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Everything you need for your business

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Marketing analytics quest A Demoideo Overview
Analyze your web traffic and see which sources are generating the most leads.
Blogging
Create blog content quickly while getting SEO tips and best practice pointers as you type.
Email
Send personalized, segmented emails based on any information in your contact database.
Search Optimization
Improve your rank in search engines by finding and tracking your most effective keywords.
Lead management
Track leads with a complete timeline-view of their interactions with your company
Social media
Publish content to your social accounts, then nurture leads based on their social engagement. by Corey EridoCoreyges
A well-run machine is built with solid, high quality parts that are all
working together to achieve the same goal. To become a content
creation machine, you need to create an account on Glabex.com, which not only supports only types of content, design studio, but also integrated social commerce system, which helps you to sell your products and services online.
Companies that have created an account with Glabex view content as the
basis for running an inbound company -- from Marketing, to Sales, to
Services.
In order to create solid marketing, sign to Glabex, post your company, and publish contens, support your sales with great articles, social sync your articles. this culture of content, we have four big tips to follow.
Time to level. Content isn’t free, and it’s not easy to create. Historically,
content creation has been relegated to free interns and content farms.
Just make sure you allocate time every day and involve all your team to create content on daily basis. It is very easy to involve all team members with Glabex free content creation tool, as all participants can easily share and put content on your social wall.
Invest in Qualified Content.
Everyone in your company should have the ability to contribute
Content, and share it on your company social page at Glabex. Easy share!
It’s how you’ll build a scalable content creation machine.
To foster a culture of content creators, however, you need to reiterate -- over and over -- the concrete benefits to participating. You should explain that:
• Being a regular content creator will help them move upward within the company.
• Content creators are often also thought leaders, and it will help them gain credibility with leads, customers, and even future employers.
• The content will serve as a built-in online portfolio they can reference years down the road.
• Content drives critical business metrics, like lead- and customer generation.
Using closed-loop analytic, you can demonstrate the actual dollar value of one piece of content to your business.
• Being a published author might lead to future opportunities, like speaking engagements, or quotes in high-profile publications.


Mobilize Every Employee to Create
Content.
You’ve explained why everyone in your company should create co

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Everything you need for your business

  1. 1. How to create a great content marketing
  2. 2. Marketing analytics Analyze your web traffic and see which sources are generating the most leads.
  3. 3. Blogging Create blog content quickly while getting SEO tips and best practice pointers as you type.
  4. 4. Email Send personalized, segmented emails based on any information in your contact database.
  5. 5. Search Optimization Improve your rank in search engines by finding and tracking your most effective keywords.
  6. 6. Lead management Track leads with a complete timeline-view of their interactions with your company
  7. 7. Social media Publish content to your social accounts, then nurture leads based on their social engagement.
  8. 8. A well-run machine is built with solid, high quality parts …. …that are all working together to achieve the same goal. To become a content creation machine!
  9. 9. Glabex.com Which not only supports only types of content, design studio, but also integrated social commerce system, which helps you to sell your products and services online.
  10. 10. Companies that have created an account with Glabex view content as the basis for running an inbound company -- from Marketing, to Sales, to Services.
  11. 11. Create solid marketing In order to, sign to Glabex, post your company, and publish contents, support your sales with great articles, social sync your articles.
  12. 12. Make sure you allocate time every day and involve all your team to create content on daily basis. It is very easy to involve all team members with Glabex free content creation tool, as all participants can easily share and put content on your social wall.
  13. 13. Invest in Qualified Content.
  14. 14. Everyone in your company should have the ability to contribute Content, and share it on your company social page at Glabex. Easy share!
  15. 15. It’s how you’ll build a scalable content creation machine. To foster a culture of content creators, however, you need to reiterate -- over and over -- the concrete benefits to participating.
  16. 16. Being a regular content creator will help them move upward within the company. Content creators are often also thought leaders, and it will help them gain credibility with leads, customers, and even future employers. The content will serve as a built-in online portfolio they can reference years down the road.
  17. 17. Content drives critical business metrics, like lead- and customer generation Using closed-loop analytic, you can demonstrate the actual dollar value of one piece of content to your business. Being a published author might lead to future opportunities, like speaking engagements, or quotes in high-profile publications.
  18. 18. Mobilize Every Employee to Create Content. Again, using closed-loop Glabex cloud platforms allows create and distribute content with ease.
  19. 19. Now make them want to.
  20. 20. Reward it. The authors of content that performs particularly well should be highlighted for their contribution. You can do this at your next team or company meeting, in an internal newsletter, or in a group email.
  21. 21. Make it a competition See who can create the best piece of content to move a specific business metric -- like the most leads generated from a post about a certain subject matter, or the most socially shared piece of content.
  22. 22. Lead by example. Whether you’re in an “official” leadership position or not, you can lead by example if you’re championing a content creation culture. Be an active content creator yourself.
  23. 23. First, remember that creating content shouldn’t be reserved for just Marketing -- or even just a couple people within Marketing.
  24. 24. Enable anyone in your organization to contribute content, from Sales, to Services, to R&D. This is beneficial because you’re getting content that highlights different perspectives, and different areas of expertise, both of which make your content arsenal more well-rounded and able to address the needs of different buyer persons.
  25. 25. Invite employees to participate on Glabex.
  26. 26. Make Glabex yours social-business networks, it has convenient messaging system, eCommerce platform, and various tools of concept creation. Ask your employees to participate in content creation and buzz allocation.
  27. 27. What is the difference between social networks and Glabex? Glabex combines all of social and gives you opportunity to do business online by incorporating social buzz to your marketing system.
  28. 28. Content Creation Abilities on Glabex The Problem: “I don’t know what to write about.” The Solution: All back on your editorial calendar, where you keep Write about your business, about your team, about new products g of topics . Do not forget to add pictures of your product, if you discovering it.
  29. 29. “I’m just not in the mood to write...” The Solution: Talk to your colleague and you will discover how much topics you want to share with us Glabex users and your customers. see the laptop trick. Unplug your laptop and go into a quiet. Talk, it is easy, free of distractions. Your challenge is to completerking title to
  30. 30. marketing company (along with your core business), first remember, marketing is not a job, it is just you and your company, it your team and colleges, your products and brand.
  31. 31. Your marketing is your collaboration with your team, your product positioned, your brand understanding.
  32. 32. Get it done in minutes with Glabex, use Glabex as your eCommerce platform or just your store extensions, your sales tool and marketing tool. Get it right and pleasurable with Glabex.
  33. 33. If you are doing your job, producing, selling or offering great products or services, you are already doing marketing, what you need just show it, place it, point to it, and share cross social.
  34. 34. How-To It’s easy to transfer your knowledge to paper -- or your computer screen. Remember, just write it out like you’d speak it if you were telling a lead, customer, or colleague.
  35. 35. Top Lists A tried and true content method, top lists are a mix between original content and aggregation. You aggregate the ideas, and write short blurbs about each. This is excellent content for a new writer, because each blurb in the list is quite short, and the post provides a built-in structure to work around.
  36. 36. FAQ Think of the questions leads and customers ask you every day, and turn that into a piece of content in which you answer the common question. You could also pose a question on a social network, at an event, or during a webinar, and then respond to them in aggregate in a blog post.
  37. 37. Data Whether you have your own data or you stumble across interesting industry data in your reading, take one or many data points and compile them into a post.
  38. 38. Excerpted Content When you publish a gated piece of content (typically lead generation content that is gated behind a form on a landing page -- such as a whitepaper), a quick source of content is an excerpt of that piece.
  39. 39. The excerpt also serves to promote the gated content, showing readers what they’ll get if they download the full version. It’s the same as when an author shares a free chapter of their published book.
  40. 40. Video Content Video content is the most effective type of cotnet. Video is easy way to discuss advantages of your products and your team. You might also schedule an interview with your colleagues to talk about your company, another helpful video format that doesn’t require a lot of investment. Make it simple and profitable for your company. Upload your video to Your Glabex account, makes it easy for your marketing.
  41. 41. Newsjacks • By their very nature, newsjacks are quick content formats. • When a piece of news that would impact your industry -- or for which you could find • a relevant spin for your audience -- hits the press, hop on it like a rabbit during mating season.
  42. 42. Sourcing Content Internally and Externally with Glabex At glabex, we build blogging and social advertising to work for You. You should also be open to accepting guest blogging submissions from external sources, which have the added benefit of helping build a stronger link profile.
  43. 43. Presentation Slides When anyone presents, whether in an internal meeting or at a public speaking event, consider whether those slides can be tweaked to be a SlideShare presentation, standalone social media images, or featured on your blog. You can always upload your presentation on your company profile on Glabex!
  44. 44. Persona Alignment If you target multiple persons, rework existing, successful content targeted at another segment to speak to a different persona.
  45. 45. Internal Content If you have an internal company collaboration tool, re-purpose any industry insights shared there that might be interesting to your target audience.
  46. 46. Glabex is the easiest way to get your audience, market your products and sell online, collaborating with your team securely and easily. But do easier – just use Glabex as your internal network and share useful tips with your customer, you can ways adjust setting of your posting to make it public or make it visible only for your team, co-workers.
  47. 47. Content Updates Content that performed well in the past, but has since gone out of date, should be updated and relaunched. Schedule updates, ask your coworkers each to publish each day! Create a public conversation, discussion! It is fun, you will see!
  48. 48. Written Content, Visualized • How-to content can take visual formats if you strip down the copy, and reformat the headers into one-sheeters or checklists. • These are perfect for social media, particularly Facebook and Pinterest. • So publish on Glabex and share cross social!!
  49. 49. Glabex is marketing your social channels are working together on promotion, and folks across your entire company know about the content in your campaigns.
  50. 50. Content Cross-Channel and Cross- Department Promotions.
  51. 51. alert employees in all departments About a new offer is being released, and ask them to share either the landing page or the blog post on their personal social networks -- Twitter is great for this -- to benefit from the network effect of multiple people recommending a piece of content within a short time frame.
  52. 52. Align Content With Strategy Trying out new social networks. See if a new or underused social network is a good platform to share your content. Adopting the content format of a particular network. See if you can create visual content that works on, say, Pinterest, or short Vine videos for Twitter. Use Glabex is the start point, then just one click and you share everything cross social, easy and fast, make scheduling. All services are free. Creating videos. Many marketers shy away from videos because of the initial barrier to entry. See if you creating a low-cost, low-resource video pays you any dividends, and if so, iterate from there.
  53. 53. Experiment With New Types of Content.
  54. 54. All content, whether part of an experiment or a regular guest in your content creation machine, needs to be pulling its proverbial weight. Measuring content performance allows you to assess whether a piece of content was worth the time you put into it, and whether you would do it again in the future. Here are the metrics you can track to evaluate the success of your content assets.
  55. 55. Measure Content Performance. Offer or Landing Page Submissions Landing page submissions is the raw number of people who redeemed a content offer. You can also look at the conversion rate to see the percentage of visitors to a landing page that redeemed your offer.
  56. 56. New Contact Rate This number tells you how many of the people that redeemed a piece of lead generation content were new to your database. Re-conversions are important, but it’s also critical your content is helping you continually fill the top of your funnel.
  57. 57. Page Views and Traffic An excellent metric to determine the success of your overall blog and individual blog posts, this will tell you whether certain subject matters are more appealing than others, and help you inform your content strategy.
  58. 58. Inbound Links An indicator of content quality, inbound links also help you identify which content is helping you improve your SEO.
  59. 59. Social Media Shares Social sharing is another indication of content quality, and also helps your organic search strategy. If you need to fill the top of your marketing funnel, identifying which content garnered a lot of social media shares and replicating it will help you score another success.
  60. 60. Conversion Rate You can get a conversion rate on just about anything -- a landing page, a thank-you page, a blog post call-to-action. Measure the conversion rate across different content assets to see what correlation you see between content topics and formats, and the channel on which it lives.
  61. 61. Rate calculator is inbuilt in all your pages, been customer ratings. The higher the indicator the higher your comments on search results. For instance, you could compare the conversion rate of a CTA promoting the same offer on a blog, versus on social media, to assess if one audience is more interested in the content asset than another. Analytics is the key at Glabex.
  62. 62. Glabex exists to make your business profitable. Get in touch with your customer, cross post your word, make your team work together and sell online with ease, everything for you on Glabex, for free… Make sure you do not miss this opportunity, as it is unique..

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