Service Design Drinks Event Experience
Design A P E R TO / J U N E 2 5 , 2 0 1 4

Katharina-Paulus-Str. Claudia Brückner @clastronautin Event
Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.

Katharina-Paulus-Str. Why are you going
to Conferences?

Katharina-Paulus-Str. Learning. Inspiration. Networking. Exchange.
Experience the Topic. Why are you going to Conferences?

Katharina-Paulus-Str. And what do you
get?

Photo: Rob Hyndman
this.

Katharina-Paulus-Str.
Why this gap?

Katharina-Paulus-Str. 21Century Conference Participants speaker
has no exclusive knowledge anymore access to knowledge & resources N E W R O L E O F T H E EX P E R TN E W R O L E O F T H E AU D I E N C E tools for collaboration & co-creation

Katharina-Paulus-Str. Status quo ConferencesStatus quo
Conferences most Conferences are as interactive, inspiring & collaborative as watching TV

Katharina-Paulus-Str. Conferences fail, because they
don't design interactions.

Katharina-Paulus-Str. Because Learning, Inspiration, Networking,
Exchange & Experiencing the topic are based on (human) interaction. Why Interaction ?

Katharina-Paulus-Str. Can we design human
Interactions ? no. facilitate (human) interactions at conferences by designing Event Experiences

Katharina-Paulus-Str. Designing event experiences that
facilitate (human) interactions. Event Experience Design

Katharina-Paulus-Str. What has this to
do with Service Design? How to …design event experiences that facilitate (human) interactions? Design Touchpoints & the journey between them

Katharina-Paulus-Str. Touchpoints: Activity & Space
O N L I N E & O F F L I N E online & offline activities & spaces activities that facilitate interaction between participants spaces that facilitate interaction between participants AC T I V I T Y S PAC E

Katharina-Paulus-Str. beyond the event Touchpoints
& the journey between them P R E - , E V E N T, P O ST- online or offline activities & space: before, at & after the event online & offline activities that facilitate interaction between participants online & offline space that facilitates interaction between participants AC T I V I T Y S PAC E

Katharina-Paulus-Str. P R E -
P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E

Katharina-Paulus-Str. P R E -
P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E now

Katharina-Paulus-Str. P R E -
P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E possible

Katharina-Paulus-Str. Event Experience Design Cases
& Examples

Katharina-Paulus-Str. Event Experience Design P
R E - P O ST-E V E N T

Event Experience DesignSXSW Panel Picker
S PAC E

Event Experience DesignSXSW Panel Picker
S PAC E

Katharina-Paulus-Str. P R E -
P O ST-E V E N T Networking & Exchange Learning & Inspiration AC T I V I T Y S PAC E SXSW Panel Picker

Katharina-Paulus-Str. Event Experience Design P
R E - P O ST-E V E N T

S PAC E Next Berlin:
Conference App

S PAC E Next Berlin:
Conference App

Katharina-Paulus-Str. P R E -
P O ST-E V E N T AC T I V I T Y S PAC E Next Berlin: Conference App Networking & Exchange Learning & Inspiration

Photo: Service Design Berlin Service
Experience Camp S PAC E

Photo: Service Design Berlin S
PAC E

Photo: Service Design Berlin S
PAC E

Katharina-Paulus-Str. P R E -
P O ST-E V E N T Service Experience Camp AC T I V I T Y S PAC E Networking & Exchange Experience Topic

Katharina-Paulus-Str. Event Experience Design P
R E - P O ST-E V E N T

CoThinkTank Photo: tackle Service Design
AC T I V I T Y

Photo: tackle Service Design AC
T I V I T Y

Photo: tackle Service Design AC
T I V I T Y

Sketch: tackle Service Design AC
T I V I T Y

Katharina-Paulus-Str. P R E -
P O ST-E V E N T AC T I V I T Y S PAC E Networking & Exchange Experience Topic CoThinkTank

Katharina-Paulus-Str.
Other Tools

Katharina-Paulus-Str. Host/ Organiser Speaker Sponsor
Attendee Attendee Other Tools: Stakeholder Map

Katharina-Paulus-Str. Other Tools: Blueprint Icons:
Olyn LeRoy, Dmitry Baranovskiy / The Noun Project Customer Actions Onstage / Visible Contact Employee Actions Backstage/Invisible Contact Employee Actions Support Processes Physical Evidence L I N E O F V I S I B I L I T Y L I N E O F I N T E R AC T I O N I N T E R N A L I N T E R AC T I O N

Katharina-Paulus-Str. Other Tools: Desktop Walkthrough
Photo: big-design.org

Video: raumlabor berlin Other Tools:
Co-Creation

Photo: Gregor Fischer | re:publica
2012 Other Tools: Co-Creation

Photo: Gregor Fischer | re:publica
2012 Other Tools: Co-Creation

Katharina-Paulus-Str. Event Experience Design Learning,
Exchange & Networking don’t just happen automatically. Interactions need to be facilitated. Use your tools, Service Designer!

Katharina-Paulus-Str. Exercise Note event experiences
or create ideas that facilitate interactions between participants.

Katharina-Paulus-Str. Event experience cases &
ideas — # Note event experiences or create ideas that facilitate interactions between participants. name of event: description: addressed need: type: Activity Space Pre- Physical Virtual Post-Eventphase: medium: sketch:

Service Experience Camp www.serviceexperiencecamp.de •
13 - 14 Sept 2014, Berlin

See you at the next
event servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin claudiabrueckner.de @clastronautin