1. Smart planting
Plants have feelings, too.

2. Has this ever
happened to you?

3. The case of Zlatko…

4. Motivation
• Many people already nurture plants at their homes …but often miss
out on taking care of them:
• Busy lifestyle
• Holidays
• Lack of knowledge
• …
BUT, HOW TO KEEP ZLATKO HAPPY, TO HELP HIM
GROW AND SURVIVE
(with us)

6. Thinkers in action
Nina: Accidental
team member
Drajic: Known for 4
diving boards!!
Toma: From Pancevo
Živorad: Local
gravity disturber
Nikola:
Always for a beer!
Andrej:
The
Montenegrinian –
researcher from
London
Andrea: Hard-worker

7. Solution – Smart Planting
• Guidelines for owners on how to nurture plants
• Sensor technology for conditions reporting of temperature, humidity,
dust, motion
• Application for scheduling of watering and fertilizing based on daily
readings
• Activity logs
• Tailoring technology to user needs and deriving business models
• Showing off plants on social networks #smartplanting

8. app-e plant
Thinkers offer:

9. This week…

11. Next month…

12. Market outlook
• Target market: countries in the region
• Customer Base: individual plant growers in urban areas/households
• Market Projections: medium to large market, versions of app-e plant
models to fit diverse demands
• Product Characteristics: adoptable hardware and software (one of the
novelty selling points)
• Competition: still at the early stage, optimal production/selling value

13. Sales and distribution
• Flower shops
• Flower fairs in the region
• Online www.app-eplant.com
• Social media
• Apps

14. Basic model Standard model Premium model
Hardware
Sensors for moisture and
temperature of soil
Sensors for measuring of moisture
and temperature of soil;
Sunlight intensity measurement;
Ambient humidity/temperature
measurement;
Sensors for measuring soil moisture
and temperature;
Sunlight intensity measurements;
Ambient humidity and temperature
measurement;
Automatic watering;
Water quality measurement;
Air quality measurements.
Software
Guidelines on the method of growing
plants;
Time scheduling for watering and
plant fertilization;
Daily reports;
Guidelines on the method of growing
plants;
Time scheduling for watering and
plant fertilization;
Daily report;
Automatic tweeting and notification;
Anemometer;
Solar and ultraviolet radiation
Guidelines on the method of growing
plants;
Time scheduling for watering and
plant fertilization;
Daily report;
Automatic tweeting and notification;
Anemometer;
Solar and ultraviolet radiation

15. Future plans
• Botanical gardens
• Parks
• Urban city gardens
• Urban agriculture

16. Do not forget…
Plants have feelings, too.
Thank you for attention 