It’s becoming increasingly clear that it’s not so easy to convince others of a different viewpoint or to generate empathy for a cause. Within our social media bubbles, beliefs are constantly reinforced and entrenched. So how can social impact games break down these barriers? How can they go beyond preaching to the choir? This session will look at techniques used in games and other media to further impact and persuade without preaching or browbeating. In addition, attendees will gain an understanding of how games can cause introspection and growth through moral dilemmas.
Yale graduate student Gina Roussos, Social Psychology PhD program. Not enough agency – Katherine Isbister’s book, How Games Move Us – medium of games consisting of “interesting choices” generate emotion
Gauging Your Distraction NYT – logical mind
Social psychologist what resonates with Red American and speak in their language. Marketers – Identify a target audience, find what resonates
VR, game technology is not inherently empathetic. VR games – is the gamer audience and first adopters of VR games the audience you want to reach?
Connect on an emotional level voyeurism, slum tourism. How games generate emotion…
Emotional connection with non-playing characters. – sympathy, we can also feel guilt and responsibility, story is your emotion engine?
Games can have emotional connections to inanimate objects. Allows players to think thru their own decisions because it impacts their gameplay