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La guerre SEO du CMS : WordPress VS Drupal

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WordPress et Drupal sont-ils des CMS optimisés pour le référencement naturel ? Lors du dernier SEOCampus de Paris, Simon Georges (Drupal) et Daniel Roch (WordPress) font leur retour d'expérience sur les lacunes quasi identiques de ces deux CMS pour le référencement naturel.

http://paris.seo-campus.org/guerre-cms-drupal-vs-wordpress/

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La guerre SEO du CMS : WordPress VS Drupal

  1. 1. La guerre du CMS : Drupal VS WordPress
  2. 2. @seomixfr hello! Je suis Daniel Roch Consultant en référencement naturel et WordPress Créateur de SeoMix Auteur d’Optimiser son référencement WordPress Conférencier compulsif Suivez-moi sur @rochdaniel
  3. 3. @seomixfr 25% du web utilise WordPress, WordPress est-il meilleur que Drupal ? avec de jolies marques
  4. 4. @seomixfr NON !
  5. 5. @seomixfr WordPress et Drupal ne sont que des outils ✘ Il ont de nombreuses lacunes ✘ Il faut savoir les paramétrer ✘ Il faut monter en compétences !
  6. 6. @seomixfr Un peu de vocabulaire sur WordPress Des Posts Types C’est vos contenus : ✘Des pages ✘Des articles Classés par Taxonomies C’est votre catégorisation : ✘Des catégories ✘Des étiquettes ✘Des archives par dates ✘Des auteurs Le tout modulable On peut supprimer tous les Post Types et Taxonomies. On peut en créer autant que l’on veut.
  7. 7. @seomixfr 1. WordPress est-il optimisé SEO ? Et la marmotte, elle met le chocolat…
  8. 8. @seomixfr De bonnes bases SEO WordPress inclut certaines fonctionnalités : - Réécriture d’URL - Taxonomies pour classer et structurer les contenus - Des outils pour gérer le maillage interne : ✘ Menus ✘ Sidebars ✘ Widgets ✘ …
  9. 9. @seomixfr Mais ce CMS n’est PAS optimisé ! Il faut : ✘ Ajouter les fonctionnalités manquantes avec des extensions ; ✘ Apprendre à utiliser l’outil ; ✘ Bien rédiger et structurer le site pour le SEO ; ✘ Concevoir un thème optimisé.
  10. 10. @seomixfr “WordPress c’est de la merde” Non !
  11. 11. @seomixfr “WordPress c’est de la merde” voici ce qui pose problème : ✘ Les développeurs ✘ Les utilisateurs Chef, je crois que j’ai cassé le site
  12. 12. @seomixfr Ce qu’il manque à WordPress ✘ Métas tags : title, métas descriptions… ✘ Données sociales : Open Graph, twitter Cards… ✘ Sitemaps.xml ✘ Page plan du site ✘ Robots.txt ✘ Les redirections ✘ Le Multilingue ✘ Le fil d’Ariane ✘ Schema.org ✘ Etc... Pourquoi ? => Rétrocompatibilité !
  13. 13. @seomixfr 2. Les problèmes récurrents Quoi, WordPress ne fait pas le café ???
  14. 14. @seomixfr Contenus dupliqués, pauvres ou inutiles L’impact : ✘ Dilution de popularité ✘ Diminution du crawl ✘ Perte de positionnement
  15. 15. @seomixfr Oui, mais comment ? ✘ N’achetez JAMAIS un thème premium ✘ Embauchez un vrai développeur WordPress (parlez-lui de transients, nonces, thèmes enfants, mu-plugins et de hooks pour voir…) ✘ Ne faites JAMAIS confiance à votre CMS et analysez le rendu du site avec un logiciel de crawl !
  16. 16. @seomixfr Oui, mais comment ? ✘ On nettoie son thème :  Les flux RSS  Les liens du header  Les liens dupliqués ou inutiles  Les contenus dupliqués et pauvres en contenus ✘ On utilise correctement WordPress :  Une seule catégorie par Post Type ;  Jamais d’étiquettes (tags)  Jamais d’archives par date  On créer de vraies pages Auteur @seomixfr
  17. 17. @seomixfr Structure Vous devez créer une structure optimisée en silos ! Non :
  18. 18. @seomixfr Structure Vous devez créer une structure optimisée en silos ! Oui :
  19. 19. @seomixfr L’impact d’une mauvaise structure : ✘ Dilution de popularité ✘ Diminution du crawl ✘ Perte de positionnement Comment faire ? ✘ Apprendre à structurer ses contenus ✘ Faire du maillage interne (via le thème et dans les contenus) ✘ Corriger son thème ! ✘ Faire attention aux extensions
  20. 20. @seomixfr Contenus privés De base, tout contenu est public dans WordPress Il faut le définir manuellement : ✘ Dans chaque extension :  Sitemaps.xml  Page plan du site  NoIndex ✘ Dans chaque Widget et menu : ne faire aucun lien vers ces pages
  21. 21. @seomixfr Mobile, HTTPS, Performances ✘ Impact faible sur le SEO mais important sur l’utilisateur et la conversion !  HTTPS : Serveur (et redirections 301)  Responsive : le Thème  Performances : extensions (WP Rocket) et thème
  22. 22. @seomixfr Une petite liste ? ✘ Thèmes : créez-le vous-même ! ✘ Extensions : • Yoast SEO • SX No HomePage Pagination • SX No Author Pagination • WP Sitemap Page • PageNavi • YARPP : Yet Another Related Post Plugin • Akismet • Redirection • Google XML Sitemap for Videos
  23. 23. @seomixfr Le SEO avec WordPress, c’est pourtant simple On pense SEO avant d’installer le CMS On publie du contenu et on créé du lien On rajoute les fonctionnalités On optimise son thème On structure ses contenus
  24. 24. @seomixfr 3. Le mot de la fin WordPress est meilleur que Drupal MAIS Drupal est meilleur que WordPress
  25. 25. @seomixfr Ce qui compte vraiment : Si vous ne maîtrisez pas votre CMS, entourez-vous de personnes compétentes.
  26. 26. Merci! Des questions ? @rochdaniel & @seomixfr daniel@seomix.fr www.seomix.fr www.seo-key.com

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