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Crash Course: Prototyping & Storytelling for Service

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Tara Greer and Luke Stile from R/GA Los Angeles gave us a humorous and highly insightful talk about how to select the right problem, visualize solutions and tell a great story.

Examples Tara & Luke used during the talk:
The RSA - Ken Robinson's amazing RSA doodle animation: http://youtu.be/zDZFcDGpL4U
Kickstarter Example - Mixtape Postcard: http://kck.st/VImwfs
Myo - making it feel more real that it is: http://youtu.be/oWu9TFJjHaM
Tom Chi's rapid prototyping talk: http://youtu.be/d5_h1VuwD6g

Published in: Design
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Crash Course: Prototyping & Storytelling for Service

  1. 1. 34.0194° N, 118.4903° W SERVICE DESIGN JAM LOS ANGELES 2013 SERVICE DESIGN JAM 2013Saturday, March 2, 13
  2. 2. CONTENTS HEREIN Killing Your Darlings The Paris Hilton Principle Storytelling for Service Design Presenting Your Story in 1 Day SERVICE DESIGN JAM 2013 2Saturday, March 2, 13
  3. 3. HELLO. I’M TARA GREER EXECUTIVE CREATIVE DIRECTOR EXPERIENCE DESIGN AT R/GA I’M LUKE STILES SENIOR TECHNICAL DIRECTOR AT R/GA SERVICE DESIGN JAM 2013 3Saturday, March 2, 13
  4. 4. TODAY IS THE DAY TO KILL YOUR DARLINGS (SORRY DARLINGS) SERVICE DESIGN JAM 2013 4Saturday, March 2, 13
  5. 5. THE PARIS HILTON PRINCIPLE SERVICE DESIGN JAM 2013 5Saturday, March 2, 13
  6. 6. THAT’S H.O.T SERVICE DESIGN JAM 2013 6Saturday, March 2, 13
  7. 7. H IS FOR HELPFUL SERVICE DESIGN JAM 2013 7Saturday, March 2, 13
  8. 8. ARE YOU MAKING A SLAP CHOP? 8Saturday, March 2, 13
  9. 9. WHEN A KNIFE EXISTS? 9Saturday, March 2, 13
  10. 10. O IS FOR ORIGINAL SERVICE DESIGN JAM 2013 10Saturday, March 2, 13
  11. 11. ARE YOU GOING AFTER THE SAME PRIZE? SERVICE DESIGN JAM 2013 11Saturday, March 2, 13
  12. 12. WHEN YOU CAN GO YOUR OWN WAY SERVICE DESIGN JAM 2013 12Saturday, March 2, 13
  13. 13. T IS FOR THRILLING SERVICE DESIGN JAM 2013 13Saturday, March 2, 13
  14. 14. ARE YOU DOING THE EXPECTED? 14Saturday, March 2, 13
  15. 15. SERVICE DESIGN JAM 2013 15Saturday, March 2, 13
  16. 16. EXERCISE: HOW IS IT HELPFUL ___________________ ORIGINAL ___________________ THRILLING _________________ SERVICE DESIGN JAM 2013 16Saturday, March 2, 13
  17. 17. STORYTELLING FOR SERVICE DESIGN SERVICE DESIGN JAM 2013 17Saturday, March 2, 13
  18. 18. 18Saturday, March 2, 13
  19. 19. A CHARACTER YOU LOVE [WHERE THE WILD THINGS ARE] SERVICE DESIGN JAM 2013 19Saturday, March 2, 13
  20. 20. ENCOUNTERS AN OBSTACLE SERVICE DESIGN JAM 2013 20Saturday, March 2, 13
  21. 21. THEN OVERCOMES IT SERVICE DESIGN JAM 2013 21Saturday, March 2, 13
  22. 22. AND LIVES HAPPILY EVER AFTER SERVICE DESIGN JAM 2013 22Saturday, March 2, 13
  23. 23. STORY EXERCISE: THE CHARACTER _________________________________ THE OBSTACLE __________________________________ OVERCOMING IT _________________________________ HAPPY ENDING __________________________________ SERVICE DESIGN JAM 2013 23Saturday, March 2, 13
  24. 24. PRESENTING YOUR STORY IN 1 DAY SERVICE DESIGN JAM 2013 24Saturday, March 2, 13
  25. 25. SOME SIMPLE TOOLSSaturday, March 2, 13
  26. 26. SOME SIMPLE TOOLSSaturday, March 2, 13
  27. 27. SOME SIMPLE TOOLSSaturday, March 2, 13
  28. 28. SOME SIMPLE TOOLSSaturday, March 2, 13
  29. 29. SOME SIMPLE TOOLSSaturday, March 2, 13
  30. 30. SKETCH A JOURNEY SERVICE DESIGN JAM 2013 26Saturday, March 2, 13
  31. 31. MAKE AN EXPERIENCE MAP ANIMATIC SERVICE DESIGN JAM 2013 27Saturday, March 2, 13
  32. 32. Saturday, March 2, 13
  33. 33. MAKE A ‘KICKSTARTER’ VIDEO SERVICE DESIGN JAM 2013 29Saturday, March 2, 13
  34. 34. Saturday, March 2, 13
  35. 35. Saturday, March 2, 13
  36. 36. MAKE IT OUT OF PAPER, STRING, COATHANGERS & CHOPSTICKS. SERVICE DESIGN JAM 2013 32Saturday, March 2, 13
  37. 37. 33Saturday, March 2, 13
  38. 38. STRENGTHS EXERCISE: DOODLER _____________________________________ FRONTMAN ___________________________________ CAMERAMAN __________________________________ ROLE PLAYER __________________________________ MACGUYVER ___________________________________ SERVICE DESIGN JAM 2013 34Saturday, March 2, 13
  39. 39. GOOD LUCK TODAY GO FORTH AND TELL GREAT STORIES SERVICE DESIGN JAM 2013 35Saturday, March 2, 13

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