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Digital Marketing This Week - July 26th 2014

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In this episode, we focus on sales funnels and the seven steps to creating the perfect sales funnel. We will also reveal the one thing the one thing every funnel must avoid and the one secret that all successful funnels share.

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Digital Marketing This Week - July 26th 2014

  1. 1. July 26th, 2014
  2. 2. Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer”  Who Am I?
  3. 3. This Week’s Focus Topic…
  4. 4. Have A Question? http://ssm.tips/question
  5. 5. 7 Steps To The Perfect Sales Funnel (And The ONE Thing Every Funnel Must Avoid)
  6. 6. Step 1: “Blueprint”
  7. 7. Step 2: “Welcome Mat” • Introduction • Relative Low-Barrier To Entry • Simple & Focused • Matches Traffic
  8. 8. Step 3: “Would You Like…” • Offers That: • Relate • Help • Make Sense • Production Tip: • Repurpose
  9. 9. Step 4: “Frequent Buyers” • Subscription • Exclusivity • Updates • Discounts • Production Tip: • Repurpose!
  10. 10. Step 5: “Pay Attention” • Retargeting • Pixels: • Facebook • Google • Display
  11. 11. Step 6: “Follow-Up” • Autoresponders = Good • CRM’s = Better • Infusionsoft • Ontraport • Aweber + AW Pro Tools
  12. 12. Avoid: “Complacency” • The Market Changes • Split Testing Keeps You Growing • Metrics Light The Way
  13. 13. The Secret That All Successful Sales Funnel Share…
  14. 14. They Take Work
  15. 15. Join DMTW Insiders: www.SeriouslySimpleMarketing.com
  16. 16. How To Ask A Question... http://ssm.tips/question
  17. 17. www.SeriouslySimpleMarketing.com
  18. 18. Insiders get expanded access to the Q&A portion of Digital Marketing This Week. Are You A DMTW Insider? Visit: www.SeriouslySimpleMarketing.com

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