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Diana (Seo Hee) Cho
034 – 556 - 134
FIS350FA
Nadia Silvani
February 17, 2015
TABLE OF CONTENTS
 Airline Overview
 The Main Features & Benefits of The
Product
 Logos
 Target Markets
 Positioning/...
Name Country
EasyJet
United
Kingdom
(“About”)
(“Airline Ratings”)
ALLOCATED SEATS
 Without any charge
 Speedy boarding
(“Arik”)
FAST TRACKS
 Less Line in queues
This is Generation EasyJet
LEISURE
BUSINESS
TRAVEL
(“EasyJet Focuses”)
BRAND STRETCHING
 Flexi-Fare
 AVOID Tech
 EcoJet
(“EasyJet”)
EASYJET VS RYANAIR
EasyJet Legacy
Seats 180 156
Load Factor 90% 70%
Passengers in flight 162 109
Revenue per day £278k £27...
(“British”)
CONCLUSION
(“Redirect Notice”)
WORKS CITED
 "About Us - EasyJet Plc." About Us - EasyJet Plc. N.p., n.d. Web. 15 Feb. 2015.
 "Airline Ratings." EasyJet...
 "EasyJet Introduces Free Fast Track Security When Purchasing Flexi Fares." Jetset
Times. N.p., 15 May 2013. Web. 15 Feb....
EASYJET PPT
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EASYJET PPT

  1. 1. Diana (Seo Hee) Cho 034 – 556 - 134 FIS350FA Nadia Silvani February 17, 2015
  2. 2. TABLE OF CONTENTS  Airline Overview  The Main Features & Benefits of The Product  Logos  Target Markets  Positioning/Branding  Comparisons Between EasyJet and L egacy  Conclusion 3 4 6 7 9 10 12
  3. 3. Name Country EasyJet United Kingdom (“About”) (“Airline Ratings”)
  4. 4. ALLOCATED SEATS  Without any charge  Speedy boarding (“Arik”)
  5. 5. FAST TRACKS  Less Line in queues
  6. 6. This is Generation EasyJet
  7. 7. LEISURE BUSINESS TRAVEL (“EasyJet Focuses”)
  8. 8. BRAND STRETCHING  Flexi-Fare  AVOID Tech  EcoJet (“EasyJet”)
  9. 9. EASYJET VS RYANAIR EasyJet Legacy Seats 180 156 Load Factor 90% 70% Passengers in flight 162 109 Revenue per day £278k £278k Ave Fare £68/pax £136/pax (“Contents”)
  10. 10. (“British”)
  11. 11. CONCLUSION (“Redirect Notice”)
  12. 12. WORKS CITED  "About Us - EasyJet Plc." About Us - EasyJet Plc. N.p., n.d. Web. 15 Feb. 2015.  "Airline Ratings." EasyJet Review & Safety Ratings. N.p., n.d. Web. 15 Feb. 2015.  "Arik Air Web - Book Arik Airline Flight - Arik Officials." Easyjet: Easyjet Cheap Holidays, Arik Air Cheap Holidays. N.p., n.d. Web. 15 Feb. 2015.  "British Airways Offers Just 140 out of 349 Destinations from London; Has Monopoly on Just 18; More Strikes Would Benefit EasyJet Most." Anna.aero. N.p., 13 Apr. 2010. Web. 16 Feb. 2015.  "Contents." Israel Studies 16.2 (2011): n. pag. Web. 16 Feb. 2015.  "EasyJet Focusses on Business Travel Market." EasyJet Focusses on Business Travel Market. N.p., n.d. Web. 15 Feb. 2015.
  13. 13.  "EasyJet Introduces Free Fast Track Security When Purchasing Flexi Fares." Jetset Times. N.p., 15 May 2013. Web. 15 Feb. 2015.  Marketing Society Awards 2014 / Long Term Marketing Excellence / Easyjet. EUROPE BY EASYJET (n.d.): n. pag. Web. 16 Feb. 2015.  Matthewc. Driving Returns and Profitable Growth in (n.d.): n. pag. Web. 16 Feb. 2015.  Uk, and W. :. Uniquebusinessstrategies. WHAT IS BUSINESS STRATEGY? (n.d.): n. pag. Web. 16 Feb. 2015.  "Redirect Notice." Redirect Notice. N.p., n.d. Web. 16 Feb. 2015.  "This Is Generation EasyJet - TV Advert." YouTube. YouTube, n.d. Web. 16 Feb. 2015.

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