How To Manage Your Online Reputation

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Your reputation online can either make or break your business. It's a double-edged sword but managing your reputation online shouldn't not be a terrifying prospect. Here, we'll discuss a three-step approach on how you can effective manage your online reputation.

Published in: Marketing, Technology, Business
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How To Manage Your Online Reputation

  1. 1. How To Manage Your Online Reputation
  2. 2. Now That Your Business is Online… The Whole World Is Listening
  3. 3. Two Possible Outcomes People could love you or your business and you share things online with others People could find fault with you or your business and share things online with others
  4. 4. Does that seem like a terrifying prospect?
  5. 5. It doesn’t have to!
  6. 6. New Skills You Have To Learn • Monitoring online conversations • Engaging customers and audiences • Promoting the right information • Managing both positive and negative customer feedback
  7. 7. When you can build a reputation that customers can trust, you have the potential to really grow your business faster!
  8. 8. Your Guide To Online Reputation Management
  9. 9. Claim Your Vanity URLs • Start by claiming your vanity URLs for your websites and social network sites • Vanity URLs are used for the sole purpose of expressing your site’s individuality • Instead of this: http://www.facebook.com/profile/view? id=84756289&local=enUStrk=tyah it should look like this http://www.facebook.com/seriouslysimplemarketing
  10. 10. Tune In • You have to start listening to what people are saying about you on the Internet • A simple Google search on your name or brand can get you started • Google Alerts are better! • Explore local search sites such as Yelp, Yahoo! Local, TripAdvisor, etc. for customer feedback
  11. 11. Manage Your Online Responses • Think about your response • Reply to as many reviews as you can • Always thank people who give you positive reviews • For negative reviews you have 2 options… • Remember “negative” review aren’t always a bad thing.
  12. 12. Your Seriously Simple Marketing Hack 1. Go to www.google.com/alerts 2. Type in your brand or product name 3. Set the details you need to create the alert for your brand
  13. 13. For More Information Visit: www.SeriouslySimpleMarketing.com

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