. Internationalisation/ Summary • Focus on the valuable stuff / be flexible with scope • Find common ground / create re-usable components & processes • Use flexible technology • Launch in phases / iterate In Summary
  25. 25. Internationalisation/ Summary • www.sessiondigital.com • Twitter: @sessiondigital Thanks!

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