Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crowdsourcing Student Content with Seelio

271 views

Published on

Learn about what influences students and see how we can help you showcase authentic student content to differentiate your programs.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Crowdsourcing Student Content with Seelio

  1. 1. seelio.com | © Seelio by Keypath 2016 seelio.com Crowdsourcing Content to Connect with Students
  2. 2. seelio.com | © Seelio by Keypath 2016 Consider the last big ticket item you purchased 2
  3. 3. seelio.com | © Seelio by Keypath 2016 What ended up influencing your decision to buy? 3 10% trust ads on websites 70% of U.S. online adults trust brand or product recommendations from friends and family 46% trust consumer- written online reviews
  4. 4. seelio.com | © Seelio by Keypath 2016 Content does more than just convert 4 If we think beyond leads, content can help us develop long-term relationships with students and assist them toward their eventual outcomes. Our content attracts prospective students and assists them… EDUCATION Awareness Research Consideration Validation Action Relationship Evaluation Advocacy Influence
  5. 5. seelio.com | © Seelio by Keypath 2016 5 Awareness Research Consideration Validation Action …And their successes become our future content EDUCATION Relationship Evaluation Advocacy Influence • Web pages • Blogs • Twitter • Facebook • LinkedIn • Pinterest • Personal social networks Channels Crowdsourcing Curation
  6. 6. seelio.com | © Seelio by Keypath 2016 What Influences Students?
  7. 7. seelio.com | © Seelio by Keypath 2016 5+ amount of time students spend on content created by their peers Source: Ipsos MediaCT 2015 Social Influence Study HOURS/ DAY
  8. 8. seelio.com | © Seelio by Keypath 2016 50% of millennials trust user generated content more than other media Source: Ipsos MediaCT 2015 Social Influence Study
  9. 9. seelio.com | © Seelio by Keypath 2016 #1 driver of a student’s enrollment decision since 2013 HAS BEEN THE Career Prep Source: Eduventures
  10. 10. seelio.com | © Seelio by Keypath 2016 40% of students say that their enrollment decision was influenced by current students Source: Eduventures
  11. 11. seelio.com | © Seelio by Keypath 2016 7x The increase in length of time consumers spend viewing influencer content (2 minutes and 8 seconds) vs. digital display ads (19.2 seconds). Source: Collective Bias 2016 Time on Content Report
  12. 12. seelio.com | © Seelio by Keypath 2016 + I see students like me + I see what I’ll work on & who I’ll work with + I see how other students have succeeded + I can document and share my experience + I can be an advocate for my school EDUCATION Awareness Research Consideration Validation Action Relationship Evaluation Advocacy Influence Student content adds value across the funnel
  13. 13. seelio.com | © Seelio by Keypath 2016 38% 47% 55% 69% 0% 20% 40% 60% 80% Produce Variety of Content Produce Engaging Content Lack Enough Content Lack of time Content Creation Challenges Source: 2014 B2b Content MarketingTrends– North America: Content Marketing Institute/MarketingProfs How can you produce enough high quality content?
  14. 14. seelio.com | © Seelio by Keypath 2016 Crowdsource Authentic Student Content with Seelio
  15. 15. seelio.com | © Seelio by Keypath 2016 SEELIO PROVIDES ONE PLACE for all of a student’s in- and out-of-class learning • peers • faculty • employers • alumni • graduate schools • donors • advisors THAT CAN BE EASILY SHAREDWITH:
  16. 16. seelio.com | © Seelio by Keypath 2016 Use our API to embed student achievements on your website. Or easily share content via social media, email campaigns, blog posts and more. WESTVIRGINIA UNIVERSITY comm.wvu.edu/undergrad/seelio OHIO UNIVERSITY ohio.edu/scrippscollege/gallery.cfm UNIVERSITY OF DETROIT MERCY eng-sci.udmercy.edu/current-students/student-work Which enables you to crowdsource great student content
  17. 17. seelio.com | © Seelio by Keypath 2016 74,000+ Students Have Many Choices for online and ground programs Source: National Student Clearinghouse Research Center
  18. 18. seelio.com | © Seelio by Keypath 2016 How will you show them what success looks like in your programs? Contact educators@seelio.com to see how we can help.

×