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Innovation is a Serious Game

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Presenter: Hélène Michel, Professor, Grenoble Ecole de Management

Working in a business school and cooperating with major technological research organizations (such as CEA: French Alternative Energies and Atomic Energy Commission), Helene will share her experience on developing a global innovation strategy with games. She will present five steps:
– Developing a brand of board and virtual games to support people contributing to the innovation process by imagining new products and services.
– Designing a process to empower people (students, researchers or experts) creating their own games dedicated to their own innovation situation.
– Creating a “Serious Games Room” where people can prototype and test their game on site.
– Designing a “PopUp” Serious Games’ Room to support off-site innovation processes. For example to spend a week in an incubator, a company, a co-working space.
– Defining a “Serious Game Master Certificate” with a “train the trainers” program for people willing to support innovation process with games.

Published in: Business
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Innovation is a Serious Game

  1. 1. Innovation is a Serious Game Hélène MICHEL helene.michel@grenoble-em.com @helenemichel3
  2. 2. How a virtual cow changed my life Hélène MICHEL - Serious Games - 2015
  3. 3. Hélène MICHEL - Serious Games - 2015
  4. 4. Serious Games Strategies in Higher Ed Hélène MICHEL - Serious Games - 2015
  5. 5. Evaluating the performance of a training process Kirkpatrick & Kirkpatrick (2006); Philips (2002) Reaction Results ROI Doing Learning Knowing – Doing Gap
  6. 6. Serious games allow us to…
  7. 7. Be responsible B
  8. 8. Understand complexity
  9. 9. Be involved
  10. 10. Train
  11. 11. Recruit
  12. 12. Given this context, what is the b-schools’ game plan ?
  13. 13. Level 1: Recycling
  14. 14. #Ex1 : Create Business Ideas using a Rubik’s Cube Hélène MICHEL - Serious Games - 2015
  15. 15. #Ex2 : L’Oreal game to train hairdressers
  16. 16. Estimated performance of the «Recycling » strategy Doing Reaction Results ROI Learning
  17. 17. Great! But… « I didn’t expect to become an hairdresser… »
  18. 18. Level 2: Ready-to-wear
  19. 19. Daesign – Chambery Business School
  20. 20. Doing Reaction Results ROI Learning Estimated performance of the « Ready-to-wear » strategy
  21. 21. « What am I paid for? Providing license codes? »
  22. 22. Level 3: Home-made
  23. 23. A new form of intellectual contribution ? ?
  24. 24. Doing Reaction Results ROI Learning Estimated performance of the « Home-made » strategy
  25. 25. « It was stimulating and fun. But I am not going to do this again! It’s not my job! »
  26. 26. Level 4: Haute-Couture
  27. 27. How do you get funding for this? Developing a « funded » project Waiting for donations from generous alumni Harassing the Board for an investment
  28. 28. The forgotten « WP5 » Work Package 5: Valorization Examples of tasks: T1: Organizing a conference T2: Creating new training programs T3: Developing a serious game
  29. 29. Hélène MICHEL - Serious Games - 2015
  30. 30. Smartifacts Hélène MICHEL - Serious Games - 2015
  31. 31. Doing Reaction Results ROI Learning Estimated performance of the « Haute-Couture » strategy
  32. 32. « Are we becoming editors? Who is going to answer to the hotline? Who will send the licence codes? »
  33. 33. Level 5: Co-design & co-branding
  34. 34. B-schools: from customers to partners B-schools 1. Content 2. Visibility on the higher education market 3. Academic legitimacy SG Editors 1. Game Design 2. Innovative pedagogy 3. Distribution capabilities
  35. 35. Doing Reaction Results ROI Learning Estimated performance of the « Co-branding » strategy
  36. 36. The « serious » cycle Recycling Ready-to-wear Home-made Haute-couture Co-branding
  37. 37. Select your strategy Is the topic of SG in your b-school’s strategy ? YesNo Is there a market ? No Yes External Internal onlyCo-branding with an editor Haute-couture Find another topic Do you have the financial resources ? Home-made No Yes
  38. 38. « What if the Innovation was out there? »
  39. 39. Eiben, Christopher; Siegel, Justin; Bale, Jacob; Cooper, Seth; Khatib, Firas; Shen, Betty; Players, Foldit; Stoddard, Barry; Popovic, Zoran; Baker, David (2012). « Increased Diels- Alderase activity through backbone remodeling guided by Foldit players ». Nature Biotechnology 30 (2): 190–192. Retrieved February 22, 2012.
  40. 40. Doing Reaction Results ROI Learning Estimated performance of the « Learning » Process Innovation
  41. 41. How to develop an Innovation Strategy with Games?
  42. 42. Co-design & Crowdfunding with Students and Companies Hélène MICHEL - Serious Games - 2015 #1 Developing our Serious Games Portfolio
  43. 43. Hélène MICHEL - Serious Games - 2015 #2 Deploying Games in Innovation Spots
  44. 44. #3 Presenting games as a differenciation tool in innovation Hélène MICHEL - Serious Games - 2015
  45. 45. #5 Developping a Method to design Games for Innovation
  46. 46. #6 Creating a Playground Hélène MICHEL - Serious Games - 2015
  47. 47. #7 Offering a mobile experience Hélène MICHEL - Serious Games - 2015
  48. 48. #8 Training Game Masters Hélène MICHEL - Serious Games - 2015

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