Alex Blaney, Creative Director at Session Digital gave this presentation at Magento Live UK 2013.
Alex says: “In an omni-channel world the consumer alone decides where a brand can meet them. Be it digitally, physically - or both simultaneously. Effective consumer engagement means brands and retailers need to be aware of every channel and brand touchpoint at all times. A mind-blowing concept in theory, but it needn’t be in practice with the right approach.
In this digital strategy presentation I will outline a “human-centric” approach to Magento in an omni-channel commerce ecosystem and how to use it effectively for immediate conversion success.”