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Backlinks, algorithms, and bad habits

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Backlinks, algorithms, and bad habits

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Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.

Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!

https://www.selesti.com/blog

Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.

Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!

https://www.selesti.com/blog

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Backlinks, algorithms, and bad habits

  1. 1. Jordan Wilson Earned Media Consultant Supercharged digital, lovingly crafted to perfection
  2. 2. • But what does this mean for your SEO campaign, and how should you adapt your link building campaigns What does this mean for your SEO campaign?
  3. 3. On the other hand… • Affects sites on a granular level • Real-time updates = penalties are harder to detect • More analysis is needed to detect issues
  4. 4. • Affects individual subfolders, pages or keyword groups • Individual pages could be affected while others are fine • Look at all factors that could affect rankings
  5. 5. Two pages on your site: Page A • Good on-page optimisation • 3 backlinks • Linked to from site menu • Ranks at position 3 Page B • Good on-page optimisation • 20 backlinks • Linked to from site menu • Ranks at position 30
  6. 6. Authority sites are: • Trustworthy • Popular • Experts in their field
  7. 7. Avoid sites that have: • Spammy content • No social following • Regurgitated content
  8. 8. Page A • 3 quality backlinks Page B • 20 spammy backlinks
  9. 9. Planning a link building strategy for 2017
  10. 10. Audit your backlinks • Link Research Tools • Link Detox • Majestic • AHREFS • Linkdex • …Many more
  11. 11. Quality vs quantity
  12. 12. 3 principles:
  13. 13. 1. Great content
  14. 14. 2. Offer something unique
  15. 15. 3. Build Relationships
  16. 16. KEEP CALM AND PLAY THE LONG GAME
  17. 17. In summary: • A Penguin 4.0 is hard to detect so audit your links • Think about links as a cause for poor rankings • Invest in quality content for your site • Offer something unique to authority sites • Focus on building relationships
  18. 18. 12 seconds Thank you! Any questions?

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