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GoAlert
A Brand New On-Call Scheduling and Notification Open Source Product
– Adam Westman, Sr Engineering Manager, Measurement, Target
Sensu Summit – September 2019
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2.
Contents
customer focus
open source
learning
product
culture
About Target
Technology Journey
Measurement Evolution
GoAlert
Feedback and Q&A
ThemesAgenda
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3.
About Us
Target has
• 1,855 stores in the United States
• 39 distribution centers in the U.S
• 350,000 team members worldwide
• Global locations in India, Hong Kong, China
• 30 million guests shop our stores each week
• 100 million shop our digital channels monthly
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Guest Focused
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Experience Centric
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6.
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Team Empowered

7.
Technology Journey
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By McGhiever - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=36871035

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So Much Changed

10.
Measurement Evolution
Evolve with the Customer
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11.
Customers
Product Model
• Accountable for
business outcomes
• Design.
Build.
Support.
• Operate in
scrum teams;
iterative development
in sprints
Agile / DevOps
• Empathy
• Full-stack
• Experiment; test and
learn
• Continuous
Integration,
Continuous
Deployment
Team
• De-layered,
empowered
organization.
• Continue to hire
engineering talent
• Global footprint.
One team across
Minneapolis,
Bangalore and
Sunnyvale
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Environment where our customers are operating
Open Source
• Advocate for use and
contributions

12.
Δ Culture 
Δ Vocabulary

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Customers
Functional
• Easy to use
• Automatic
engagement
• Self-service
• Mobile
Technical
• Reliability
• Open source
• Minimize shared
dependencies
• Scalable to all teams
• Secure
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We learned that our customers cared about the following when on-call

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Automatically engage the right person, the right way, at the right time

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Benefits
L&M Reductions
• Product
consolidation
• Internally built & run
Simplification
• Unified engagement
process
Increased Engineer Engagement
• Care deeply about open source
• Strong desire to give back to open
source
• Work visible
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Target has realized the following benefits due to GoAlert

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Release Party

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Getting Started
https://GoAlert.me
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Sensu Go – GoAlert Handler
https://github.com/target/sensu-go-goalert
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21.
Adam Westman
Build Great Teams
• Culture
• Learning
• People who want it
Connect
• @adamlwestman
• linkedin.com/in/adam-westman
Potential Future Talks/Interest
• 3 Pillars of a Full-Stack Team:
Customer Success, Product
Engineering, Reliability Engineering
• Metrics and Logs at Target Scale
• Building Global Teams
• Waterskiing and Wakeboarding
• International Travel
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Make engineers’ lives better