The anatomy of ia

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The anatomy of ia

  1. 1. The anatomy ofan informationarchitecture( I.A.)<br />Seraphim LiQianying<br /> 3202834<br />
  2. 2. Intro…<br />Look into IA from a conceptual perspective<br />The importance and difficulty to make IA visualize<br />Components of IA<br />Examples<br />
  3. 3. What is i.a.?<br />Information Architecture (IA) is the cohesive structure that brings all of a website’s pieces together in a uniform manner. <br />After the strategic plan, IA is the single most important element driving website success.<br />http://www.nngroup.com/events/tutorials/ia.html<br />
  4. 4. Make I.A. to be recognized… - why is it important?<br />It is a new field!<br />“I don’t believe if I can’t see it!”<br />The field is abstract!<br />“I won’t get it if I can’t see it!”<br />It is unfair!<br />“You won’t reward me if you can’t it!”<br />
  5. 5. Make I.A. to be recognized… - why is it difficult?<br />It is not easy to be understand!<br />Not everyone knows it is important!<br />Sometimes what you see doesn’t mean everything!<br />“You can’t help but notice the site’s colors.” (Morville & Rosenfeld, 2006)<br />Something must be hidden behind!<br />“You’d learn something about its suporting technology…” (Morville & Rosenfeld, 2006)<br />
  6. 6. example<br />
  7. 7.
  8. 8. Organization systems<br />How we categorize information<br />Navigation systems<br />How we browse or move through information<br />Search systems<br />How we search information<br />Labeling systems<br />How we represent information<br />(Morville & Rosenfeld, 2006)<br />Components of IA<br />
  9. 9. How to look?<br />Labeling systems<br />Search system<br />Organization systems<br />Navigation system<br />
  10. 10. Organization systems<br />How we categorize information<br />Navigation systems<br />How we browse or move through information<br />Search systems<br />How we search information<br />Labeling systems<br />How we represent information<br />(Morville & Rosenfeld, 2006)<br />Components of IA<br />
  11. 11. Better categorizing I.A. COMPONENTS<br />Browsing Aids<br />Search Aids<br />Content and tasks<br />“Invisible” components<br />
  12. 12. BROWSING AIDS<br />Organization systems<br />Site-wide navigation systems<br />Local navigation systems<br />Sitemaps/ Table of contents<br />Site indices<br />Site guides<br />Site wizards<br />Contexual navigation systems<br />(Morville & Rosenfeld, 2006)<br />
  13. 13. search AIDS <br />Search interface<br />Query language<br />Query builders<br />Retrieval algorithms <br />Search zones<br />Search results<br />(Morville & Rosenfeld, 2006)<br />
  14. 14. Content and tasks<br />Headings<br />Embedded links<br />Embedded metadata<br />Chunks<br />Lists<br />Sequential aids<br />Identifiers<br />(Morville & Rosenfeld, 2006)<br />
  15. 15. “invisible” components<br />Controlled vocabularies and thesauri<br />Retrieval algorithms<br />Best bets<br />(Morville & Rosenfeld, 2006)<br />
  16. 16. Examples of I.A. sites<br />Google<br />Icious.us<br />http://abc.qq.com/<br />http://ninemsn.com.au/<br />… … <br />Actually, almost all sites can be included…<br />
  17. 17. Related readings<br />Morville, P. and Rosenfeld, L. (2006) Information , Architecture for the World Wide Web 3rd Ed., Sebastopol: O’Reilly, pp.41-54.<br />Cardello, J. and Whitenton, K. and Goldfield, G. (2010) Information Architecture 1: Structuring and Organizing Web-Based Information, Nielsen Norman Group, http://www.nngroup.com/events/tutorials/ia.html<br />Barker, L,. (2005) What is information architecture? Step Two Design, http://www.steptwo.com.au/papers/kmc_whatisinfoarch/index.html<br />The Information Architecture Institute http://iainstitute.org/<br />About.com:webdesign/ HTML http://webdesign.about.com/od/informationarchitecture/Information_Architecture.htm<br />

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