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ig h                        h ,H                    ec                   T s               w G             Lo AR          ...
What is an ARG?       An interactive narrative that uses         the real world as a platform.                       Or   ...
is e    r c  xeE
Model Conference BehaviorObjectives                                                Objectives?             Let’s pick an a...
Tokens and missions in the gameIncentives                                               Incentives?              Let’s cre...
Gives value to incentivesNarrative                                        Narrative?            Let’s create a narrative
Marketing sells the storyMarketing                                            Marketing?            How shall we market ou...
Parameters        What tools do we have?                                                 Limitations?             What are...
Construction   Operation Ethics Infiltration                                               Game Play                    Le...
Define SuccessMeasurement
ActionAfter
Thank you!                                        Questions?                     Ryan Segrist                ryan.segrist@...
Useful Links:www.seriousplayconference.comwww.seriousgamesdirectory.comwww.seriousgamesassociation.comContact:sbohle@serio...
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“No Budget, Low Tech, High Impact Alternate Reality Games” by Patrick Shepherd - Serious Play Conference 2012

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Patrick Shepherd speaks about “No Budget, Low Tech, High Impact Alternate Reality Games” at the Serious Play Conference 2012
ABSTRACT:
How can you create an Alternate Reality Game (ARG) that generates enthusiasm and engagement on a very small budget, using technologies readily available to anyone? In this session, you will see an ARG called Operation Ethics Infiltration used at the 18th National Government Ethics Conference. The main purpose of the game was to encourage engaged conference behavior by rewarding conference attendees for participating in sessions, asking questions, immediately applying knowledge learned, and networking with fellow attendees.

In this case-study session you will get a transferrable model for an ARG that you can use in your organizations to create high-impact engagement and enthusiasm using readily available technologies on a tiny budget. You will walk through the game design process, game play considerations, technological options, marketing, how to manage audience limitations, and the lessons learned.

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“No Budget, Low Tech, High Impact Alternate Reality Games” by Patrick Shepherd - Serious Play Conference 2012

  1. 1. ig h h ,H ec T s w G Lo AR t , ct ge pa e rd d u Im ph o B S heN ri ck nd i st Pat a gr Se y an R
  2. 2. What is an ARG? An interactive narrative that uses the real world as a platform. Or A story you can live within.
  3. 3. is e r c xeE
  4. 4. Model Conference BehaviorObjectives Objectives? Let’s pick an audience and objective
  5. 5. Tokens and missions in the gameIncentives Incentives? Let’s create some incentives
  6. 6. Gives value to incentivesNarrative Narrative? Let’s create a narrative
  7. 7. Marketing sells the storyMarketing Marketing? How shall we market our story
  8. 8. Parameters What tools do we have? Limitations? What are the limits for our audience?
  9. 9. Construction Operation Ethics Infiltration Game Play Let’s make a game!!! :D
  10. 10. Define SuccessMeasurement
  11. 11. ActionAfter
  12. 12. Thank you! Questions? Ryan Segrist ryan.segrist@oge.gov Patrick Shepherd Patrick.shepherd@oge.gov
  13. 13. Useful Links:www.seriousplayconference.comwww.seriousgamesdirectory.comwww.seriousgamesassociation.comContact:sbohle@seriousgamesassociation.com

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