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UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance

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A great way to boost service design is to start with passion and live experiences. User Intelligence prototyped and tested YLE’s new event page during the Eurovision 2013 buzz. Our interactive prototype was connected to live content at the height of the competition and evaluated by the Eurovision enthusiasts. This setting provided remarkable insights for the new service concept.

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UserIntelligence - Ding dong! - Live UX design in YLE Eurovision ambiance

  1. 1. CASE: YLE Eurovision Janne Lohvansuu
  2. 2. CASE: YLE Eurovision Janne Lohvansuu #Sdbreakfast @jannelohvansuu @UI_com
  3. 3. We are an international consultancy, specializing in Research Design Strategy Focus on media, telecom and health
  4. 4. THE WHEEL OF USER EXPERIENCE
  5. 5. Par a digm One that serves as a pattern or model
  6. 6. © Gustavo Devito
  7. 7. 86% Of mobile internet users are using their devices while watching TV ComScore Mobile Marketing Metrics 2013
  8. 8. Service design to empower the use of nd 2 screen & enable the change in a TV paradigm
  9. 9. Yle is Finland's national public service broadcasting company 4 x television channels 6 x radio channels Online services
  10. 10. © YLE
  11. 11. First of all: UNDERSTAND THE CUSTOMER JOURNEY
  12. 12. How to create event hype stamina? Uuden Musiikin Kilpailu UMK UMK Finals Eurovision Opening Party Eurovision Finals
  13. 13. Then: UNDERSTAND THE DETAILS OF THE CUSTOMER JOURNEY
  14. 14. What happens Before During After
  15. 15. Event page concept After During Before Screen estate
  16. 16. Understanding the change What did we do? Quick prototyping Rapid tests in live event Rinse and repeat
  17. 17. “BEFORE”
  18. 18. “DURING”
  19. 19. IN-EVENT TESTING © YLE
  20. 20. WITH EXTREME USERS © YLE
  21. 21. USING LIVE CONTENT
  22. 22. AND HAVING FUN! © YLE
  23. 23. ITERATIVE CO-CREATION
  24. 24. PROTOTYPE
  25. 25. How to change paradigms? Have enthusiasm & energy Engage extreme users Make the process lively!
  26. 26. Mobile tasks Observing & testing in events Proto with live content
  27. 27. Thank Janne Lohvansuu You! Managing Director, partner +358505663850 lohvansuu@userintelligence.com @jannelohvansuu

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