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5 tips to Increase Click-through-Rate of your website

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In the world of Digital Marketing, CTR plays a great role. If you are a person already familiar with Digital marketing definitely you would have known about CTR, how is it calculated and why it is playing a crucial role in the SEO.
If you never heard about CTR, don't worry I have given a brief in the Slideshare and also discussed 5 tips to increase the CTR of your website using elegant web design.

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5 tips to Increase Click-through-Rate of your website

  1. 1. PREPARED BY SELVAKUMAR (DIGITALMAERKETINGSPECIALIST)
  2. 2. In the world of Digital Marketing, CTR plays a great role. If you are a person already familiar with digital marketing definitely you would have known about CTR, how is it calculated and why it is playing a crucial role in the SEO. If you never heard about CTR, don't worry I will give a small brief about it before we dive into the topic. CTR stands for Click Through Rate. In other words, it is the number of clicks for the websites or pages or advertisements divided by the number of times the websites or advertisements are viewed. CTR = Number of Clicks / Number of Views. CTR %= Number of Clicks * 100/ Number of Views. Higher the percentage of CTR for our website, better chance of conversions or leads we will get. One of the easy ways to track your websites CTR is by google search console. Here I am going to discuss the 5 important tips to create an elegant web design to increase your CTR.
  3. 3. 1. Choose Simple color palette The first thing to do before website design is to choose acolour. Colour plays an important role in web design. To make your website neat and clean, you should choose asimple colour shade.At the same time, it also should display your brand. In this case, pastel shades are the best options you should go for. Because this reduces the tension and provides asoothing effect to the viewers. Choose subtle shades that complement your website font (preferably, adark colour).
  4. 4. 2. Layout whichcomplements your content The second tip is to choose alayout. Professionalism comes first while choosing a layout for your website design. The layout should have the contrast of colour shades along with natural navigation. The layout should have an acceptable width because users really hate to scroll website horizontally. All of these above points are very important for an apropos webcomposition.
  5. 5. 3. BoostYour UX Design Every business owners should always aim for having an interactive UX design. When you are adesigning awebsite, keep in mind to make your website outlook – Commercially interesting. Technically feasible. User-friendly. Understand your users mind before designing a website interface. Always remember that users operate your interface based on their instincts. If users encounter a button that does not meet the needs and lead to an altogether different place, then you have got abad design.
  6. 6. 4. CreativeArt Before designing your website layout check other best web designs that are ruling the internet. Get abasic idea of how was their layout, colour, and UI design. Web designing is essentially a creative art that nourishes user experience and inspires the CTR to a great extent. Designing clean and minimalistic websites needs background check so that you understand what kind of layouts and designs are appealing to the viewers.
  7. 7. 5. Design To Gain Trust Users in the future will expect an elegant web design. So,hire aprofessional web designing agency who knows how to humanize your website outlook. Your gestures are what the users seek, and it can only be translated lucidly by having a simple design that tells your brand story in the first instance. In this case, a professional web development company like us will be your ultimate solution.

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