The Benefits of Split Testing
Have you ever purchased anything from Amazon?
Clicked on a Facebook ad?
Been on Groupon?
Chances are you’ve already been
part of a split test!
As a marketer, the ability to test whether or not
something works for your site is crucial.
And that’s all split testing
e...
Split testing is the
process of learning
to speak your
market’s language
in the easiest and
fastest way
possible.
It’s Not As Complicated As You May Think
• It starts with a simple installation of
tracking code on your pages.
• It will ...
Two Most Common Types
Of Split Testing
1. A/B Testing
• Involves testing a single element of
your page
• It could be anything: a headline, an
image, long-form co...
2. Multivariate Testing
• Involves testing multiple elements
and its combinations on one page
versus another combination o...
With multivariate testing you will need
an enormous amount of traffic to get
credible results; something that new
websites...
What Are The Benefits
Of Split Testing?
No More Guessing!
• The most important part of
testing is the hypothesis.
• Example: “Curiosity-driven
headlines are more ...
Measurable Results
• Think of your website as yourself
and the audience you want to
reach as the foreign country
• The ear...
Easy To Get Started
• For little to no cost, you have
the chance to improve your
website so that you don’t lose
touch with...
Is your website doing as well as you think it is?
Is that particular copy really the best to use?
Should you choose a bett...
Your Seriously Simple Marketing Hack
1. Go to Visual Website Optimizer
2. Sign up for the FREE 30-day trial.
3. Mouse over...
For More Information Visit:
www.SeriouslySimpleMarketing.com
The benefits of split testing
Upcoming SlideShare
Loading in …5
×

The benefits of split testing

445 views

Published on

The only way for you to be a successful marketer is to speak your market's language. This is essentially what split testing is -- knowing what marketing messages and tactics work and those that does not. Learn all about the benefits of split testing here.

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
445
On SlideShare
0
From Embeds
0
Number of Embeds
190
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The benefits of split testing

  1. 1. The Benefits of Split Testing
  2. 2. Have you ever purchased anything from Amazon? Clicked on a Facebook ad? Been on Groupon?
  3. 3. Chances are you’ve already been part of a split test!
  4. 4. As a marketer, the ability to test whether or not something works for your site is crucial. And that’s all split testing essentially is.
  5. 5. Split testing is the process of learning to speak your market’s language in the easiest and fastest way possible.
  6. 6. It’s Not As Complicated As You May Think • It starts with a simple installation of tracking code on your pages. • It will do is load up multiple versions of the same page for different sets of visitors so that you can directly determine how effective one is against the other(s).
  7. 7. Two Most Common Types Of Split Testing
  8. 8. 1. A/B Testing • Involves testing a single element of your page • It could be anything: a headline, an image, long-form copy vs. VSL, etc.
  9. 9. 2. Multivariate Testing • Involves testing multiple elements and its combinations on one page versus another combination on another
  10. 10. With multivariate testing you will need an enormous amount of traffic to get credible results; something that new websites may not have yet. A/B testing tells you easier than Multivariate testing what your site visitors like or want based on the test results. Multivariate Testing A/B Testing
  11. 11. What Are The Benefits Of Split Testing?
  12. 12. No More Guessing! • The most important part of testing is the hypothesis. • Example: “Curiosity-driven headlines are more likely to get my audiences to click on blog posts and explore my website.” • Your hypothesis can be correct (or not) and split testing is the only way you can tell for sure
  13. 13. Measurable Results • Think of your website as yourself and the audience you want to reach as the foreign country • The earlier you begin to speak their language, the easier it will be to find out how you can communicate effectively • You can track this via: - Site visits - Audience engagement - Revenue - Clicks
  14. 14. Easy To Get Started • For little to no cost, you have the chance to improve your website so that you don’t lose touch with your audience
  15. 15. Is your website doing as well as you think it is? Is that particular copy really the best to use? Should you choose a better image?
  16. 16. Your Seriously Simple Marketing Hack 1. Go to Visual Website Optimizer 2. Sign up for the FREE 30-day trial. 3. Mouse over “Tools”, click “Get Tracking Code”, copy the VWO Tracking Code, and insert the code on your site. 4. You’ll get to test up to a thousand visitors for free!
  17. 17. For More Information Visit: www.SeriouslySimpleMarketing.com

×