Native Advertising

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Native Advertising by Serhan Eroglu

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Native Advertising

  1. 1. Native Advertising SERHAN EROGLU
  2. 2. Agenda  Native Advertising  Why Native Ads?  Forms of Native Ads  Tourist Ad  Resident Ad  Citizen Ad  Real Native Ad  Where are Native Ads?
  3. 3. Native Adversiting  A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. (sharethrough.com)
  4. 4. Why Native Ads?
  5. 5. Why Native Ads?
  6. 6. Why Native Ads?
  7. 7. Forms of Native Ads
  8. 8. The Tourist Ad  Video, imagery, and text used together  Big Banners!  Useful content  Polls can be added
  9. 9. The Resident Ad  Integration with the website content begins  Mostly placed buttom of the articles  Outbrain and CNN.com incorporation is a great example
  10. 10. The Citizen Ad  Embed adds in the flow of the content  Look likes part of the website content  Becomes the part of the real content
  11. 11. The Real Native Ad  Identified as sponsored  Look likes part of the content (similar to citizen ad)  Can be commented, liked and shared
  12. 12. Where are Native Ads?  Promoted feeds, posts, stories (Facebook, Twitter, etc.)  Search engines (Google, Yahoo, etc.)  Content Recommendation widgets (Outbrain, Taboola, etc.)  Promoted listings (Foursquare, Amazon, etc.)  Promoted playlists, videos, images (Spotify, Youtube, Pinterest, etc.)  and spreading...
  13. 13. Thank you...

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