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© 2013 IBM Corporation
IBM Market Development & Insights
IBM SERIOUS GAMING
IBM 2
The Expectation
Civilization for Sustainability
Fold-It for Process
Optimization & Complex
Problem Solving
World of ...
© 2013 IBM Corporation3 © Copyright IBM Corporation 2013
3
GAMIFICATION HAS BE
KIDNAPPED!
POINTS
LEADER
BOARDS
BADGES
Seri...
© 2013 IBM Corporation
IBM Market Development & Insights
© 2015 IBM Corporation
IBM CONFIDENTIAL
4
The Opportunity…
SWITCH...
IBM 5
SERIOUS GAME
PRIORITY AREAS
Strategy Experiences
Crowdsourced
Problem
Solving
Scenario Based
Planning Tools
Customer...
IBM
TURNING THE VIRTUAL
STOCK MARKET INTO A
REAL ONE…
Work Style
Work Attitude
Cognitive
Style
WHEN YOU CAN’T GAME THE GAM...
IBM
CYBER
STRATEGY
IBM
CYBER
STRATEGY
WAR GAMES: IBM’s Cyber Threat Experience
Engaging IBMers of all skills and jobs in an immersive cyber t...
IBM
CUSTOMER
ENGAGEMENT
USING LIVE DATA
IBM
IBM SERIOUS GAMES
Cloud Ecosystem & Bluemix
© 2013 IBM Corporation
IBM Market Development & Insights
11
BUILD
Use our web services to drive innovation and value
(Anal...
IBM
Backend development APIs, so you can focus
more on your unique frontend
© 2013 IBM Corporation
IBM Market Development & Insights
Learn how game studios in our
Ecosystem are using Bluemix to
buil...
© 2013 IBM Corporation
IBM Market Development & Insights
Flexible, scalable
tools/features for enhancing
the value of data...
© 2013 IBM Corporation
IBM Market Development & Insights
Monetizing Gameplay
Database Transactions
Game Demo Sites
MMORPG ...
© 2013 IBM Corporation
IBM Market Development & Insights
Social isn’t about advertising… its about
taking the temperature ...
© 2013 IBM Corporation
IBM Market Development & Insights
Mobile Skills Experiences
Integration with Live Data
Personalized...
© 2013 IBM Corporation
IBM Market Development & Insights
Games that respond based on REAL historical data and research, tr...
© 2013 IBM Corporation
IBM Market Development & Insights
Games that can capture a patient’s personal metrics and integrate...
© 2013 IBM Corporation
IBM Market Development & Insights
20 7/28/2015
And since you have done all this great cooking… Let ...
© 2013 IBM Corporation
IBM Market Development & Insights
21
COMING SOON!
FOR THE COMPLEX SERIOUS GAMES OF THE FUTURE
We ar...
© 2013 IBM Corporation
IBM Market Development & Insights
22
Porter Stowell
Twitter:
@porterstowell
dstowel@us.ibm.com
LET’...
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Porter Stowell - IBM Serious Gaming: Taking Advantage of the Serious Opportunity

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Presenter: Porter Stowell, Serious Games Lead, IBM

In 2010, we all read Gartner’s bold predictions for gamification. We heard of a billion dollar industry on the precipice of materializing, so the arms race began. In 2015, we can safely say that Gartner was a bit optimistic, but why? What happened? I continuously talk to people who are CONVINCED that enterprise games are bound to take off. So for the past 2 years, I set out to uncover what was really going on and are here to tell you what IBM is doing about it.

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Porter Stowell - IBM Serious Gaming: Taking Advantage of the Serious Opportunity

  1. 1. © 2013 IBM Corporation IBM Market Development & Insights IBM SERIOUS GAMING
  2. 2. IBM 2 The Expectation Civilization for Sustainability Fold-It for Process Optimization & Complex Problem Solving World of Warcraft for Talent Management Eve Online for Strategy League of Legends for Collaboration “By 2014, 80% of organizations will have gamified at least one area of their business” 2010
  3. 3. © 2013 IBM Corporation3 © Copyright IBM Corporation 2013 3 GAMIFICATION HAS BE KIDNAPPED! POINTS LEADER BOARDS BADGES Serious Games have to work twice as hard to distinguish itself… But the industry is ready to spot talent
  4. 4. © 2013 IBM Corporation IBM Market Development & Insights © 2015 IBM Corporation IBM CONFIDENTIAL 4 The Opportunity… SWITCHING FROM PLAN to PLAY
  5. 5. IBM 5 SERIOUS GAME PRIORITY AREAS Strategy Experiences Crowdsourced Problem Solving Scenario Based Planning Tools Customer Engagement Employee Engagement Adversarial Strategy Resiliency Gamified Talent Management Gamified Cultural Transformation Gamified Ideation & Entrepreneurship Games for Learning, Messaging, & Training Gamified Wearable Tech Strategy Gamified Customer Loyalty & Engagement Customer Data Acquisition & Profiling Experiences
  6. 6. IBM TURNING THE VIRTUAL STOCK MARKET INTO A REAL ONE… Work Style Work Attitude Cognitive Style WHEN YOU CAN’T GAME THE GAME… https://gravitalent.com/interconnect/
  7. 7. IBM CYBER STRATEGY
  8. 8. IBM CYBER STRATEGY WAR GAMES: IBM’s Cyber Threat Experience Engaging IBMers of all skills and jobs in an immersive cyber threat experience  Over 6000 players  Played by 23 different job categories across 55 geos  Built awareness on cyber threats, vernacular, risks, and strategize  84% of players deemed gameplay brought value to their business team  Gameplay is centered around the 5 most common cyber threats as seen by IBM cyber experts  Gameplay is customizable to industry and client specifications, processes, and infrastructure  Capture the Flag-style gameplay
  9. 9. IBM CUSTOMER ENGAGEMENT USING LIVE DATA
  10. 10. IBM IBM SERIOUS GAMES Cloud Ecosystem & Bluemix
  11. 11. © 2013 IBM Corporation IBM Market Development & Insights 11 BUILD Use our web services to drive innovation and value (Analytics, Watson AI, DevOps, etc) to support advanced functionality and backend development SELL Leverage our Cloud Marketplace to distribute web services and games to our global developer and client network OUR BUSINESS MODEL
  12. 12. IBM Backend development APIs, so you can focus more on your unique frontend
  13. 13. © 2013 IBM Corporation IBM Market Development & Insights Learn how game studios in our Ecosystem are using Bluemix to build the world’s most advanced serious games We break down the web services needed to develop a variety of experiences that IBM’s Fortune 500 clients are requesting NOW See what is possible with Bluemix and start cooking! THE ENTERPRISE GAMING COOKBOOK
  14. 14. © 2013 IBM Corporation IBM Market Development & Insights Flexible, scalable tools/features for enhancing the value of data collected from cloud-based games transforming the future of decision making CORE INGREDIENTS Monetization/ Gameplay Analytics Predictive Analytics User Behavior Analytics Embeddable Reporting Device Usage Analytics Advanced Mobile Access Custom MMO/player evolution pathways Big Insights for Hadoop Globalize on the Fly Machine Translation Mine gamer language Speech to Text & Text to Speech Integrate with systems behind firewalls Cloud Integration Game state NoSQL database Cloudant Connected Devices Internet of Things Transforms raw data into relevant info DataWorks Managing access across devices Secure Gateway Near time player progressions DashDB
  15. 15. © 2013 IBM Corporation IBM Market Development & Insights Monetizing Gameplay Database Transactions Game Demo Sites MMORPG Optimization Social Sentiment Tracking ENTERPRISE GAMING SIMPLE RECIPES Quickly Discover the Power of Bluemix with easy to implement APIs that deliver quick wins
  16. 16. © 2013 IBM Corporation IBM Market Development & Insights Social isn’t about advertising… its about taking the temperature of your brand and managing it… SOCIAL SENTIMENT Insights on Twitter Social Mining: Provides sentiment for multiple languages, based on deep natural language processing algorithm. Real-time processing of Twitter data streams is fully supported; configurable through a rich set of query parameters and keywords Message Resonance Customization for Target Personality: Analyzes draft content and scores how well it is likely to be received by a specific target audience. This analysis is based on content that's been written by the target audience itself such as fans of a specific sports team or new parents. Geospatial Location-Based: Inject live geospatial data into the gameplay environment. Define geographic regions and control monitoring of regions using the geospatial application programming interface.
  17. 17. © 2013 IBM Corporation IBM Market Development & Insights Mobile Skills Experiences Integration with Live Data Personalized Learning Pathways Powered by Watson Defense & Intel War Games Finance Advanced Games for Health Strategic Planning & Resource Management ENTERPRISE GAMING GOURMET RECIPES Take your game to forefront of innovation with IBM’s Bluemix and our recipes for the industries most progressive Enterprise Game solutions
  18. 18. © 2013 IBM Corporation IBM Market Development & Insights Games that respond based on REAL historical data and research, transforming your gameplay into an advanced strategic planning tool Watson Q&A Watson AI: Interprets & answers questions directly based on primary data sources that have been selected and gathered into a corpus. Service returns responses with confidence levels and links to supporting evidence. Cloudant Data Management: Cloudant NoSQL DB provides access to a fully managed NoSQL JSON data layer that's always on. This service is compatible with CouchDB, and accessible through a simple to use HTTP interface for mobile and web applications DataWorks Accessing Remote DataFeeds: DataWorks™ data refinery transforms raw data into relevant information. DataWorks leverages a highl performance and scalable engine to discover, profile, enrich, mask and deliver data to applications. GAMES POWERED BY WATSON Trade-Off Analytics Watson AI: Tradeoff Analytics helps people make better choices while taking into account multiple, often conflicting, goals that matter when making that choice. The service can be used to help make complex decisions like what mortgage to take,. Cloud Integration Firewalls: Bluemix Cloud Integration enables users to integrate cloud services with enterprise systems of record. Bluemix Cloud Integration exposes the backend systems of record as ReST APIs to be used by applications
  19. 19. © 2013 IBM Corporation IBM Market Development & Insights Games that can capture a patient’s personal metrics and integrates them into their EMR to provide health practitioners with ongoing streams of real time patient data Internet of Things Connected Devices: This lets your apps communicate with and consume data collected by your connected devices, sensors, and gateways. Apps can then use our real-time & REST APIs to communicate with your devices. Cloudant Game State: Cloudant NoSQL DB provides access to a fully managed NoSQL JSON data layer that's always on. This service is compatible with CouchDB, and accessible through a simple to use HTTP interface for mobile and web applications Big Insights for Hadoop Personalization: Mine data for completed quests/learning to optimize gameplay & to understand player behaviors in order to create custom evolutionary journeys. Examines what a player’s gameplay choices and preferences to understand their personality and behaviors. ADVANCED GAMES FOR HEALTH Dash DB Player Progressions: Mines near-time data to make determinations on when to introduce events (quests, promotions, item counts). Also can be used to monitor player behaviors and target “griefer” or , disenfranchised employees. Cloud Integration Firewalls: Bluemix Cloud Integration enables users to integrate cloud services with enterprise systems of record. Bluemix Cloud Integration exposes the backend systems of record as ReST APIs to be used by applications
  20. 20. © 2013 IBM Corporation IBM Market Development & Insights 20 7/28/2015 And since you have done all this great cooking… Let us introduce you to: THE RESTAURANT Due to our exclusive partnership, all enterprise customers of Apple will download their enterprise apps from IBM’s Cloud Marketplace. Explore what this distribution channel can do for your enterprise sales
  21. 21. © 2013 IBM Corporation IBM Market Development & Insights 21 COMING SOON! FOR THE COMPLEX SERIOUS GAMES OF THE FUTURE We are enabling developers to easily leverage the best of both the art and science world by combining Unity3D with IBM’s Bluemix The Science of BluemixThe ART of Unity 3D
  22. 22. © 2013 IBM Corporation IBM Market Development & Insights 22 Porter Stowell Twitter: @porterstowell dstowel@us.ibm.com LET’S GET COOKING! Come join our Enterprise Gaming Ecosystem! Register for Bluemix here: https://ibm.biz/BdEk95

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