Autodesk University Wrapup

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Autodesk University Wrapup; some key figures

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Autodesk University Wrapup

  1. 1. Autodesk University 2009 Wrap Up Report December 2009 © 2008 Autodesk
  2. 2. Success by the Numbers 9 Press Releases with more than 7600 online views of the releases 10 media-specific events 61 media from 13 countries, 50% of whom attended AU 2008 as well 45+ 1:1 media briefings 191 news articles and blog posts 10,000+ Tweets and ever growing 5,800 event attendees 19,000+ virtual attendees © 2008 Autodesk
  3. 3. Special Features Media Reception 130 media, customers, partners and Autodesk spokespeople “Into Tomorrow with Dave Graveline” 20 interviews, 3 hour show dedicated to Autodesk 3 million listeners Media Tours and Events 10 media- specific events to ensure media receive in- depth information on industry, products and key initiatives B-Roll Footage Captured raw footage of AU, customers, products, and speakers that can be used by the global PR team at any time © 2008 Autodesk
  4. 4. Increased Social Media Activity Collaboration between the PR and AU Event teams to drive buzz through social media outlets resulted in record results: •14,400+ Twitter posts • 3700+ Facebook fans for AU page • 25,400+ views of videos on AU YouTube channel © 2008 Autodesk
  5. 5. Media Survey Results © 2008 Autodesk Note: 42% of media responded to the survey
  6. 6. Media Survey Analysis Overall media were very happy with the event in terms of content, news and organization with an average satisfaction rating of 86.87% for all media-specific events We have an opportunity to improve upon the format of some of the events (such as 1:1 interviews), but the content in these interviews and special events such as the Labs overview, the MFG tour and AEC breakfast was very well received We also have an opportunity to create more structured interactions for media with key customers, especially for media from different countries Media had strong feelings about the content of the industry keynotes, indicating that the Manufacturing keynote was the best in terms of content and execution Lots of positive comments about the PR team, both internal and agency Note: Full data from the media survey can be found on the PR team SharePoint team site © 2008 Autodesk
  7. 7. Media Coverage Results 203 articles and blog posts as of 12/18/09 Expecting at least a dozen more articles into the Spring 173 articles (including blogs) from AU China Multiple mentions of AU Virtual and the free pass offer Manufacturing keynote was a media favorite Inventor Fusion and Avatar were the two highlights for most media and bloggers © 2008 Autodesk
  8. 8. Positive Experience for Media “Absolutely brilliant. Obviously the hotel was amazing, but that aside, the organisation of the event was excellent, with staff available to answer any questions we had (and I had a lot!). The structure was great, with the Keynotes spaced evenly across the days; each class I attended was informative and very well presented.” “My personal highlight, above all else, was the Manufacturing Keynote. Both 'Buzz' Kross and Peter Diamandis were truly inspirational, the latter especially so. I am in the process of securing an interview with him, and as part of our coverage would like to run a lead interview in the mag with Mr Kross.” “A highlight for me was the screening of 20 minutes of Avatar! But in terms of Autodesk stuff, I suppose the technology talk by Brian Matthews, which was very interesting and thought provoking. I also enjoyed the session on using Mudbox and Maya by Marcel de Jong.” © 2008 Autodesk
  9. 9. Press Release and Media Alerts December 11, 2009 Autodesk University 2009 Reaches More Than 25,000 Customers Worldwide December 04, 2009 Design Showmanship Wows the Crowd at Cut&Paste Design Slam at Autodesk University 2009 December 03, 2009 SHP Leading Design Earns Autodesk BIM Experience Award December 03, 2009 Autodesk Tools Help Destroy the Universe in Roland Emmerich’s Movie “2012” December 02, 2009 Manufacturers Mingle with BattleBots, First 3D-Printed Jet Engine and Commercial Spaceflight Pioneer at Autodesk University 2009 December 02, 2009 Autodesk Launches Expanded Marketing Channel for Building Product Manufacturers December 02, 2009 Manufacturers Mingle with BattleBots, First 3D-Printed Jet Engine and Commercial Spaceflight Pioneer at Autodesk University 2009 December 01, 2009 Inventor Publisher Technology Preview Debuts on Autodesk Labs December 01, 2009 Autodesk Education Community Hits Major Milestone With One Million Members December 01, 2009 © 2008 Autodesk el dorado inc. Uses Autodesk Software To Design Sustainable Kansas City Police Facilities
  10. 10. Feedback and Recommendations for 2010 Feedback Solution PR staffing was adequate increase “centralized” roles (press room, Graveline staffing, media check-in, etc.) Communication with media and scheduling 1:1 briefings Centralized process for reaching out to media, creating created a lot of churn media schedules and scheduling 1:1 briefings Good information in the PR updates, but it was a LOT of Better utilize SharePoint for updates and team info and difficult to find specific info communication Bloggers are increasingly important, and made up a bulk Include bloggers in media events of the media coverage Schedule was very tight overall Expand Press Room and 1:1 briefing room availability to Monday and Thursday A few media were MIA or “lost” Require media to check in at the Press Room Other Suggestions Hold media reception at the beginning of the week Include other CXO staff in the Q&A session Communicate overall event schedule with media ahead of time Food in press room at all times Make radio show video available in other parts of the venue throughout the week Look into doing our own radio show and not have Graveline © 2008 Autodesk
  11. 11. Appendix The following slides provide complete data from the media survey © 2008 Autodesk
  12. 12. Please rate your satisfaction with the following events: Extremely Somewhat Somewhat Extremely Did not Rating Response Answer Options Indifferent Satisfied Satisfied Dissatisfied Dissatisfied attend Average Count Q&A with Carl Bass 19 6 0 0 0 1 1.24 26 Mainstage 14 9 2 1 0 0 1.62 26 1:1 Interviews 14 4 1 1 0 5 1.45 25 Media Reception 14 3 1 1 2 5 1.76 26 MFG Keynote 10 3 1 0 0 11 1.36 25 General Design & M&E Keynote 9 4 0 1 0 10 1.50 24 AEC Breakfast 9 3 1 1 0 11 1.57 25 Sustainability Tour 8 1 2 0 0 12 1.45 23 Design Gallery Tour 7 5 1 0 0 12 1.54 25 Blogger Social 7 4 2 0 0 13 1.62 26 Labs Overview Session 7 4 0 0 0 13 1.36 24 Classes or Labs 7 3 0 1 0 13 1.55 24 Design Computation Symposium 7 1 1 0 0 16 1.33 25 Virtual Cinema and Architecture 7 0 3 1 0 12 1.82 23 Session Manufacturing Lounge Tour 5 6 1 0 0 11 1.67 23 Content Network Lunch 5 4 2 0 0 14 1.73 25 AEC Keynote 4 6 1 4 1 10 2.50 26 Education Keynote 3 1 3 0 0 17 2.00 24 Utility Symposium 2 1 0 0 0 22 1.33 25 BattleBots Screening 1 2 1 1 0 19 2.40 24 Government Keynote 1 2 1 0 0 20 2.00 24 © 2008 Autodesk
  13. 13. Please rate your satisfaction with the following amenities and accommodations: Extremely Somewhat Somewhat Extremely Rating Response Answer Options Indifferent Satisfied Satisfied Dissatisfied Dissatisfied Average Count Hotel Rooms 24 2 0 0 0 1.08 26 Meals 16 8 1 1 0 1.50 26 Press Room 15 3 4 3 1 1.92 26 Other (please specify) 4 © 2008 Autodesk
  14. 14. What were you hoping to see/hear at Autodesk University? [select all that apply] Response Answer Options Response Count Percent Updates on products and product demonstrations 84.6% 22 Autodesk’s perspective on design and vertical industry trends 84.6% 22 Insight on product development and design 76.9% 20 Customer examples and presentations 46.2% 12 Insight/perspectives from Autodesk executives regarding general industry/tech trends – not 76.9% 20 product specific © 2008 Autodesk
  15. 15. Please rate your experience with Autodesk customers: Strongly Somewhat Somewhat Strongly Rating Response Answer Options Indifferent Agree Agree Disagree Disagree Average Count I had sufficient access to Autodesk customers 11 8 2 3 0 1.88 24 There was enough variety of customers 15 6 2 1 0 1.54 24 spanning different industries Customer presentations in keynote sessions 8 9 5 2 1 2.16 25 gave me a true end-user perspective I would like more structured interactions with 9 9 5 0 1 1.96 24 customers (roundtables, 1:1 interviews, etc.) © 2008 Autodesk
  16. 16. Additional Comments from Survey Perfect event from my perspective. Well organised both in advance and at the event. Couldn't have been happier. It was nice to have the agenda. Would have been nice to see different options laid out for sessions, keynotes, etc. - pretty much did that myself though. Thanks for a great experience. Looking forward to more. Keynotes need to have more depth and substance, and build up on what was presented in previous years. I do think that Au-09 was a great experience for Autodesk products users © 2008 Autodesk
  17. 17. © 2008 Autodesk

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