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Digital / Online Marketing

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Presentation slides from the seminar on Online / Digital Media Marketing at PSG Inst of Management on 30 Oct 2013

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Digital / Online Marketing

  1. 1. Digital / Online Marketing @rsenthilkumar Lead Digital & Sales Strategy / Head – Operations – mcube advertising LLC
  2. 2. Geography is now History…
  3. 3. Its one world…there’s no barrier in the online world…
  4. 4. Spot the difference?
  5. 5. Spot the difference?
  6. 6. One of the first ads by Coca Cola! and yes we have come a long way!
  7. 7. So what’s changed?
  8. 8. TelevisionCable & DTHPressRadioCinema 539 MILLION 448 MILLION 349 MILLION 158 MILLION 76 MILLION
  9. 9. 180,000,000 INTERNET USERS 12% INTERNET PENETRATION India users data
  10. 10. Age wise online population
  11. 11. Spends an average 14.5 hrs/month 75% internet users between 15-34
  12. 12. social networking - 85% search - 87% sports - 40% travel - 40% retail - 54% What they are doing online…
  13. 13. India Internet Traffic: Desktop v/s Mobile
  14. 14. Mobile Users estimated
  15. 15. Search on key word – narendra modi
  16. 16. Search on key word - rahul gandhi
  17. 17. Search results
  18. 18. Social Media Numbers * Above 18 years of age / Source: Industry Est/ Socialbakers.com 82 M 31 M 18 M 22 M 34 M Conversations are social!
  19. 19. 876.02 Million Mobile Subscribers 72% Overall penetration
  20. 20. APAC accounts for 40% of internet data traffic Opportunity for Apps developers / VAS providers…
  21. 21. That brings us to the targeting!The people who we need to talk to!
  22. 22. From inform to engage!
  23. 23. Coca Cola Shadow campaign
  24. 24. Digital first has come to stay!
  25. 25. Airtel Champions League
  26. 26. Be realtime!
  27. 27. Facebook Status change
  28. 28. Going online/social isn’t a choice anymore!
  29. 29. Marathon goes digital!
  30. 30. Retail goes digital!
  31. 31. TESCO
  32. 32. Suzlon PALS
  33. 33. Some misses & unlikes!
  34. 34. Possibilities are endless!
  35. 35. Q&A

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