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MOBILE OUTPACES PC, INTERNET RAMP
1980 1990 2000 2010



PCs
~7 years
from 10
to 100M 1976-78 1987 1994 2005
Apple, Microsoft 10M 100M 800M
founded users users users




Internet
~5 years
from 10
to 100M 1990 1993 1996 1998 2005
HTTP, web 10M AOL flat- 100M 1B
browser users rate users users
invented pricing




Mobile
Internet
<4 years
from 10 2002 2005 2007
to 100M First RIM 10M iPhone
Blackberry users
launched

© 2011 Sequoia Capital 23

MOBILE OUTPACES PC, INTERNET RAMP
1980 1990 2000 2010



PCs
~7 years
from 10
to 100M 1976-78 1987 1994 2005
Apple, Microsoft 10M 100M 800M
founded users users users




Internet
~5 years
from 10
to 100M 1990 1993 1996 1998 2005
HTTP, web 10M AOL flat- 100M 1B
browser users rate users users
invented pricing




Mobile
Internet
<4 years
from 10 2002 2005 2007
to 100M First RIM 10M iPhone
Blackberry users
launched

© 2011 Sequoia Capital 23

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