Erin Hoffman-John, CEO & Chief Creative Officer, Sense of Wonder
This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School.
Rigorously effective games — games that stand up to robust pre- and post-testing of their efficacy on specific measurable outcomes, whether learning or otherwise — have yet to find meaningful commercial success. Why is that? We now know that it is possible to design games to be effective — but our existing markets do not reward companies that do so. This session breaks down the challenges surrounding the development of measurable-outcome games and postulates what would need to change in our social and economic systems to facilitate their development. Based on the three year research project called GlassLab, the session also reflects on the results of that project, its design insights, its social impact, and its predictions for the future.