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How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads

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From Traffic & Conversion 2016 - How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads - Chris Mercer http://seriouslysimplemarketing.com

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How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads

  1. 1. How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads - Chris Mercer, SeriouslySimpleMarketing.com
  2. 2. Who is this “Mercer” guy?
  3. 3. Who is this “Mercer” guy? • Learned WordPress • Taught WordPress • Built WordPress Sites • And then…
  4. 4. Who is this “Mercer” guy? Optimization!
  5. 5. Who is this “Mercer” guy?
  6. 6. Who is this “Mercer” guy?
  7. 7. Connecting the dots…
  8. 8. And then this guy…
  9. 9. Let’s talk about you!
  10. 10. Beginner? Go for the basics… 1’s, 2’s & 3’s…
  11. 11. Have some experience? Get ideas… 4’s, 5’s, 6’s & 7’s…
  12. 12. Advanced user? Find verification… 8’s & 9’s…
  13. 13. Expert already? Catch up on your email.  and finally… the 10’s.
  14. 14. What to expect… What this is… (and what this isn’t.)
  15. 15. Google Tag Manager has a learning curve…
  16. 16. What is a “Tag Manager”?
  17. 17. Marketing Creates a Campaign
  18. 18. IT Gets a Request
  19. 19. And then…
  20. 20. Marketing waits…
  21. 21. Tag Managers give you control…
  22. 22. Lots of choices…
  23. 23. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, Successful marketers gather market insights & adapt quickly. #tcs2016 @mercertweets
  24. 24. Google Tag Manager gives Digital Marketer better control over their tracking so they can get better insights.
  25. 25. Let’s talk about how…
  26. 26. 1’s, 2’s & 3’s…
  27. 27. Two Main Parts…
  28. 28. “Tags” are how GTM asks... “What should I do?”
  29. 29. “Triggers” are how GTM asks... “When should I do that?”
  30. 30. How tags & triggers work together… (“What should I do?”) “Fire a Facebook tracking pixel…”
  31. 31. How tags & triggers work together… (“When should I do that?”) “…on every page.”
  32. 32. How tags & triggers work together… (“What should I do?”) “Report an ecommerce transaction to Google Analytics…”
  33. 33. How tags & triggers work together… (“When should I do that?”) “…whenever a purchase is made.”
  34. 34. Built in tags…
  35. 35. Built in tags…
  36. 36. Built in tags…
  37. 37. Built in tags…
  38. 38. Built in tags…
  39. 39. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers,#tcs2016 @mercertweets #gtmprotip: If you have the option, use built in tags.
  40. 40. No built in? No problem!
  41. 41. Not built in? No problem!
  42. 42. An Example…
  43. 43. Why use GTM for pixels & tracking? A Story of Trash Data
  44. 44. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers,#tcs2016 @mercertweets Get real insights when your have a “useful truth” from your data.
  45. 45. Traffic Attribution 4’s, 5’s, 6’s & 7’s…
  46. 46. Cross Domain Tracking
  47. 47. WITHOUT Google Tag Manager…
  48. 48. WITH Google Tag Manager
  49. 49. Cross Domain Tracking
  50. 50. WITH Google Tag Manager
  51. 51. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, Using GTM to track across domains helps Digital Marketer figure out which traffic sources are working. #tcs2016 @mercertweets
  52. 52. Automatically track every click An Assembly Line of Clicks!
  53. 53. Automatically track every click Why track clicks?
  54. 54. Automatically track every click Why track clicks?
  55. 55. Automatically track every click Useful Data
  56. 56. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, Using GTM to automatically track clicks helps Digital Marketer figure out which blog posts are producing. #tcs2016 @mercertweets
  57. 57. Want more useful tracking? Using Timers
  58. 58. Tricks with timers… Adjusted Bounce Rate
  59. 59. Tricks with timers… Quality Pixels
  60. 60. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, Using GTM timers helps Digital Marketer target & remarket more efficiently. (Spending less = Making more!) #tcs2016 @mercertweets
  61. 61. And then this guy…
  62. 62. Into the deep end… 8’s, 9’s, (and even 10’s)
  63. 63. This guy had a problem…
  64. 64. Supercharge Google Tag Manager The Data Layer
  65. 65. Supercharge Google Tag Manager The Data Layer
  66. 66. This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, Using GTM with the data layer to send ecommerce transactions helps Digital Marketer know which products are selling and… #tcs2016 @mercertweets
  67. 67. Supercharge Google Tag Manager Use the Data Layer to Tell Your Story (And grow into GTM)
  68. 68. Now what?
  69. 69. Now what? 1’s, 2’s & 3’s… Create an Account & Setup a Tracking Pixel
  70. 70. Now what? 4’s and above… Start Using Events, Timers & the Data Layer
  71. 71. Helpful?
  72. 72. ssm.tips/tcs2016
  73. 73. Want More? mercer@seriouslysimplemarketing.com
  74. 74. ssm.tips/tcs2016

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