Presenter: Porter Stowell, Serious Games Lead, IBM
In 2010, we all read Gartner’s bold predictions for gamification. We heard of a billion dollar industry on the precipice of materializing, so the arms race began. In 2015, we can safely say that Gartner was a bit optimistic, but why? What happened? I continuously talk to people who are CONVINCED that enterprise games are bound to take off. So for the past 2 years, I set out to uncover what was really going on and are here to tell you what IBM is doing about it.