Slides from Luis Arnal’s talk at Service Experience Camp 2015 on ‘Service Innovation in Emerging Markets’
Customer Experience: Mature vs. Emerging Markets — Luis Arnal, President & Founder of Insitum
Emerging and frontier markets are the new boost for global growth, but… What are the main differences between the customer experience in markets as different as Brazil and the U.S., or Mexico and Spain? What are the relevant nuances between mature and emerging markets? Are there real global omni-channel experiences? How are organizations addressing different customer needs in different markets? We will share thoughts and examples, that demonstrate the real impact of those issues in our day-to-day work as service designers.