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21st Century
Tortoise
28 July 2016
Slow & Steady Indie Survival
Who we are not.
• Academics
• Educators
Who are we?
• Long-time Game Makers
• People passionate about expanding the pool
of gamers & saving the planet
• Lifelong students
• Hat wearers
• Stubborn people
Why the tortoise?
• Tortoise is a symbol of longevity, peace,
patience, determination
• CGF Mission – Enable people to
explore the world (and hopefully be
inspired to protect it) from home
• Environmental factors can impact survival
• Tortoise vs. turtle?
Slow & Steady
• Preserve resources
• Volunteers
• Pay for necessities (e.g. software, legal)
• Disciplined development practices
• Incremental releases
Mutually Beneficial Relationships
• Ocean education, e.g. Mission Blue & Dr.
Sylvia Earle, Oceanic Society
• Software industry, e.g. Intel, IGDA
• Dive industry, e.g. DEMA, scuba gear makers
• Small Business Helpers, e.g. Accelerators,
Mentors, Adult Education, Conferences
• Underserved audiences
Our Strategic Partners
Dr. Sylvia Earle, Mission Blue
» National Geographic Explorer-in-Residence
» Time Magazine Hero for the Planet
» Inspiration for Google Ocean (TED ‘09 Winner)
Target Audiences…
Nature Fans
Travelers
Parents &
Educators
Aquarium &
Zoo Visitors
Divers
Sustenance & Shelter
• Side contracts
• Minimal debt
• Cascade Game Foundry is a registered Social
Purpose Corporation (aka B Corp)
- Environmental education & STEM skills
• Virtual office
Walk the Talk
• A percentage of each Infinite Scuba
purchase goes to ocean environmental non-
profits
• First divers in the game are women
• Game is free to teachers and schools
• Gift cards are eco-friendly (e.g. Monadnock)
Evolution
• Grass-roots marketing (e.g. social media,
environmental events, game industry
events, school outreach, PR)
• VR!
• Expansion with more dive sites and with
above-water exploration, e.g. National Parks
Questions?
Thank You!
Questions later?
Kathie Flood
kathief@cascadegamefoundry.com
Russ Glaeser
russ@cascadegamefoundry.com
Oldest Tortoise?
The oldest tortoise ever verified (Madagascar
radiated tortoise) was Tu'i Malila, who was
given as a baby to the royal family of Tonga in
1777 by the British explorer Captain James
Cook. Tu'i Malila remained in the care of the
Tongan royal family until its death by natural
causes on May 19, 1965, at the age of 188.

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Kathie Flood & Russ Glaeser - 21st-Century Tortoise: Slow & Steady Indie Survival

  • 1. 21st Century Tortoise 28 July 2016 Slow & Steady Indie Survival
  • 2. Who we are not. • Academics • Educators
  • 3.
  • 4.
  • 5. Who are we? • Long-time Game Makers • People passionate about expanding the pool of gamers & saving the planet • Lifelong students • Hat wearers • Stubborn people
  • 6. Why the tortoise? • Tortoise is a symbol of longevity, peace, patience, determination • CGF Mission – Enable people to explore the world (and hopefully be inspired to protect it) from home • Environmental factors can impact survival • Tortoise vs. turtle?
  • 7. Slow & Steady • Preserve resources • Volunteers • Pay for necessities (e.g. software, legal) • Disciplined development practices • Incremental releases
  • 8. Mutually Beneficial Relationships • Ocean education, e.g. Mission Blue & Dr. Sylvia Earle, Oceanic Society • Software industry, e.g. Intel, IGDA • Dive industry, e.g. DEMA, scuba gear makers • Small Business Helpers, e.g. Accelerators, Mentors, Adult Education, Conferences • Underserved audiences
  • 9. Our Strategic Partners Dr. Sylvia Earle, Mission Blue » National Geographic Explorer-in-Residence » Time Magazine Hero for the Planet » Inspiration for Google Ocean (TED ‘09 Winner)
  • 10. Target Audiences… Nature Fans Travelers Parents & Educators Aquarium & Zoo Visitors Divers
  • 11. Sustenance & Shelter • Side contracts • Minimal debt • Cascade Game Foundry is a registered Social Purpose Corporation (aka B Corp) - Environmental education & STEM skills • Virtual office
  • 12. Walk the Talk • A percentage of each Infinite Scuba purchase goes to ocean environmental non- profits • First divers in the game are women • Game is free to teachers and schools • Gift cards are eco-friendly (e.g. Monadnock)
  • 13. Evolution • Grass-roots marketing (e.g. social media, environmental events, game industry events, school outreach, PR) • VR! • Expansion with more dive sites and with above-water exploration, e.g. National Parks
  • 15. Thank You! Questions later? Kathie Flood kathief@cascadegamefoundry.com Russ Glaeser russ@cascadegamefoundry.com
  • 16. Oldest Tortoise? The oldest tortoise ever verified (Madagascar radiated tortoise) was Tu'i Malila, who was given as a baby to the royal family of Tonga in 1777 by the British explorer Captain James Cook. Tu'i Malila remained in the care of the Tongan royal family until its death by natural causes on May 19, 1965, at the age of 188.