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Smart planting - SenZations 2015 winners - team: THINKERS

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Smart planting - SenZations 2015 winners - team: THINKERS

  1. 1. Smart planting Plants have feelings, too.
  2. 2. Has this ever happened to you?
  3. 3. The case of Zlatko…
  4. 4. Motivation • Many people already nurture plants at their homes …but often miss out on taking care of them: • Busy lifestyle • Holidays • Lack of knowledge • … BUT, HOW TO KEEP ZLATKO HAPPY, TO HELP HIM GROW AND SURVIVE (with us)
  5. 5. Thinkers in action Nina: Accidental team member Drajic: Known for 4 diving boards!! Toma: From Pancevo Živorad: Local gravity disturber Nikola: Always for a beer! Andrej: The Montenegrinian – researcher from London Andrea: Hard-worker
  6. 6. Solution – Smart Planting • Guidelines for owners on how to nurture plants • Sensor technology for conditions reporting of temperature, humidity, dust, motion • Application for scheduling of watering and fertilizing based on daily readings • Activity logs • Tailoring technology to user needs and deriving business models • Showing off plants on social networks #smartplanting
  7. 7. app-e plant Thinkers offer:
  8. 8. This week…
  9. 9. Next month…
  10. 10. Market outlook • Target market: countries in the region • Customer Base: individual plant growers in urban areas/households • Market Projections: medium to large market, versions of app-e plant models to fit diverse demands • Product Characteristics: adoptable hardware and software (one of the novelty selling points) • Competition: still at the early stage, optimal production/selling value
  11. 11. Sales and distribution • Flower shops • Flower fairs in the region • Online www.app-eplant.com • Social media • Apps
  12. 12. Basic model Standard model Premium model Hardware Sensors for moisture and temperature of soil Sensors for measuring of moisture and temperature of soil; Sunlight intensity measurement; Ambient humidity/temperature measurement; Sensors for measuring soil moisture and temperature; Sunlight intensity measurements; Ambient humidity and temperature measurement; Automatic watering; Water quality measurement; Air quality measurements. Software Guidelines on the method of growing plants; Time scheduling for watering and plant fertilization; Daily reports; Guidelines on the method of growing plants; Time scheduling for watering and plant fertilization; Daily report; Automatic tweeting and notification; Anemometer; Solar and ultraviolet radiation Guidelines on the method of growing plants; Time scheduling for watering and plant fertilization; Daily report; Automatic tweeting and notification; Anemometer; Solar and ultraviolet radiation
  13. 13. Future plans • Botanical gardens • Parks • Urban city gardens • Urban agriculture
  14. 14. Do not forget… Plants have feelings, too. Thank you for attention 

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