Elastera provides Managed Cloud Environments for Magento sites – on top of AWS.
I was CTO of Online Retailers such as Yoox, Alexandalexa etc… I was looking for a solution like Elastera, but I couldn’t find it. So I built it.
Elastera is my 4th startup. I was co-founder and CTO of Venda, pioneer in 2001 of SaaS e-commerce, acquired by NetSuite. My co-founder and Chief Architect, Zac Stevens, was a key architect at Venda.
Our advisors and investors are: Peter Guagenti – former Vice President at Acquia, Chris Mairs - Chief Scientist at Metaswitch Networks, Daniel Jones - the Father of Lean, and Eric Ries - the Father of Lean Startup.
This is a well known brand being let down by their e-commerce site when it matters the most.
Until recently Online Retailers had to choose between SaaS based solution or go down the Do It Yourself approach (DIY), that means using an e-commerce platform such as ATG, Websphere or Magento, build their site, manage third party integrations, hosting, performance, security, scalability etc… They would never be completely happy with their choice, because each pose a compromise.
The Negatives: With SaaS retailers are renting a platform, which will inevitably pose constraints. A DIY solution comes with a hefty tax on managing the whole complexity.
The positives: SaaS makes it easy by removing complexity, while providing low and predictable TCO. The DIY solution provides ownership of the e-commerce platform and the freedom to customise it.
The solution is the best of both
When using a DIY approach in e-commerce, the whole process becomes too complex and broken.
Building a great e-commerce site is half the battle, running the site so that it is always up and running fast is the other half.
Elastera is technical operation solved.
We created an Infrastructure as Code first solution that is fully automated and designed so that any client’s infrastructure can be rebuilt from scratch. Infrastructures are created and continuously managed with code.
Combine a great agency with the best operation, and you get fast innovation and performance with complete peace of mind.
Now you really get the “best of both” SaaS & DIY
How are we different from hosting providers? We are specialist on Cloud and Magento – that’s all we do!
We embraced Infrastructure as Code and Automation from the outset
Our business model is aligned with our customers success
Here is a simple representation of Technical Operations: auto-scaling (Scheduled, Reactive or Pro-active) automated deployment auto-discovery services Orchestration System / App / Site monitoring + Alerting + Incident Management + 24/7 emergency support Log data collection and analysis SLA with uptime of the site, not just infrastructure Etc…
The fact that we use Infrastructure Code is vital as it allows to: Quickly set-up a new infrastructure with all the components integrated Make outcome and quality repeatable Evolve the solution, like SaaS does with software
So you’re right up there with the level of performance that took the Big Boys ages to achieve.
If we thought embracing mobile was hard, think again.
Obviously this will increase number of infrastructure components and complexity. It needs better tooling, better orchestration, auto-discovery, automation, monitoring etc…
With AWS there is also the opportunity to run those components on Amazon Aurora, the fastest and enterprise-class MySQL database.
Cloud Hosting for Magento 2
The high performing retailers’ best kept secret.