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Reaktor 
Mannerheimintie 2 
00100, Helsinki Finland 
The design of 
In-Flight Entertainment 
service for Finnair 
tel: +35...
Background 
Project 
New IFE 
What next?
Background
Finnair 2013: 
9,2M passengers per year 
42 aircrafts
Flights lasting 7 h or more
http://tinyurl.com/original-ife
Scope 
IFE
Customer experience
Content first!
Project
Reaktor FullSolution™ 
Concept 
UX / UI 
Visuals 
Development 
Data Science 
Coaching
Reaktor team in IFE 
Concept 
UX / UI 
Visuals 
Development 
Coaching
Timeline 
Pitch Kick-off Des + Dev 
Final touch! 
Bug fixing! 
Minor features 
Installation! 
On air 
05/13 06/13 08/13 - ...
05/13 06/13 08/13 - 01/14 04/14 06/14 
Workload 
Pitch Des + Dev 
08/14 
Kick-off 
Final touch! 
Bug fixing! 
Minor featur...
Challenges 
The hardware: availability, specs, performance, 
testing, only click events… 
New way of working for Finnair +...
UX + Dev 
Team working seamlessly together 
UX = Content first 
Iterate: 
Design=>Develop=>Test=>Design=>…
2 plane visits
Building up a testlab
User research & tests
Installation 7.8.2014
First flight from Helsinki to 
Nagoya 8.8.2014
New IFE
“Reaktor and Finnair’s new design has 
brought the IFE user experience to the 
21st century kicking and screaming. 
The qu...
What next?
Scope 
IFE
Scope
Reaktor 
Mannerheimintie 2 
00100, Helsinki Finland 
tel: +358 9 4152 0200 
www.reaktor.fi 
info@reaktor.fi 
Thank you. 
K...
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
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Finnair In-flight Entertainment Service - Reaktor - #sda15

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Finnish design-driven software company Reaktor participates in the Service Design Achievement of the Year 2015 competition with their project to redesign the Finnair in-flight entertainment service.

Published in: Education

Finnair In-flight Entertainment Service - Reaktor - #sda15

  1. 1. Reaktor Mannerheimintie 2 00100, Helsinki Finland The design of In-Flight Entertainment service for Finnair tel: +358 9 4152 0200 www.reaktor.fi info@reaktor.fi Confidential ©2014 Reaktor All rights reserved #SDA15
  2. 2. Background Project New IFE What next?
  3. 3. Background
  4. 4. Finnair 2013: 9,2M passengers per year 42 aircrafts
  5. 5. Flights lasting 7 h or more
  6. 6. http://tinyurl.com/original-ife
  7. 7. Scope IFE
  8. 8. Customer experience
  9. 9. Content first!
  10. 10. Project
  11. 11. Reaktor FullSolution™ Concept UX / UI Visuals Development Data Science Coaching
  12. 12. Reaktor team in IFE Concept UX / UI Visuals Development Coaching
  13. 13. Timeline Pitch Kick-off Des + Dev Final touch! Bug fixing! Minor features Installation! On air 05/13 06/13 08/13 - 01/14 04/14 06/14 08/14
  14. 14. 05/13 06/13 08/13 - 01/14 04/14 06/14 Workload Pitch Des + Dev 08/14 Kick-off Final touch! Bug fixing! Minor features Installation! On air Reaktor Finnair Panasonic! Avionics ! Corporation
  15. 15. Challenges The hardware: availability, specs, performance, testing, only click events… New way of working for Finnair + Panasonic Going boldly where no team has gone before!
  16. 16. UX + Dev Team working seamlessly together UX = Content first Iterate: Design=>Develop=>Test=>Design=>…
  17. 17. 2 plane visits
  18. 18. Building up a testlab
  19. 19. User research & tests
  20. 20. Installation 7.8.2014
  21. 21. First flight from Helsinki to Nagoya 8.8.2014
  22. 22. New IFE
  23. 23. “Reaktor and Finnair’s new design has brought the IFE user experience to the 21st century kicking and screaming. The quality is simply outstanding.” ! ! -Jouni Oksanen, Vice President, eCommerce, Finnair
  24. 24. What next?
  25. 25. Scope IFE
  26. 26. Scope
  27. 27. Reaktor Mannerheimintie 2 00100, Helsinki Finland tel: +358 9 4152 0200 www.reaktor.fi info@reaktor.fi Thank you. Karri-Pekka Laakso Marjo Mansén Confidential ©2014 Reaktor All rights reserved

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