Learn some of the secrets to building a brand on Amazon. com with this presentation from Paul Johnson from Seller Labs. This presentation was done for a virtual summit hosted by CPC Strategy March 11, 2015.
The 5 takeaways from the presentation are:
1. Optimize your listings for keyword relevance
2. Optimize your listings for better conversions
3. Develop a strategy to encourage quality reviews
4. Drive highly converting traffic to your listings
5. Leverage FBA if possible
Learn more about Seller Labs at www.sellerlabs.com