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Master Pp PART 3


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Master Pp PART 3

  1. 1. Jorge Camacho Mark J De Crescenzo Benjamin Hutchinson Loc Huynh Robert RC Terry Timothy Wiley
  2. 2. Stage 1 - Needs Recognition By: Mark De Crescenzo
  3. 17. Stage 3: Pre-Purchase <ul><li>By Michael Nelson </li></ul>
  4. 26. Stage 4: Purchase By: Loc Huynh
  5. 28. Availability
  6. 29. <ul><li>Store Layout (Store Atmospherics) </li></ul><ul><li>Sales Personnel </li></ul><ul><li>Point-Of-Purchase Advertising </li></ul>
  7. 30. .
  8. 31. <ul><li>. </li></ul>
  9. 32. Sales Personnel
  10. 33. Store Atmospherics
  11. 36. Payment
  12. 37. Cash = option. Not a good one though
  13. 38. Purchase
  14. 39. Stage 5 – Consumption By: Timothy Wiley
  15. 50. Post Consumption Robert C. Terry
  16. 51. Post Consumption <ul><li>Ah, it was just another crappy day in paradise.  </li></ul><ul><li>Woke up this morning and went surfing . </li></ul>
  17. 52. Post Consumption <ul><li>Got a text from my buddy congratulating me on </li></ul><ul><li>the big business acquisition  </li></ul><ul><li>I text him that I just got a new ride that will define the future me. </li></ul>
  18. 53. Post Consumption <ul><li>Later that day, I decided to freshen up and meet him at the Sports Equipment store. </li></ul><ul><li>Had to get a new set of Calloway clubs to match my new ride. </li></ul>
  19. 54. Post Consumption <ul><li>One had a new S-class Mercedes-Benz, the other a 911 Carrera 4 Turbo AWD. </li></ul>
  20. 55. Post Consumption <ul><li>The two gave a blank stare at my Lexus.  </li></ul><ul><li>This left me feeling ashamed and in a state of dissonance towards my new car.  </li></ul><ul><li>I searched the web for immediate substitutes. </li></ul>
  21. 56. Post Consumption <ul><li>Frustrated, I reflected on their reactions. </li></ul><ul><li>I came to the realization that their reaction was not that of “ meh &quot; but of awe .  They were shocked and jealous with my pick.  </li></ul>
  22. 57. Post Consumption <ul><li>The next morning, waking up completely satisfied with my pick. </li></ul><ul><li>Only thing left to do is hit some golf balls, mingle with some ladies and let the divestment settle in. </li></ul>
  23. 58. Stage Seven: Divestment