The best marketing practices
Email marketing is incredibly powerful
marketing tool to have in their arsenal of
marketing techniques, and should be an integral
part of an overall marketing strategy of any
However, very few companies are
actually able to do what you need to
master this technique, and as a result,
they lag behind and missing out on
potential revenue growth.
So, what's the secret?
Well, there really is no perfect formula, but
there are certain things you can do to improve
the results of your email marketing campaign.
Please take a look at the following
several 6 steps:
Make it Valuable - Sending your customer an
endless number of useless information, which
will be forwarded to trash and mark as spam
Offer something valuable
Instead, to make sure that the content of your
emails is useful for your readers, offering
Offer something valuable
It can be links to helpful articles, a few simple
tips or coupons, interesting news about your
new product issues, or events, organized by your
If you really want to reach your customers and
create your brand image, you need to be
consistent in your e-mail efforts.
Do not just send an e-mail disorderly
Spamming your potential customers with
useless and irrelevant information.
It is better to create strict editorial calendar,
build a regular newsletter.
Once created such newsletter, send it at least
.Include a clear call to action is a proven fact
that people do what they say. Instead of hoping
that your prospects will take action, tell them!
Whatever the purpose of your e-mail
address is, whether to sell a new
product or service to get people to
sign up for an event or webinar, use
action words like "click here to create
your listing on Glabex" or "signed
today," to encourage your readers to
Keep it simple and short. Nobody wants to
spend their time to read unexpected
unfamiliar email. Creating email marketing
campaign, you are trying to catch your
potential customer attention. So , make your
content simple to read for anybody and most
important short. Try to explain your point in 2-
3 sentences. Keep in mind that the majority of
readers look only on first or second sentences.
• Perform the highest quality. You do not need
to focus on every your core products or
services, but explain only the best you think
your customer will be interested the most.
• Keep it compatible. There are so many
different operating systems and devices, no
one knows what and how to retrieve your mail
and read. Make sure you make your email
acceptable within the most popular email
services. Try to keep your content without
pictures, as many programs automatically
disable this option.
Remember, make it short, valuable,
Take a look at the following several
• We invite you to visit our unique business platform, which allows
• To open your own branded online store
• Increase your brand recognition, by being integrated with a
• To run Daily Coupons promotions
• Increase social awareness
• To create professional business profile
• Professional search engine optimization
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• Intelligent social media marketing
• Please proceed to the link glabex.com
Example 2: Conformation email
• Thanks for joining Glabex. You have successfully signed
• We've automatically generated the following Glabex
username for you:
• Username: Alex.D
• You can change your username and password by going
to your profile settings.
• Now on to the fun part – sign in to Glabex and get
• These simple tips will help you master this
email marketing techniques and remove the
mystery of great email marketing campaigns,
turn your mediocre marketing campaigns, e-
mail in a dynamic revenue-generating
machines, they can be.