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Seb Atkinson
Search Marketing Manager
Supercharged digital, lovingly crafted
to perfection
Don’t get stuck in the past with
dated tactics
Find out…
• How to identify and keep up with trends in your industry
• How to get your website in order for 2017
• Why mob...
1. Create a page for next year’s terms
2. Run a link building campaign
3. Wait for the traffic to roll in
Three steps…
• Deleted countless old landing pages
• 301 redirected URLs to a handful of new landing pages
• 8X increase in leads
Why it worked:
• Ratio of useful pages vs poor pages improved
• SEO value was consolidated
• Better use of crawl budget
Featured	Snippets
80% CTR for featured snippets
Versus
35% for non-brand terms on position 1
12	seconds
How to get them:
• Know what (factual) questions are being asked
• Adopt a Q&A format for content
• Use structured formatt...
Mobile indexing
How do you compare to
your competitors?
What should you do?
If your site is responsive, you should be fine
If your mobile site looks like this:
• m.domain.com
• d...
• 47% of people expect a page to load in under 2 seconds
• 40% of people abandon websites if it takes over 3
seconds
Are y...
A slow site could result in lower
search rankings
Your homework:
• Use Google Trends to find new content ideas
• Audit your content, delete & redirect irrelevant pages to
n...
12 seconds
Thank you!
Any questions?
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
How to spot important seo industry trends
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How to spot important seo industry trends

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Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.

Did you miss the talk? Get all the details on our accompanying blog post at the link below:
https://www.selesti.com/blog/seo-trends-for-2017

Published in: Marketing
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How to spot important seo industry trends

  1. 1. Seb Atkinson Search Marketing Manager Supercharged digital, lovingly crafted to perfection
  2. 2. Don’t get stuck in the past with dated tactics
  3. 3. Find out… • How to identify and keep up with trends in your industry • How to get your website in order for 2017 • Why mobile is more important than ever • Why you need to supercharge your site’s speed
  4. 4. 1. Create a page for next year’s terms 2. Run a link building campaign 3. Wait for the traffic to roll in Three steps…
  5. 5. • Deleted countless old landing pages • 301 redirected URLs to a handful of new landing pages • 8X increase in leads
  6. 6. Why it worked: • Ratio of useful pages vs poor pages improved • SEO value was consolidated • Better use of crawl budget
  7. 7. Featured Snippets
  8. 8. 80% CTR for featured snippets Versus 35% for non-brand terms on position 1
  9. 9. 12 seconds
  10. 10. How to get them: • Know what (factual) questions are being asked • Adopt a Q&A format for content • Use structured formatting like lists • Optimise existing listings
  11. 11. Mobile indexing
  12. 12. How do you compare to your competitors?
  13. 13. What should you do? If your site is responsive, you should be fine If your mobile site looks like this: • m.domain.com • domain.com/mobile/ Then go here: https://webmasters.googleblog.com/2016/11/mobile-first- indexing.html
  14. 14. • 47% of people expect a page to load in under 2 seconds • 40% of people abandon websites if it takes over 3 seconds Are you losing visitors?
  15. 15. A slow site could result in lower search rankings
  16. 16. Your homework: • Use Google Trends to find new content ideas • Audit your content, delete & redirect irrelevant pages to new ones • Format your content to work with featured snippets • Make your mobile site the best it can be • Speed up your site
  17. 17. 12 seconds Thank you! Any questions?

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