Using Digital Media to promote travel destinations.
Statistics, Trends, Challenges, and Best Practices.
Digital Media plays an enormous role in many industries. However, there are a few areas where it is as important as in travel industry. From the moment of inspiration to making a reservation, today's travelers navigate a complex journey much of which lies solely or partly in the digital world.
Today's travelers are digital savvy utilizing all channels for conducting research and finding the best deals. Therefore it is absolutely necessary to be able to stay with them through the whole process guiding and providing directions on each leg of their journey.