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Les clés pour
réussir son site
WordPress
hello!
Je suis Daniel Roch
Consultant en référencement naturel et WordPress
Créateur de SeoMix
Auteur d’Optimiser son réfé...
25% du webCela fait beaucoup de sites…
WordPress est synonyme
de succes ?
et de jolies marques
Il faut
savoir
l’utiliser !
WordPress
n’est qu’un outil.
Il vous faut :
✘ Une méthodologie
✘ Des compétences
✘ Des moyens
✘ Une stratégie
1.
Stratégie, objectifs
& moyens
J’ai 1 000€, je voudrais un site qui mélange
Facebook, Twitter et Youtube…
On est mal parti…
Être précis…
Combien cela me coûterait
un site comme celui-ci ?
tropdelaballe.com
Avec un site
innovant…...
C’est pourtant simple
Un modèle
économique
viable
Avoir des
moyens
humains &
financiers
(coucou
stagiaire)
Savoir se
diffé...
2.
Apprendre et tester
J’ai toujours détester détesté l’école
Vous devez monter en compétences !
Pour réussir avec WordPress, il
faut apprendre à l’utiliser :
✘ Rédaction de contenus
✘...
Mais comment faire ?
En se donnant les
moyens !
✘ Lire des livres
✘ Consulter des sites
dédiés
✘ Faire des formations
✘ Av...
3.
Ne pas penser sécurité
Pirates, ils ont volé notre recette…
Ils
arrivent…
Sécurisez
WordPress !
L’impact :
✘ Baisse du trafic
✘ Détérioration de l’image de marque
✘ Perte de données
✘ Perte de tem...
Oui, mais comment ?
✘ Choisissez un bon
hébergeur
✘ Gérez vos utilisateurs
✘ Améliorez la sécurité
(htaccess, wp-config,
e...
4.
L’ergonomie
L’ergo quoi ?
Pas de
soucis, je
vous
rejoins…
Pensez aux
mobiles
C’est bon pour :
✘ Le SEO
✘ L’expérience utilisateur
✘ Le taux de conversion
✘ Votre image de marque
Des sites plus rapides !
Cours Forrest, cours !
Amazon
0,1s de temps de
chargement
supplémentaire, et
Amazon va perdre 1% ...
Oui, mais comment ?(again)
✘ Choisissez un bon
hébergeur (again)
✘ Une extension de cache
✘ Un thème bien conçu
✘ Pas trop...
5.
Ne pas penser au Trafic
La drogue, il n’y a que ça de vrai
J’ai pensé à tout !
Mon site est beau,
ergonomique, sécurisé,
innovant, etc…
Pourtant, mon chiffre
d’affaire est au plus b...
Il faut chercher
du trafic !
Tout simplement en misant sur plusieurs sources
de trafic, et en mettant des moyens humains et
financiers :
✘ Emailing
✘ R...
6.
Un site statique de toute
beauté
Mais si chef, on avait publié un article en 2014…
Un site est vivant !
Un site doit souvent publier ou mettre à jour ses contenus pour :
✘ Le référencement
(effet fraicheur...
7.
Le mot de la fin
Si vous êtes mauvais,
entourez-vous de
personnes
compétentes.
Merci!
Des questions ?
@rochdaniel
daniel@seomix.fr
www.seomix.fr
www.seo-key.com
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Les clés pour réussir son site WordPress - SeoMix au WordCamp Paris 2016

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Retrouvez les slides de la conférence sur "les clés pour réussir son site WordPress" lors du WordCamp Paris 2016. Animée par Daniel Roch de SeoMix, découvrez les bases d'une bonne stratégie à adopter pour tout site utilisant le CMS WordPress.

Notre site : http://www.seomix.fr/
Notre extension premium de référencement naturel : http://seo-key.com/

Notre site : http://www.seomix.fr/
Notre extension premium de référencement naturel : http://seo-key.com/

Published in: Internet
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Les clés pour réussir son site WordPress - SeoMix au WordCamp Paris 2016

  1. 1. Les clés pour réussir son site WordPress
  2. 2. hello! Je suis Daniel Roch Consultant en référencement naturel et WordPress Créateur de SeoMix Auteur d’Optimiser son référencement WordPress Conférencier compulsif Suivez-moi sur @rochdaniel
  3. 3. 25% du webCela fait beaucoup de sites… WordPress est synonyme de succes ? et de jolies marques
  4. 4. Il faut savoir l’utiliser !
  5. 5. WordPress n’est qu’un outil. Il vous faut : ✘ Une méthodologie ✘ Des compétences ✘ Des moyens ✘ Une stratégie
  6. 6. 1. Stratégie, objectifs & moyens J’ai 1 000€, je voudrais un site qui mélange Facebook, Twitter et Youtube…
  7. 7. On est mal parti… Être précis… Combien cela me coûterait un site comme celui-ci ? tropdelaballe.com Avec un site innovant… Je souhaite mettre en place un site quasiment à l'identique de celui-ci www.supersite.com Combien cela me coûterait Une parfaite maîtrise technique… Je rencontre un problème auquel le je ne trouve aucune réponse, la description de mon blog est bloquée par un fichier robots.txt de mon site
  8. 8. C’est pourtant simple Un modèle économique viable Avoir des moyens humains & financiers (coucou stagiaire) Savoir se différencier ou innover Définir ses objectifs Penser aux fonctions nécessaires
  9. 9. 2. Apprendre et tester J’ai toujours détester détesté l’école
  10. 10. Vous devez monter en compétences ! Pour réussir avec WordPress, il faut apprendre à l’utiliser : ✘ Rédaction de contenus ✘ Gestion des utilisateurs ✘ Référencement naturel ✘ Sécurité ✘ Sauvegarde ✘ Ergonomie ✘ Extensions ✘ Conception de thème… Chef, je crois que j’ai cassé le site
  11. 11. Mais comment faire ? En se donnant les moyens ! ✘ Lire des livres ✘ Consulter des sites dédiés ✘ Faire des formations ✘ Avoir un site de test et tout casser
  12. 12. 3. Ne pas penser sécurité Pirates, ils ont volé notre recette…
  13. 13. Ils arrivent…
  14. 14. Sécurisez WordPress ! L’impact : ✘ Baisse du trafic ✘ Détérioration de l’image de marque ✘ Perte de données ✘ Perte de temps et de productivité ✘ Perte de chiffre d’affaire Cela peut détruire votre business !
  15. 15. Oui, mais comment ? ✘ Choisissez un bon hébergeur ✘ Gérez vos utilisateurs ✘ Améliorez la sécurité (htaccess, wp-config, extensions…) ✘ Faites des sauvegardes PS : aucun site ne sera jamais 100% sécurisé ! Chef, on a tout sécurisé !
  16. 16. 4. L’ergonomie L’ergo quoi ?
  17. 17. Pas de soucis, je vous rejoins…
  18. 18. Pensez aux mobiles C’est bon pour : ✘ Le SEO ✘ L’expérience utilisateur ✘ Le taux de conversion ✘ Votre image de marque
  19. 19. Des sites plus rapides ! Cours Forrest, cours ! Amazon 0,1s de temps de chargement supplémentaire, et Amazon va perdre 1% de ses ventes ! Google 0,5s de plus sur Google, c'est 20% de recherches en moins ; Bing 2 secondes de plus chez Bing, c'est 4% de revenu en moins par utilisateur.
  20. 20. Oui, mais comment ?(again) ✘ Choisissez un bon hébergeur (again) ✘ Une extension de cache ✘ Un thème bien conçu ✘ Pas trop d’extensions Chef, on a installé plein d’extensions WordPress !
  21. 21. 5. Ne pas penser au Trafic La drogue, il n’y a que ça de vrai
  22. 22. J’ai pensé à tout ! Mon site est beau, ergonomique, sécurisé, innovant, etc… Pourtant, mon chiffre d’affaire est au plus bas. Mon site est le meilleur
  23. 23. Il faut chercher du trafic !
  24. 24. Tout simplement en misant sur plusieurs sources de trafic, et en mettant des moyens humains et financiers : ✘ Emailing ✘ Référencement naturel ✘ Référencement payant ✘ Comparateurs de prix ✘ Community management ✘ … Oui, mais comment ?(again)
  25. 25. 6. Un site statique de toute beauté Mais si chef, on avait publié un article en 2014…
  26. 26. Un site est vivant ! Un site doit souvent publier ou mettre à jour ses contenus pour : ✘ Le référencement (effet fraicheur de Google) ✘ Les internautes ✘ La conversion Votre site est une boutique à part entière !
  27. 27. 7. Le mot de la fin Si vous êtes mauvais, entourez-vous de personnes compétentes.
  28. 28. Merci! Des questions ? @rochdaniel daniel@seomix.fr www.seomix.fr www.seo-key.com

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