1.
Reaktor
Mannerheimintie 2
00100, Helsinki Finland
The design of
In-Flight Entertainment
service for Finnair
tel: +358 9 4152 0200
www.reaktor.fi
info@reaktor.fi
Confidential
©2014 Reaktor
All rights reserved
#SDA15

2.
Background
Project
New IFE
What next?

3.
Background

4.
Finnair 2013:
9,2M passengers per year
42 aircrafts

5.
Flights lasting 7 h or more

6.
http://tinyurl.com/original-ife

7.
Scope
IFE

8.
Customer experience

9.
Content first!

10.
Project

11.
Reaktor FullSolution™
Concept
UX / UI
Visuals
Development
Data Science
Coaching

12.
Reaktor team in IFE
Concept
UX / UI
Visuals
Development
Coaching

13.
Timeline
Pitch Kick-off Des + Dev
Final touch!
Bug fixing!
Minor features
Installation!
On air
05/13 06/13 08/13 - 01/14 04/14 06/14 08/14

14.
05/13 06/13 08/13 - 01/14 04/14 06/14
Workload
Pitch Des + Dev
08/14
Kick-off
Final touch!
Bug fixing!
Minor features
Installation!
On air
Reaktor
Finnair
Panasonic!
Avionics !
Corporation

15.
Challenges
The hardware: availability, specs, performance,
testing, only click events…
New way of working for Finnair + Panasonic
Going boldly where no team has gone before!

16.
UX + Dev
Team working seamlessly together
UX = Content first
Iterate:
Design=>Develop=>Test=>Design=>…

17.
2 plane visits

18.
Building up a testlab

19.
User research & tests

20.
Installation 7.8.2014

21.
First flight from Helsinki to
Nagoya 8.8.2014

22.
New IFE

23.
“Reaktor and Finnair’s new design has
brought the IFE user experience to the
21st century kicking and screaming.
The quality is simply outstanding.”
!
!
-Jouni Oksanen, Vice President, eCommerce, Finnair

24.
What next?

25.
Scope
IFE

26.
Scope

27.
Reaktor
Mannerheimintie 2
00100, Helsinki Finland
tel: +358 9 4152 0200
www.reaktor.fi
info@reaktor.fi
Thank you.
Karri-Pekka Laakso
Marjo Mansén
Confidential
©2014 Reaktor
All rights reserved