Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

630 views

Published on

Gabriel Goldberg presented Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
630
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • SemetisWillInviteThe first OneWho discoversthis easter eggand whosend a mail tonicolas@semetis.com:)
  • Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

    1. 1. Semetis vision ondigital challenges.
    2. 2. Hi! My name is Gabriel!
    3. 3. I love good food…
    4. 4. and am a little bit geek…
    5. 5. Semetis Team of 12 people 4 Solvay 3 Political Science 2 ICHEC | 1 Ingé Civ | 2 Eco
    6. 6. Internet Switch
    7. 7. What Do People Do?
    8. 8. A Lot !
    9. 9. Website Goals
    10. 10. Ecosystem Decision Making Traffic Monitoring Sources Data collection
    11. 11. Social Ecosystem? Conversions Your Traffic Social Pages Sources Impact Social Plugins
    12. 12. Traffic Acquisition
    13. 13. Collecting Data
    14. 14. Measuring
    15. 15. Testing
    16. 16. Unlocking the door
    17. 17. World of the Web Indexed pages: 40+ billionSource: www.worldwidewebsize.com
    18. 18. Google Instant Success Speed – Google’s search results are served within a fraction of a second, which was revolutionary back then. Comprehensiveness – Googles mission is to organize the worlds information and make it universally accessible and useful. Meritocracy – PageRank algorithm analyzes which sites have been "voted" the best sources of information by other pages across the web.
    19. 19. - Business- Analytics- Technical
    20. 20. “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925That was before ...
    21. 21. “I know half my advertising isnt working, I just dont know which half.” William Leverhulme 1851-1925Pay per click model
    22. 22. Google AdWords + Organic Google Ads Google SEO
    23. 23. Display/Branding Online
    24. 24. Social
    25. 25. Do you know this one?
    26. 26. Analyse what’s behind..
    27. 27. Paths to Conversion
    28. 28. Goals & Economic Value
    29. 29. Off-site Activity (seeding)
    30. 30. CHALLENGE:From Few Data ...
    31. 31. To a lot of available Data
    32. 32. Big Data...
    33. 33. New jobs
    34. 34. Online Marketer
    35. 35. Great Innovations
    36. 36. - Entrepreneurship
    37. 37. Cloud
    38. 38. Accelerating 2012 60 HOURS
    39. 39. Threat or Opportunity?
    40. 40. We build adapted Technology
    41. 41. Private BETA - Additionly.com
    42. 42. Ex. of a performance dashboard
    43. 43. App to understand Big Data 44
    44. 44. Understand behaviour/shift 45
    45. 45. Understand behaviour/shift 46
    46. 46. Creating apps from Big Data 47
    47. 47. Understanding Business trends higher conversion rate during high seasonalityCase: Gift 120000 6000 100000 5000 80000 Visits Sales 4000 60000 3000 40000 2000 20000 1000 0 0 28/02/2011 28/03/2011 28/04/2011 28/05/2011 28/06/2011 28/07/2011 28/08/2011 28/09/2011 28/10/2011 28/11/2011 28/12/2011 28/01/2012Case: Retail 25,000 Visits remain higher 3 weeks post- 1000 event but goals start decreasing900 20,000 Visits & goals increase 2 to 3 800 right after the event weeks before influent event in the 700 15,000 sector Key 600 500 10,000 event 400 300 5,000 200 100 0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 48
    48. 48. Semetis Client success storyThe financial impact of leveraging seasonality Set of products for which Set of products for which seasonality was leveraged seasonality was not leveraged 1400 1400 1200 1200 1000 1000 800 800 600 +35% 600 +10% 400 400 200 200 0 0 revenue Y Revenue Y+1 revenue Y Revenue Y+1 49
    49. 49. Tomorrow
    50. 50. Any tweet?twitter.com/semetis

    ×